This lesson we will learning about...

SMART Objectives

Setting Targets

www.njhunter.co.uk

www.njhunter.co.ukNO IDEAI NEED HELP

NEVER HEARD OF IT

OKI CAN DO THIS WITH SUPPORT

SOME GUIDANCE NEEDEDNEARLY AT MY TARGET

GOT IT!VERY CONFIDENT

WILL HIT MY TARGET GRADE

EXCEED TARGET

Success Criteria< C (All) Describe the target market for Zumba Fitness and its products using, age, socio-

economic, lifestyle, physiological

C > •Most) Analyse this market looking at data (research) to support statements

B > (Some) Will have an in-depth appreciation of the target market.

A > Recommendations

LEARNING OBJECTIVESExplore Zumba’s Customer Profile / Characteristics.

www.njhunter.co.uk

AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities available to the business and the characteristics of the targeted

customers.

www.njhunter.co.uk

‘A goal to be attained’

Objective

An organisation's precise intentions, that outline the measurement of their success for a given time period.

Business Aim

Improve customer awareness and knowledge of product

Improving the image of a business

Generating or increasing sales

Improving customer loyalty to a product or business

Altering perceptions of a product

www.njhunter.co.ukObjectives for promotional activities

www.njhunter.co.uk Task 6• Discuss all 5 – and describe their meaning with

examples.

• Looking at the DATA you have collected both Primary and Secondary you need to chose 2 Objectives (Minimum)

• Transfer these to your overview.

• **Make sure this is JUSTIFIED and detailed.