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If you are experiencing technical difficulties, please click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask, we will try our best to assist you. Or email Jennifer Jones at jejones@fs.fed.us or call her at (208) 631-0406

Strategic Thinking

Strategic Thinking

Jennifer JonesPublic Affairs Specialist

U.S. Forest Service, Washington Office, Fire and Aviation ManagementNational Interagency Fire Center

Boise, Idaho

What’s the point of this?

Coming soon to a computer near you…

Thursday, February 21, 10:00 a.m. Mountain TimeStrategic Use of Social MediaMichelle Fidler, Fire Communications and Education Specialist, National Park ServiceKris Eriksen, Public Information Officer (PIO), National Incident Management Organization (NIMO)

Thursday, February 28, 10:00 a.m. Mountain TimeLeadership – It’s Not in a Taskbook!Curtis Heaton, Operations Section Chief, NIMOKris Eriksen, PIO, NIMO

• To supplement information presented in S403• To develop material that may be incorporated into the all risk advanced

PIO training course

NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html

Housekeeping

• Questions will be taken at the end in writing or over the phone

• To submit a question in writing any time during the presentation:

• Click on Q&A on the toolbar at the top of your screen, write a message in the box that says “Type a question for the presenter” and click Ask

Strategic Thinking

Dave OlsonDeputy Public Information Officer

Pincha-Tulley’s Type 1 IMT

Judith DowningPublic Information Officer

U.S. Forest Service, NIMO

Frank MosbacherCo-Lead Public Information Officer

Opliger’s Type 1 IMT

More than tools in a toolbox

STRATEGIC THINKING

Strategic thinking is about The outcomes you want to achieve The general direction you want to

head “Generally head west or……?”

ADVANCED PIO LEADER WEBINAR

Pre Incident During the

Incident Post

Incident

HOW TO BE STRATEGIC

http://www.nps.gov/fire/wildland-fire/connect/photo-gallery/people/fire-information.cfm

FIRE-FIGHTING STRATEGY

http://www.cabq.gov/fire/news/are-you-ready-for-a-fire-at-your-

back-door/

READY, SET, GO

http://zev.lacounty.gov/news/public-safety/practicing-for-peril-in-paradise

INFORMATION STRATEGY

http://www.cdc.gov/ulcer/consumer.htm

HOW TO BE STRATEGIC WORKING WITH COMMUNITIES

http://www.blm.gov/wo/st/en/res/Education_in_BLM/Learning_Landscapes/For_Travelers/go/scenic_drives/garnet.print.html

THE ROLE OF SOCIAL MEDIA

http://www.nsf.gov/news/mmg/media/images/facebook_h.jpg

MAINTAINING A STRATEGIC MINDSET

http://www.nifc.gov/PIO_bb/social_media.html

“Management is doing things right; leadership is doing the right things.” ― Peter F. Drucker, Essential Drucker: Management, the Individual and Society

LEADERSHIP

http://www.nps.gov/moru/photosmultimedia/Mount-Rushmore-Now-Gallery.htm

Experience

Asking questions

DECIDING ON THE RIGHT THINGS TO DO

http://www.ct.gov/drs/cwp/view.asp?a=1462&drsNav=%7C&q=411506

Wisdom is

different from

knowledge.

WISDOM

“Wisdom is the outcome of reflecting on experience”

http://www.jpss.noaa.gov/student-resources.html

Where do they come from?

Agency administrator Delegation of

authorityDiscussion with

agency PAOsIncident Commander

STRATEGIC OUTCOMES

http://www.dnr.state.md.us/centennial/MFA_Event_Zumbrun1.asp

Goals - Examples

Community relations are strengthened

Elected offi cials are informed

Relationships with key people are enhanced

Key messages are well known

Work is conducted safely Information program is

designed to cost effectively meet the needs of the incident

STRATEGIC OUTCOMES

http://www.ci.annapolis.md.us/onlineservices/citycalendar/10-05-20/Annapolis_Police_Department_One_Mile_Challenge.aspx

CommunityPhone centersDaily updatesInciWebSocial mediaEvacuation Centers

FRAMING THE OUTCOMES

Help agency administrator with goals

Simple complexities

STRATEGIC ATTITUDE

RELATIONSHIPS

AND COMMUNICATIONS

“I don’t care what you say until I know

that you care.”

RELATIONSHIPS

“How might I become the most credible source of

information?”

COMMUNICATIONS

It never ends

Do Your HomeworkSearch for

Information Ahead of Time and all the time

Learn

BIG PICTURE THINKING

http://library.blogs.delaware.gov/2010/09/04/where-did-those-links-go/

Where is the Team PIO in the overall scheme of things?

Are we supporting: FEMA County organization

State organization

Unified command

“BIG PICTURE” THINKING

http://emilms.fema.gov/IS120A/assets/m3p7.gif

What’s going on now?

What might happen?

Who are the most important publics?

Who is not impacted now, but might be?

DOING THE RIGHT THING

http://www.nps.gov/biso/planyourvisit/images/black_bear_picnic_table_285.jpg

What organization might I need?

What resources might I need ?

What PIO leadership/management expertise might I need?

How might I get the resources?

LEADERSHIP AND MANAGEMENT ORGANIZATION

http://www.nasa.gov/images/content/165156main_pettit_space_chron_5b_250.jpg

Flexibility to change with situations

Creativity

MINDSET

http://www.fbi.gov/news/stories/2010/september/theft-of-creativity/lightbulb.JPG

Identifying existing networks and rolesUnit public affairs officerCounty Emergency Command CenterArea Command

Identifying the right people to contact

Identifying which duties are yours and which are the counties and other agencies

MAZE BRIGHTNESS

Manage your leadership expectationsRealistic optimism about the resources you can get

Can you go big if necessary?Are you willing to go small if necessary?

EXPECTATIONS

Most people want to do a good jobAsk people for their insight – your PIO staff

may have people with lots of experienceMake decisionsTake actionAdjust actionsPlan to delegateMentor

LEADERSHIP PHILOSOPHY

http://transition.fcc.gov/pshs/images/global/wildfire.jpg

Strategic thinkers are learners

REFLECTING AND LEARNING

Strategic planning is about the outcomes you want.

The wisdom of diverse experience reflected upon develops insight and flexible thinking.

Keep building your toolbox with knowledge, skills and abilities to increase your likelihood of success

SUMMARY

3 Ways to AskClick on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask

Click on the hand icon and ask your question over the phone when you are called on

Ask your question over the phone when I ask if anyone has any questions

QUESTIONS?

STRATEGIC THINKING

Dave Olsondrolson@fs.fed.us

(208) 373-4105

Judith Downingjldowning@fs.fed.us

(707) 562-8783

Frank Mosbacherfmosbacher@fs.fed.us

(530) 621-5268

Topics for future training/webinars*A research informed approach to incident communications*Consistent Messaging*Advanced News Media *Effective public meetings*Stakeholder/cooperator engagement*Legislative issues/politics*Internal communications *Evacuations*Current issues in wildfire/incident managementJoint Information Centers/JIS*Unified Command *Working with multiple teams on a fire/Area Command

Thank you!

Jennifer Jonesjejones@fs.fed.us

(208) 387-5437

NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html