“this is mulhearn and vane at their best …a very good book … and vane.pdf ·  ·...

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Boxes help students understand the economic underpinnings of current business issues Satirical cartoons further engage the reader Memorable images add value to the text In each chapter students are deliberately referred to one engaging example from a novel, interview or video, as opposed to other textbooks Nobel-Prize winning economics is incorporated and related to business throughout the text “This is Mulhearn and Vane at their best …a very good book with lots of features that students will enjoy.” Carol Doyle, Glasgow Caledonian University, UK Ordering your inspection copy is quick and simple and can be done in 3 ways: Post: Complete and return the form free of charge Online: Visit www.palgave.com/economicsforbusiness E-mail: Contact [email protected] Sample chapter available at www.palgave.com/economicsforbusiness 1 2 3 To qualify for an inspection copy, please complete the Your Details and Your Course sections and return this form FREE of charge. Please send me a FREE inspection copy of Economics for Business, 2E 978-0-230-27171-5 Your Details Name: Job title: Institution: Address of Institution: Post Code: Country: Email: Telephone: Your Course Module name(s): Module start date: Approx. no. of students: Current text used: Strengths and weaknesses of current text: Tick here if you would like to be added to our mailing list E-mail Mail FOR LECTURERS ›› PowerPoint presentations ›› Lecturer manual ›› Figures and tables from the book ›› Test bank This book will be supported by a range of online features: FOR STUDENTS ›› Links to relevant blog feeds from the Palgrave Econolog site ›› Self-test questions (MCQs) ›› Weblinks ›› Online searchable glossary ›› Links to LSE video lectures with accompanying text ›› Animated graphs ›› Bonus case studies ›› Author videos – overviews of content of key chapters along with interesting examples and anecdotes Inspection copies are available to teaching staff in order to review the text and where your recommendation would result in the sale of at least 12 copies. You can keep the inspection copy free of charge. All books must be supplied to a work address. PM&V11/ABCD

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Page 1: “This is Mulhearn and Vane at their best …a very good book … and Vane.pdf ·  · 2014-10-14Economics for Business, 2E 978-0-230-27171-5 Your Details Name: ... CHRIS MULHEARN

Boxes help students understand the economic underpinnings of current

business issues

Satirical cartoons further engage the reader

Memorable images add value to the text

In each chapter students are deliberately referred to one engaging example from a novel, interview

or video, as opposed to other textbooks

Nobel-Prize winning economics is incorporated and related to business throughout the text

“This is Mulhearn and Vane at their best …a very good book with lots of features that students will enjoy.” Carol Doyle, Glasgow Caledonian University, UK

Ordering your inspection copy is quick and simple and can be done in 3 ways:

Post: Complete and return the form free of charge

Online: Visit www.palgave.com/economicsforbusiness

E-mail: Contact [email protected]

Sample chapter available at www.palgave.com/economicsforbusiness

12

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FOR LECTURERS›› PowerPoint presentations›› Lecturer manual›› Figures and tables from the book›› Test bank

This book will be supported by a range of online features:

FOR STUDENTS›› Links to relevant blog feeds from the Palgrave Econolog site›› Self-test questions (MCQs) ›› Weblinks›› Online searchable glossary›› Links to LSE video lectures with accompanying text ›› Animated graphs›› Bonus case studies›› Author videos – overviews of content of key chapters along with

interesting examples and anecdotes

Insp

ectio

n co

pies

are

ava

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e to

teac

hing

sta

ff in

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revi

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Page 2: “This is Mulhearn and Vane at their best …a very good book … and Vane.pdf ·  · 2014-10-14Economics for Business, 2E 978-0-230-27171-5 Your Details Name: ... CHRIS MULHEARN

978-

0-23

0-27

171-

5 | N

ov 2

011

| 464

pp |

PB |

£43.

99

“Mulhearn and Vane do an outstanding job of bringing the subject of economics to life.”

Thomas Coskeran, Durham University, UK

Order your FREE INSPECTION COPY by returning the form in this leaflet

Economics for Business directly addresses the needs of business students. Enriched throughout by economic-historical context, it is an introductory text full of examples, enabling students to grasp economic theory and understand its relevance in real-world business scenarios. You will find this book:

›› Engaging – Deploys a clear, quirky and witty style which students will find highly approachable

›› Cutting-edge – Discusses all key areas – including topical issues such as behavioural economics, the credit crunch and the Euro

›› Well-balanced – Students will make connections between economic theory and the real world due to the effective integration of up-to-date case studies and examples

›› Thought-provoking – Encourages students to think critically, practically and universally via various pedagogical features including ‘Reflecting on Economics’, ‘Applying Economics to Business’ and the ‘One Thing You Should Read’

›› Refreshing – Combined with the authentic approach to writing, the design invites the reader in with satirical cartoons and crisp photos and figures

Take a look inside the book…

CONTENTS1 Economics and Business2 The Market3 The Firm4 Firms’ Costs and Revenues5 Market Concentration and Power6 Business and Government7 Factor Markets8 The Macroeconomy, Macroeconomic

Policy and Business9 Unemployment 10 Inflation11 Economic Growth and Business Cycles12 Stabilizing the Economy 13 International Trade 14 The Balance of Payments and

Exchange Rates15 Globalization Glossary / Index

About the Authors

CHRIS MULHEARN is Reader in Economics at Liverpool Business School, Liverpool John Moores University, UK

HOWARD R. VANE is Emeritus Professor of Economics at Liverpool Business School, Liverpool John Moores University, UK

Order your FREE INSPECTION COPY by returning the form in this leaflet

“Well written, clear and easy to follow” Fiona Carmichael, University of Birmingham, UK

Lecturer ServicesPalgrave M

acmillan

SCE9735,

FREEPOST

Basingstoke H

ampshire

RG21 6X

SU

K

Please affix a stam

p if outside the U

K