Boxes help students understand the economic underpinnings of current

business issues

Satirical cartoons further engage the reader

Memorable images add value to the text

In each chapter students are deliberately referred to one engaging example from a novel, interview

or video, as opposed to other textbooks

Nobel-Prize winning economics is incorporated and related to business throughout the text

“This is Mulhearn and Vane at their best …a very good book with lots of features that students will enjoy.” Carol Doyle, Glasgow Caledonian University, UK

Ordering your inspection copy is quick and simple and can be done in 3 ways:

Post: Complete and return the form free of charge

Online: Visit www.palgave.com/economicsforbusiness

E-mail: Contact lecturerservices@palgrave.com

Sample chapter available at www.palgave.com/economicsforbusiness

12

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FOR LECTURERS›› PowerPoint presentations›› Lecturer manual›› Figures and tables from the book›› Test bank

This book will be supported by a range of online features:

FOR STUDENTS›› Links to relevant blog feeds from the Palgrave Econolog site›› Self-test questions (MCQs) ›› Weblinks›› Online searchable glossary›› Links to LSE video lectures with accompanying text ›› Animated graphs›› Bonus case studies›› Author videos – overviews of content of key chapters along with

interesting examples and anecdotes

Insp

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pies

are

ava

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e to

teac

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sta

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revi

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£43.

99

“Mulhearn and Vane do an outstanding job of bringing the subject of economics to life.”

Thomas Coskeran, Durham University, UK

Order your FREE INSPECTION COPY by returning the form in this leaflet

Economics for Business directly addresses the needs of business students. Enriched throughout by economic-historical context, it is an introductory text full of examples, enabling students to grasp economic theory and understand its relevance in real-world business scenarios. You will find this book:

›› Engaging – Deploys a clear, quirky and witty style which students will find highly approachable

›› Cutting-edge – Discusses all key areas – including topical issues such as behavioural economics, the credit crunch and the Euro

›› Well-balanced – Students will make connections between economic theory and the real world due to the effective integration of up-to-date case studies and examples

›› Thought-provoking – Encourages students to think critically, practically and universally via various pedagogical features including ‘Reflecting on Economics’, ‘Applying Economics to Business’ and the ‘One Thing You Should Read’

›› Refreshing – Combined with the authentic approach to writing, the design invites the reader in with satirical cartoons and crisp photos and figures

Take a look inside the book…

CONTENTS1 Economics and Business2 The Market3 The Firm4 Firms’ Costs and Revenues5 Market Concentration and Power6 Business and Government7 Factor Markets8 The Macroeconomy, Macroeconomic

Policy and Business9 Unemployment 10 Inflation11 Economic Growth and Business Cycles12 Stabilizing the Economy 13 International Trade 14 The Balance of Payments and

Exchange Rates15 Globalization Glossary / Index

About the Authors

CHRIS MULHEARN is Reader in Economics at Liverpool Business School, Liverpool John Moores University, UK

HOWARD R. VANE is Emeritus Professor of Economics at Liverpool Business School, Liverpool John Moores University, UK

Order your FREE INSPECTION COPY by returning the form in this leaflet

“Well written, clear and easy to follow” Fiona Carmichael, University of Birmingham, UK

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