this is not the time for big lazy brands

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What are the challenges for FMCG brands in today's post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?

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ARENAERFOR MERKEVARER...

MOBIL ARENAFOR MERKEVARER...

RFID

BUTIKKFRA INNHOLD TIL TJENSTER

KONSEPTMODELL

Deltagerstyrte Aktiviteter / Kart02.Mars.2009 www.screenplay.no

Helge TennøStrategisk Leder / Digital Planner

www.SCREENPLAY.no

INNHOLD

SMITTE

SAMTALE

5GUIDELINES

OF COLLABORATION

NEXTGENERATION

PARTICIPATION

KART

STJELBART

INNENFORUniverset

UTENFORUniverset

SOSIALTOBJEKTPLATTFORM

App.Wdg.

Mob.

3scr.

AKTIVITETER

NOE ÅSNAKKE OM

INFOMRASJON

UNDERHOLDNING

KUNNSKAP

VERDI

VIRKEMIDDEL

VERKTØY

Det må starte en samtale, mer en bre noe du ler av og sender videre.

FERSKVARE

HONNING-FELLE

GNIST

Herd / Swarm

Del-icio-useffekten

PORTA-BILITET

AKTIVERING

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