this is our stomping ground!€¦ · association (gnaa) based in nashville, tennessee is middle...

THIS IS OUR STOMPING GROUND!Make it yours too!

2020 ADVERTISING &SPONSORSHIPS

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ABOUT US

The Greater Nashville Apartment Association (GNAA) based in Nashville, Tennessee is Middle Tennessee’s leading advocate for the Multifamily Housing Industry, since 1968.

GNAA brings you the resources needed for professional growth in the apartment industry. Whether you are looking for educational offerings, opportunities to network within the industry, or job listings that can get you started. GNAA and our website will get you where you need to be!

Representing over 1,000 members, over 120,000 apartment homes, and 90 property management companies, GNAA has become the largest organization dedicated to multifamily housing in the state of Tennessee. GNAA is an affiliate of the Tennessee Apartment Association and the National Apartment Association.

For more information, call 615.365.3047 or visit GNAA.org.

since

1968

over

1,000 members

over

120K residences

OPPORTUNITIES TO REACH OUR MEMBERS GNAA provides great opportunities to reach the members of the largest multifamily housing association in Tennessee.

Our Members include the professionals you want to reach: apartment managers, owners, senior management personnel, property supervisors, and other primary decision makers.

Sponsorships for education classes, seminars, and events provide exposure with every mention and give you extra access to leading industry professionals.

Advertising in the News & Events magazine will get your company in front of over 5,000 potential customers.

Whether you are a small shop or a national corporation, GNAA has a medium that fits your budget and helps you maximize your investment. If you see something that interests you, simply fill out the order form and return it to us:

email: [email protected] fax: 615.365.3571 or mail: 2 International Plaza, Suite 201 Nashville, TN 37217


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WHY ADVERTISE IN NEWS & EVENTS?

News & Events is the monthly magazine of the Greater Nashville Apartment Association. It is the number one resource to learn about the issues and topics that affect GNAA members in their daily business. The magazine features coverage of the latest topics, trends and regulatory updates.

Reach the members of the largest multifamily housing association in Tennessee!

News & Events puts your company in front of the decision makers.

The print version is a high quality, full-sized magazine printed on premium paper and published six times a year.

The digital version is published twelve times a year on our website. The digital version is fully interactive with the ability to bookmark and share articles from the convenience of your phone or computer.

See page 10 for ad sizes and pricing.

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over

1,600attendees

extra

VIPprivileges

150 booths

Your 2020 Investment:

2020 TRADE SHOW EXHIBITORThe GNAA Trade Show is one of our most popular events! At the 2019 event, there were 150 exhibitor booths where supplier members had the opportunity to speak with over 1,600 industry insiders about their products and services.

A special VIP event enabled the suppliers a more intimate time to promote their businesses with key decision makers before the doors officially opened.

The attendee experience included an exciting evening of booth give-aways, door prize drawings, delicious catered food, and a cash bar.

Don’t miss out! Reserve your booth today!

$985 Premium Corner Booth

$785 Single Booth

$1,500 Double Booth $1,700 Double Premium Booth

Includes booth sign, draped table, and two chairs.

Booth locations are not guaranteed. All registrations will be assigned in order which they are received. Each booth is responsible for a $50 door prize for the drawing at the end of the event.

Trade Show Management (Greater Nashville Apartment Association and/or Gaylord Opryland Resort & Convention Center) reserves the right to rearrange the floor plan or any exhibit in a fashion which is, in the sole discretion of Trade Show Management, in the best interests of the Trade Show. Must be paid in advance. No cancellations or refunds.


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Maintenance Mania is a competition in which apartment pros from around the country face maintenance-focused challenges that test their skills and knowledge.

Sponsorships Title Sponsorship $1,500DJ Sponsorship $500Cup Sponsorships $500 each

Soda Bar Sponsorships $300 each

Koozie Sponsorships $500 each

Event Sponsor $800 + $50 Contest PrizeRace Car Competition

Event Sponsor $450 + $50 Contest PrizeAO Smith Water Heater Installation

Frigidaire Ice Maker Installation

Kiddie Fire & Carbon Monoxide Safety Installation

Kwikset Key Control Deadbolt Test

Queenaire Shock Treatment Set-up

Smart Burner Heating Element Installation

Smart Comfort by Carrier Air Conditioner Repair

Friday, April 3, 2020

INTERACTIVE

NETWORKING

FUN

Water Sponsorship $400Food Sponsorships $300 each

Corn Hole Sponsorship $300People’s Choice Award $250

No refunds. No cancellations. First come, first serve basis. There will be no competitive company or category lockouts on any event.

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GNAA Golf Tournament Thursday, May 14, 2020

Sponsorship CategoriesTitle Sponsor $2,500Swag Sponsor $1,500Beverage Cart $750Hospitality Cart $750Registration/Range $500

Cooling Cart $500Food Sponsor $500Cigar Cart $500Putting Contest $300Welcome Banner $100

HERMITAGE GOLF COURSE

3939 Old Hickory Blvd Old Hickory, TN 37138

$500 Contest Holes

$300 Fairway Holes #1, #6, #7, #8, #9, #10, #11, #12, #13, #14, #16, #17

Longest Drive #2 Closest to the Pin #3 Air Cannon #4 Hole-in-One #5 Longest Putt #18 Corn Hole #15

education sponsor

$2,500investment

2020 EVENT SPONSORSHIPSEducation ScheduleBecome a sponsor of the 2020 Educational Schedule for exposure all year round! Help GNAA continue to set the gold standard in education for the Nashville multifamily industry.

Sponsorship is $2,500 and includes:• The opportunity to promote your company at every 2020 education class.• Your company featured on one News & Events Magazine cover and on all

education class marketing pieces.• Two (2) complimentary attendee registrations from your company for

every class. Credential or Certification classes are not included.

GNAA Board of Directors Retreat

Enjoy attending a fun-filled team building event for the 2020 Board of Directors with your sponsorship. It is a great way to showcase your company in front of GNAA leadership!

sponsorship

$1,000

Secure your sponsorships today! Please use Order Form included in this brochure.


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Apartment Tour

Beer, Butts & BBQ Help support the largest Community Service fundraising event. Beer, Butts, & BBQ benefits the Emergency Relief Program which provides assistance to residents displaced by fire or flood.

Enter your BBQ team in the contest!

$300Make enough BBQ for 50 people.

Sponsor an Event!Game Sponsors $150

Food Sponsor $150

Photo Booth Sponsor $300Entertainment Sponsor $200

Koozie Sponsor $150

As a sponsor, you will have the opportunity to spend a full day networking with industry leaders on an exciting bus tour while discovering the latest in property amenities at several multifamily communities throughout the Nashville area.

SponsorshipsBreakfast $400Lunch $400

Transportation $400Gift Basket $400

Tour Bag $500

GNAA Awards & Installation GalaBe a part of GNAA’s largest black-tie event celebrating excellence in the multifamily housing industry. As a sponsor, your company will surely shine at this elegant event.

SponsorshipsDiamond Sponsor $5,500Platinum Sponsor $4,500Gold Sponsor $3,500

Favor Sponsor $3,750Photo Booth Sponsor $2,000Red Carpet Selfie Spotlight Sponsor $1,500Hot Chocolate and Coffee Bar Sponsor $1,500Silver Table $1,500Diamond Award Sponsor $450

individual tickets

$110.

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2020 MEETING SPONSORSHIPSSponsor a luncheon meeting and you have friends, and potential customers, for life!

Your sponsorship includes the opportunity to promote your company at the luncheon by speaking and sharing your marketing materials. You will also receive recognition in your month’s News and Events, pictures in the following month’s issue, mentions on the GNAA website for one month and a contact list of attendees.

Managers & Maintenance Luncheons$250 Investment per event.

Managers Luncheon Spaces Available Maintenance Luncheon Spaces AvailableJanuary 15 6 January N/A

February 12 6 February 19 6

March N/A March N/A

April 8 6 April N/A

May 13 6 May 20 6

June 10 6 June 17 6

July 8 6 July 15 N/A

August N/A August N/A

September 9 6 September 16 6

October 7 6 October 14 6

November N/A November N/A

December 9 6 December 16 6

General Membership Meeting & Luncheon$299 Investment per event.

With almost 200 attendees, General Membership Meetings are some of the largest gatherings of the year for GNAA, and a great way to get in front of future clients.

Multifamily Executive Council (MEC) Luncheon$1,000 Investment per quarterly event.

MEC luncheons are held quarterly and are an exclusive opportunity for the sponsor. Attendees are special invites from within senior management of multifamily companies.

General Membership Meetings Spaces AvailableJanuary 23 6

June 25 6September 24 6

October 15 – Election Night 6

PRINT & DIGITAL VERSIONS!


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2020 GNAA DIRECTORYThe Directory is an annual publication and is used by members as a primary resource when searching for products and services to meet their multifamily housing needs. It’s a vital resource for all members! Advertising in the GNAA Directory puts you at

the finger tips of every member!

over

1,000members

2019 Directory

Two International Plaza, Suite 201 • Nashville, TN 37217

P: 615.365.3047 • F: 615.365.3571 • www.gnaa.org

2019 Directory Cover FINAL CHOICE.indd 1

4/10/2019 10:07:16 AM

StatisticsPREMIUM SPONSORSHIPS/ADS (Annual PDF with live links)Front Cover Sponsor (incl. qtrly) $750/year Inside Front Page Ad (8” x 9”) $750/year

Absorption Chart Page Banner (Published in Q4 only) $175/year

QUARTERLY SUMMARY ADS (PDF with live links)

EACH BANNER AD (8.5” x 1.5”) $375/YEARAffordable Summary (included with Front Cover Sponsorship) Conventional Summary Conventional Occupancy/Rent Chart Conventional Occupancy/Rent Graph Construction Underway

Back Cover (9.125” x 11.125”) $1,000Inside Front Cover (9.125” x 11.125”) $970 Inside Back Cover (9.125” x 11.125”) $970Tab Page (7.25” x 9.5”) $700BOLD the Text of Your Listing $50

2019 Market Survey

©2019 Greater Nashville Apartment Association. All Rights Reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted,

in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the written permission of the Greater Nashville Apartment Association.

AS S O C I AT E S

HALL&LandlordAdvocate®

2019Market Survey

nashville on the rise

2020 STATISTICSThe GNAA 2020 Market Survey is a quarterly publication with the latest trends and data concerning the greater Nashville area multifamily housing market.

Apartment Sales Speculative Construction Construction Completed Graph Construction Completed Chart

E-NewsletterReach our members with an exclusive ad in the GNAA E-Newsletter “Membership Memos.” This publication runs weekly in 2020! Only one supplier ad will be placed each week.

$100 per week or $350 per month

MEMBERSHIPMEMOS

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For advertising information, please contact:GNAA Headquarters | Phone: 615.365.3047 | Fax: 615.365.3571

GNAA’s premier full color monthly magazine is the official publication of the Greater Nashville Apartment Association. Advertising in News & Events is available to members only.

PREMIUM PLACEMENT ADS Back Cover 8.5”W x 7.625”H $950Inside Front Cover 7.75”W x 10.25”H $680Inside Back Cover 7.75”W x 10.25”H $680Picture Spread 16”W x .7.5’H $525Calendar Page 7.25”W x 4.25” $485

Cover Sponsor $975/month

Management Company on the cover (Includes name of sponsor on front, logo on table of contents page, ad on GNAA Facebook page)

OTHER ADVERTISING LOCATIONS*Full Page with Bleed 8.5”W x 11”H $485/month

Full Page w/o Bleed 7.75”W x 10.25”H $485/month

Half Page Vertical 3.5”W x 9.375”H $280/month

Half Page Horizontal 7.25”W x 4.25”H $280/month

Quarter Page 3.5”W x 4.375”H $175/month

Business Card 3.5”W x 2”H $120/month

* Placement subject to publication layout. Members who prepay for 6 (six) months or more for a non-premium ad will receive 10% off of invoice if paid before January 31, 2020.

We will have three special issues in 2020, reserve your spot early!

Education Conference in February, Trade Show in August, and Gala in December.

NEWS & EVENTS ADVERTISING Plans & Prices

All bleeds need to be .125” (1/8”)Color should be CMYK (not RGB)High resolution PDFs are preferred.

FULL PAGE

HALF PAGEHorizontal

HALF PAGEVertical

QUARTER PAGE

BUSINESS CARD


GNAA WEBSITE ADVERTISING

The newly redesigned website offers a great value and unlimited exposure to your company to every visitor!

Members use our site daily to sign up for meetings and events, to access the GIS, view JobSource postings, and find members in the Directory.

Sponsorships are convenient and last a full 12 months!

Homepage Banner Ad with link to your website: $900 per year

Page Sponsor includes your logo and a link to your website on the Events, JobSource, and/or Advocacy page: $200 per year

GNAA Office ServicesTake advantage of your membership with these useful services!

Need a clean quiet place for an off-site meeting? Need to fill a position at your company? Need assistance with mailing labels, broadcast fax marketing, or marketing materials? GNAA Headquarters is the place for you!

Room Rental Utilize our education and training room! You may use our tables, chairs and

AV equipment. Room holds up to 125 people! Email [email protected] to request a date or for more information.

$400 full day $200 half day Plus a $150 cleaning fee.

JobSource Do you have a job opening at your community? Post it on our website!

Email [email protected] to post your job opening.

$125 30-day listing $295 Display Ad / 30-day listing

Eblast to Members Reach over 2,200 GNAA members! We will send your JPG or PDF

from our email system.

$450 per month

Visit www.gnaa.org or call the GNAA office at 615.365.3047 to learn more about these and other great office services!

MEMBERSHIPHAS

BENEFITS!

1111

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ADVERTISING & SPONSORSHIPSTennessee Apartment Association Meetings

The best way to market your business to members across the state! The TNAA Board meets quarterly in Nashville and consists of executives, managers, and owners representing Memphis, Nashville, Knoxville, Chattanooga, and the Tri-Cities.

2020 Annual Sponsorship: $375 per meeting $1,200 for all 4 meetings

Sponsorship includes: • Company flyer or promotional item included in meeting materials • Company logo displayed at meeting, on meeting agenda, and on website • Attendance at the meeting/give five minute presentation

TNAA Business ExchangeSponsor the 2020 TNAA Business Exchange! A limited number of supplier members spend time with upper management company staff one-on-one at this premier networking event. The 2020 Event will be held in Nashville, Tennessee. Your company name is featured on all marketing materials.

Title Sponsorship: $2,000 Reception Sponsorship: $750Includes 4 attendees. Includes 3 attendees.

TNAA WebsiteYour Logo on the TNAA homepage with a link to your website.

6 months: $450 12 months: $800

Please make your advertising/sponsorship selections, complete the form to include billing and contact information and email to [email protected] or fax to 615.365.3571.

NEWS & EVENTS MAGAZINE□ COVER SPONSOR J F M A M J J A S O N D $975/month $ __________Management Company on the cover (Includes name of sponsor on front, logo on table of contents page, ad on GNAA Facebook page)PREMIUM AD PLACEMENT CIRCLE MONTH(S) TO RUN COST PER ISSUE X FREQUENCY = TOTAL□ Back Cover J F M A M J J A S O N D $950 X ________ $ __________□ Inside Front Cover J F M A M J J A S O N D $680 X ________ $ __________□ Inside Back Cover J F M A M J J A S O N D $680 X ________ $ __________□ Picture Spread J F M A M J J A S O N D $525 X ________ $ __________□ Calendar Page J F M A M J J A S O N D $485 X ________ $ __________NON-PREMIUM ADS □ Full Page with Bleed J F M A M J J A S O N D $485 X ________ $ __________□ Full Page w/o Bleed J F M A M J J A S O N D $485 X ________ $ __________□ Half Page Vertical J F M A M J J A S O N D $280 X ________ $ __________□ Half Page Horizontal J F M A M J J A S O N D $280 X ________ $ __________□ Quarter Page J F M A M J J A S O N D $175 X ________ $ __________□ Business Card J F M A M J J A S O N D $120 X ________ $ __________* Placement subject to publication layout. Members who prepay for 6 (six) months or more for a non-premium ad will receive 10% off of invoice if paid before January 31, 2020.

E-NEWSLETTER - MEMBERSHIP MEMOS□ WEEKLY SPONSOR SPECIFY WEEK(S) __________________________ $100 X ________ $ __________

□ MONTHLY SPONSOR J F M A M J J A S O N D $350 X ________ $ __________

DIRECTORY□ Back Cover $1,000 □ Inside Front Cover $970 □ Inside Back Cover $970□ Tab Page $700 □ BOLD the Text of Your Listing $50 $ __________

STATISTICS - 2020 MARKET SURVEYPREMIUM QUARTERLY SUMMARY ADS □ Front Cover Sponsor* $750/year □ Inside Front Page Ad $750/year □ Absorption Chart Page Banner $175/year

QUARTERLY SUMMARY ADS $375/year each□ Affordable Summary* □ Conventional Summary □ Conv. Occu./Rent Chart □ Conv. Occu./Rent Graph □ Construction Underway □ Apartment Sales □ Speculative Construction □ Const. Completed Graph □ Const. Completed Chart *Affordable Summary Ad included in Front Cover Sponsorship $ __________

WEBSITE SPONSORSHIPS□ GNAA Homepage banner: $900 /12 months Page Sponsor: $200 /12 months location: □ Events □ JobSource □ Advocacy $ __________

□ TNAA $450 /6 months $800 /12 months $ __________

EDUCATION SCHEDULE SPONSOR□ 2020 EDUCATION SPONSORSHIP $2,500 $ __________

SUB TOTAL $

GNAA 2020 MARKETING ORDER FORM

CONTINUED ON BACK SIDE

MEETINGS & LUNCHEON SPONSORSHIPS□ MANAGER’S LUNCHEON J F M A M J J A S O N D $250 X ________ $ __________□ MAINTENANCE LUNCHEON J F M A M J J A S O N D $250 X ________ $ __________□ GENERAL MEMBERSHIP MEETING J F M A M J J A S O N D $299 X ________ $ __________□ MULTIFAMILY EXECUTIVE COUNCIL (MEC) LUNCH Q1 Q2 Q3 Q4 $1,000 X ________ $ __________□ GNAA BOARD OF DIRECTORS RETREAT $1,000 X ________ $ __________□ TNAA BOARD MEETINGS □ $375 /meeting □ $1,200 /4 meetings $ __________□ TNAA BUSINESS EXCHANGE □ $1,500 Title Sponsor □ $500 Reception Sponsor $ __________

GNAA GOLF TOURNAMENT SPONSORSHIPS□ Title Sponsor $2,500 □ Swag Sponsor $1,500 □ Beverage Cart $750 □ Hospitality Cart $750 □ Registration/Range $500 □ Cooling Cart $500 □ Food Sponsor $500 □ Cigar Cart $500 □ Putting Contest $300 □ Welcome Banner $100 $ __________Contest Holes $500 each $ __________□ Longest Drive #2 □ Closest to the Pin #3 □ Air Cannon #4 □ Hole-in-One #5 □ Longest Putt #18 □ Corn Hole #15 Fairway Holes $300 each□ #1 □ #6 □ #7 □ #8 □ #9 □ #10 □ #11 □ #12 □ #13 □ #14 □ #16 □ #17 $ __________

TRADE SHOW EXHIBITOR BOOTHS□ Premium Corner $985 □ Single $785 □ Double $1,500 □ Premium Double $1,700 $ __________

MAINTENANCE MANIA□ Title Sponsor $1,500 □ DJ Sponsor $500 □ Cup Sponsor $500□ Soda Bar Sponsor $300 □ Koozie Sponsor $500 □ Water Sponsor $400□ Food Sponsor $300 □ Corn Hole Sponsor $300 □ People’s Choice Award $250

□ EVENT SPONSOR $800 + $50 CONTEST PRIZE - Race Car Competition

□ EVENT SPONSOR $450 + $50 CONTEST PRIZE□ AO Smith Water Heater Installation □ Frigidaire Ice Maker Installation□ Kiddie Fire & Carbon Monoxide Safety Installation □ Kwikset Key Control Deadbolt Test□ Queenaire Shock Treatment Set-up □ Smart Burner Heating Element Installation□ Smart Comfort by Carrier Air Conditioner Repair $ __________

BEER, BUTTS, & BBQ□ Game Sponsors $150 ea. □ Food Sponsor $150 □ Photo Booth Sponsor $300□ Entertainment Sponsor $200 □ Koozie Sponsor $150 □ BBQ Team $300 $ __________

APARTMENT TOUR SPONSORS□ Breakfast $400 □ Transportation $400 □ Tour Bag $500□ Lunch $400 □ Gift Basket $400 $ __________

AWARDS & INSTALLATION GALA□ Diamond Sponsor $5,500 □ Favor Sponsor $3,750 □ Hot Chocolate and Coffee Bar Sponsor $1,500□ Platinum Sponsor $4,500 □ Photo Booth Sponsor $2,000 □ Diamond Award Sponsor $450 □ Gold Sponsor $3,500 □ Red Carpet Selfie Spotlight Sponsor $1,500 □ Silver Table $1,500 □ Individual Tickets $110 $ __________

BILLING AND CONTACT INFORMATION

COMPANY NAME: __________________________________________________________________________

PHONE NUMBER: ______________________________________________ DATE: _______________________

AUTHORIZED BY: ___________________________________________________________________________

No refunds. No cancellations. First come, first serve basis. Contact GNAA office for availability.

Sub Total this side $ __________Sub Total from other side $ __________

Total Investment $ __________

Use this handy worksheet to plan your 2020 support of GNAA. Pick your event, sponsorship, advertising, etc. and write it in the space provided. Mark the cost in the column provided. Add up your choices to see what your yearly budget for marketing with GNAA should be. Once you have made your final selections, simply fill out the order form to sign up or let the staff at GNAA know and we will help you get signed up. Availability of sponsorships is on a first come, first served basis based on completed event contract receipt. Each event has a separate contract and will be billed closer to event.

Thank you for your support of GNAA and we look forward to helping you and your business grow in 2020!GNAA Marketing Opportunity Specific Choice Cost

Trade Show Exhibitor

Education Sponsor

Maintenance Mania

Board Retreat

GNAA Golf Tournament

Trade Show Sponsorship

TNAA Business Exchange

Beer, Butts, and BBQ

Apartment Tour

Awards/Installation Gala

Managers Luncheons

Maintenance Luncheon

General Membership Meeting

TNAA Board Meeting

News & Events Advertising

E-Newsletter

Websites

Statistics

GNAA Directory

TOTAL 2020 BUDGET

GNAA 2020 MARKETING WORKSHEET

GNAA Headquarters | 2 International Plaza | Suite 201 | Nashville, TN 37217 Phone: 615.365.3047 | Fax: 615.365.3571

www.gnaa.org

THANK YOU!

this is our stomping ground!€¦ · association (gnaa) based in nashville, tennessee is middle...

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