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1 BD-#29823090-v1
THIS NOTICE IS IMPORTANT AND REQUIRES THE IMMEDIATE ATTENTION OF NOTEHOLDERS. IF NOTEHOLDERS ARE IN ANY DOUBT AS TO THE ACTION THEY SHOULD TAKE, THEY SHOULD CONSULT THEIR OWN INDEPENDENT PROFESSIONAL ADVISERS. NO SECURITIES TO WHICH THIS NOTICE RELATES HAVE BEEN OR WILL BE REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933 (THE "SECURITIES ACT") OR ANY U.S. STATE SECURITIES LAWS AND THE SECURITIES MAY NOT BE OFFERED, SOLD, RESOLD OR OTHERWISE TRANSFERRED WITHIN THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT OF, "U.S. PERSONS" (AS DEFINED IN REGULATION S UNDER THE SECURITIES ACT), EXCEPT IN A TRANSACTION EXEMPT FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT. THE NEW SECURITIES REFERRED TO IN THIS INFORMATION NOTICE ARE NOT BEING DISTRIBUTED, AND WILL NOT BE DISTRIBUTED, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA OR TO, FOR THE ACCOUNT OR BENEFIT OF, U.S. PERSONS.
CELL C LIMITED
(incorporated in the Republic of South Africa with limited liability with registered number 1999/007722/06)
NOTICE
to the holders of the
$184,002,000
8.625% First Priority Senior Secured Notes due 2020
ISIN: XS1634003831 / Common Code: 163400383
(the “Notes”)
2 November 2017
Cell C Limited (the “Company”) wishes to update the holders of the Notes (the “Noteholders”) and other stakeholders on certain matters relating to the Company.
Chapter 15 Case
The Company makes reference to its notice dated 21 September 2017, where it announced that, on 20 September 2017, Paolo Pianezze, Robert Killigrew Sabine Pasley and Graham Mackinnon, as the duly appointed foreign representatives (the “Foreign Representatives”), as defined in section 101(24) of the United States Code (the “Bankruptcy Code”), of the Company, filed the Foreign Representatives’ Final Report and Motion for an Order, Pursuant to 11 U.S.C. §§ 350 and 1517 and Federal Rule of Bankruptcy Procedure 5009 Closing the Chapter 15 Case (Case No. 17-11735-mg) (the “Motion to Close”).
On 31 October 2017, a hearing on the Motion to Close was held before the Honourable Martin Glenn, United States Bankruptcy Judge for the Southern District of New York, and, at this hearing, the court issued an order (the “Order”) closing the Company’s Chapter 15 case.
Copies of the Order and all other pleadings in the Chapter 15 bankruptcy case, can be viewed under the Court Docket tab at the following link: http://jndla.com/cases/cellc.
Update on Company’s financial condition
Blue Label Telecoms Limited (“Blue Label”) through its subsidiary, The Prepaid Company Proprietary Limited, is the largest shareholder in the Cell C, holding 45% of the ordinary share capital of the Company. Blue Label is undertaking an investor roadshow and has invited the Company to
2 BD-#29823090-v1
accompany Blue Label on this roadshow. The Company has prepared a presentation for the purposes of the investor roadshow (the Presentation).
The Presentation contains certain non-public information in respect of the Company, and the Company wishes to hereby make available to Noteholders the Presentation, which can be found appended to this Notice.
The Trustee is not responsible for the accuracy, completeness, validity, relevance, sufficiency or correctness of the statements made in this notice (including for the avoidance of doubt any information stated to be provided by the Company) or omissions herein and makes no representation that all relevant information has been disclosed to the Noteholders in or pursuant to this Notice.
This Notice is given by
CELL C LIMITED CORNER MAXWELL DRIVE AND PRETORIA MAIN ROAD, BUCCLEUCH, 2090
REPUBLIC OF SOUTH AFRICA
Email: Mr. Paolo Pianezze ([email protected])
Cell C Limited
Investor Roadshow
2 - 10 November 2017
TABLE OF CONTENTS
01
02
Financial Overview
Post Recapitalisation Governance
Strategy 03
06
05
04
12
20
15
Operational
04 25
Questions 27
Conclusion
07 28 Disclaimer
CELL C PRESENTING TEAM
Robert Pasley - Cell C CSO
A qualified Theoretical Physicist and Chartered Accountant, Robert has combined experience in finance and
telecommunications since before the launch of mobile communications in South Africa.
Robert was involved in the launch of the South African mobile industry, through the development of the
original Vodacom business plans. He remained with Vodacom as Finance Executive and as Director of
Corporate Strategy until 2004.
Robert joined Cell C in 2012 as Chief Strategy Officer and subsequently took on the additional role of Chief
Financial Officer while Cell C was recapitalised. From June 2017 Robert has returned to his preferred role in
strategy.
Tyrone Soondarjee - Cell C CFO
Tyrone, a Chartered Accountant who holds a BCompt Honours, provides 30 years of experience in the
financial services industry.
Before joining Cell C, Tyrone’s decade of distinguished service at the listed Sasfin Group started in 2007 as
the Group’s Chief Financial Officer. In 2010 Tyrone was appointed as the Financial Director.
Throughout his tenure, Tyrone served on several Boards within the Sasfin Group.
Previously, he also held several executive level positions at the Deloitte & Touche Group over a 10 year
period, and was the Financial Director at TNBS Mutual Bank.
3
Financial Overview
SUMMARY 2017 H1 RESULTS
01
02
03
04
Total Revenue
11% R7.7
Billion EBITDA
17% R1.6 Billion
EBIT (4%)
R0.6 Billion
Capital Expenditure
(68%) R561 million
Active Mobile
Subscribers 12%
15.7 Million
Service Revenue
12% R6.3 Billion
05
06
Summary 2017 Results
5
2017 HALF YEAR RESULTS
84% Data Traffic Growth YOY
8.1 Smartphones on our network (million)
Other Key Performance Indicators
H1 2017 H1 2016 Million Var Var %
15.7
2 603
Total Active Subscriber
Data Revenue (R’m)
14.0
1 953
1.7
650
12%
33%
Financial Key Performance Indicators
H1 2017 H1 2016 R’m Var Var %
6 321
1 386
7 707
1 613
605
(588)
Service Revenue
Non-Service Revenue
Total Revenue
EBITDA
EBIT
Net (loss)/profit
5 625
1 338
6 964
1 381
629
3
696
48
743
223
(24)
(591)
12%
4%
11%
16%
(4%)
(>100%)
6
2017 HALF YEAR RESULTS
• Capital Expenditure was strategically focused to provide mobile voice and data services through a combination of our own
LTE-Advance network overlaying our LTE, 3G and 2G networks.
• Cell C’s capital expenditure slowed in H1 2017 due to the delayed recapitalisation but is expected to pick up again post
recapitalisation.
H1 2016
R 1 738 million
H1 2017
Total Expenditure
H1 2017
3 723
2 471
6 194
H1 2016
3 384
2 365
5 749
R’m
Direct Expenditure Operating Expenditure Total Expenditure
Var Var %
339
106
445
10%
5%
8%
Total capital expenditure was:
R 561 million
7
RECAPITALISATION IMPACT
• The company received R7.5 billion of fresh equity from new shareholders;
• Uplifted approximately R9 billion to the SPV’s;
• Rolled over R6.1 billion of the existing debt at transaction date;
• Estimated tax losses of R19.8 billion of which R3.8 billion has been used to recognise a deferred tax asset at 31 December 2016.
1 8
POST-RECAPITALISATION STRUCTURE
BLT Net1 SPV1
(Bonds)
SPV2 (Chinese)
SPV3 (Nedbank)
MS15
100%
100% 100% 100%
45.0% 2.2% 16.0% 11.8% 5.0% 15.0%
Subscription for equity
in exchange for debt
R3.6bn R4.6bn
Believe Trust
3C
OTSA Lanun CellSAf
25% 60% 15%
100% 49%
OTL
51%
M5
5.0%
OTSAH
100%
Cash equity
to settle debt
R0.7bn
Effective 13.68%
Effective 8.82%
Effective 7.5%
Option to acquire
9
REGULATORY UPDATE ON THE RECAPITALISATION
ICASA
Cell C has made the necessary notification to ICASA as required in respect of the recapitalisation.
Despite this, CellSAf has made representations to ICASA that Cell C did not follow the correct process.
Based on the many and various detailed legal opinions from eminent Senior Counsel obtained by the parties to the recapitalisation, Cell C has
in fact followed the correct process.
Cell C has now made extensive written and oral submissions to ICASA providing details of the structure and effect of the transaction. We are
awaiting ICASA’s decision as to whether to accept Cell C’s position or to refer the matter to ICASA’s Complaints and Compliance Committee
(CCC) for adjudication.
Competition Commission
The recapitalisation is not a merger within the meaning of the Competition Act.
Despite this, CellSAf has laid a complaint with the Competition Commission that Cell C has not obtained approval from the Competition
Commission.
Cell C has now made an extensive submission to the Competition Commission to explain the factual and legal position as to why this is not a
notifiable merger.
CellSAf: High Court Litigation
In November 2016, CellSAf issued summons in the High Court of South Africa against the then parties to the recapitalisation transaction
seeking to have the agreements that had been signed prior to that date set aside.
If this matter is ever heard by the Court on the merits of CellSAf’s claim, this is unlikely to be before 2019.
10
POST RECAP DEBT ANALYSIS & SUMMARY TERMS
Lender Currency Amount
(USD'm)
Amount
(ZAR'm)
Tenor Interest payment
profile
Capital repayment
profile
Hedge type Interest rate
Bonds USD
184
2 466 3 years Semi-Annual Bullet FX Future 8.625%
CDB USD
131
1 702 3 years
Semi-Annual 2020
Cross currency
swap LIBOR + 3.45%
ICBC ZAR n/a
997 3 years Semi-Annual 2020 n/a JIBAR + 3.45%
Nedbank ZAR n/a
768 3 years Semi-Annual 2020 n/a JIBAR + 5%
DBSA ZAR n/a
180 3 years Semi-Annual 2020 n/a JIBAR + 5%
Total 6 113
11
Operational
KEY PERFORMANCE INDICATORS
H1 2016
14.0
H1 2017
15.7
Active Mobile Subscribers/millions
ARPU H1 2016
75
H1 2017
75
Data percentage per subscriber
MB per customer per month
Year on Year Growth
72%
New Connections
Fibre H1 2017
3 615
13
HANDSET FINANCE OVERVIEW
01
02
03
04
05
06
07
08
Purchase
handsets from
CEC
Sale to channel partners
Contract activated for Telco and handset
Handset contractually funded by CEC
Interest and subsidy paid monthly on behalf of customer
Subscriber pays handset portion to CEC
Provision for future losses
Handset and contract sold to CEC
14
Strategy
… with Cell C gaining market share
THE MOBILE TELECOM MARKET HAS GROWN ABOVE
INFLATION …
84 84 91
100 108
2013 2014 2015 2016 2017
Mobile market service revenue (R’bn)
69 74 81 84 88
2013 2014 2015 2016 2017
Mobile market subscribers (mln)
3% 1% 4%
6% 4%
-5% -3%
10%
3% 2%
9%
43% 47%
17% 16% 15%
8% 12%
9% 10%
2013 2014 2015 2016 2017
Operator service revenue growth YOY
Vodacom MTN
Telkom CellC
63 59
57 59 60
21 25
34
41
48
2013 2014 2015 2016 2017
Voice vs data revenue (R’bn) Voice revenue Data revenue
CAGR (1.2%)
Cell C 16.6%
(2013 – 12.5%)
Cell C - 11.7%
(2013 – 10.2%)
16
OPERATOR CONSOLIDATION IS A REAL POSSIBILITY
IN THE FUTURE
17
Spectrum Allocations
850Mhz
1.4Mhz
900Mhz Cell C
1800Mhz
5Mhz 10Mhz
2100Mhz Voda MTN
TDD TDD
2300Mhz 3500Mhz
2600Mhz
Telkom Liquid
2.5Ghz 15Mhz
Sentech Rain
Telkom Telkom Liquid
MTN Telkom
60Mhz 28Mhz 28Mhz 28Mhz 28Mhz
Vodacom Cell C
Rain Rain
15Mhz 15Mhz
Liquid MTN Telkom Cell C Vodacom
15Mhz 15Mhz
TDD
12Mhz 12Mhz 10Mhz
MTN MTNCell C Vodacom
12Mhz 12Mhz 12Mhz 12Mhz
4.92Mhz
Liquid Liquid
9.6Mhz 11Mhz 2.4Mhz 8.6Mhz
TDD
4.92Mhz
INNOVATION & VALUE
Increased Data additions with Data rich value
propositions
Reduced High Value Subscriber Churn
Increased Customer Loyalty
Increased Contract Base
Promote strong Data rich proposition
relevant to the market
WhatsApp Bundles
Increase Prepaid Additions
Reduced Prepaid Churn
Offer great affordable value, and
differentiating propositions
Ultimate Converged Bundles
Free Facebook
Social Bundles
Disruptive and Innovative Propositions to
achieve new Revenue streams (Digital /
Content)
Connector
To achieve revenue and subscriber growth through affordable and disruptive product propositions, that offers our customers tremendous value, whilst ensuring customer satisfaction, as well as retaining the exiting subscriber base.
Increased Postpaid and Hybrid Additions
Reduced High Value Subscriber Churn
Increased Customer Loyalty
Increased Contract Base
Differentiate on value creation
Pinnacle
Pinnacle Topup
Enable great value and realise growth in
the High end Subscriber market segment
SmartData Share
SmartData Bundles
LTE A
Enable great value and realise growth in
the High end Subscriber market segment
Increase Market share with strong Digital and
Content positioning
Create Stickiness
Increase Customer Loyalty
Increase Upsell and Cross Sell – Revenue
upliftment
DATA CONTRACT CONTENT/ VAS PREPAID
18
RETAIL DISTRIBUTION – COMPANY OWNED STORES
Priority 1
Priority 2
Priority 3
Priority 4
Strategy: Less reliance on 3rd party retail distribution
• A chain of 400 stores with “regional stock-holding hubs” enabling stock distribution between stores and/or quick delivery from the regional hub.
• Segmentation of South Africa into economic clusters, priority 1 to 3
Priority 1: High population density and majority of economic activity plus good own coverage
Priority 2: Future Network coverage and opportunities
Priority 3: Limited coverage and only operating in economic hotspots
Identified areas where we will not venture into at all
19
Post Recapitalisation
Governance
GOVERNANCE CHANGES
• Newly constituted Board with a board range of skills and expertise
• Chaired by Independent Chairman
• Re-constituted Board committees
• Strengthened and Broadened Management Team with key new appointments of CFO, CHRO, COO and CDO
21
GOVERNANCE
Jose Dos Santos
CEO
Robert Pasley
Chief Strategy Officer Tyrone Soondarjee
Chief Financial Officer
Kuben Pillay
Independent Chairman
Laurence Nestadt
Deputy Chairman
Mark Levy
Nominated by: Blue Label
Telecoms
Brett Levy
Nominated by: Blue Label
Telecoms
Herman Kotzé
Nominated by: Net1 Chris Seabrooke
Nominated by: Net1
Joe Mthimunye
Independent Director
Executives Directors
Non-Executives Directors
Non-Executives Directors - Shareholder Nominees
22
BOARD COMMITTEES REPRESENTATION
Audit and Risk Committee
Social and Ethics Committee
Remuneration and Nominations Committee
Joe Mthimunye (Chairman)
Joe Mthimunye (Chairman)
Chris Seabrooke (Chairman)
Chris Seabrooke Chris Seabrooke Kuben Pillay
Robert Pasley Robert Pasley Larry Nestadt
CEO, CFO CEO CEO, CHRO
Members
Invitees
23
TOP MANAGEMENT STRUCTURE
Jose dos Santos
Chief Executive Officer
• Previous Companies: Vodacom, Alcatel,
Altech Autopage Cellular
• Telecom/Africa Experience: 20+ years
• At Cell C since: 2014
Tyrone Soondarjee
Chief Financial Officer
• Previous Companies: Sasfin Group, Deloitte
& Touche Group & TNBS Mutual Bank
• Financial Services Experience: 30 years
• At Cell C since: Jul 2017
Surie Ramasary
Chief Executive: Content
Previous Companies: MTN
Telecom/Africa Experience: 15 years
At Cell C since: 2012
Dana Bakker
Chief Technical Officer
Previous Companies: Vodacom
Telecom/Africa Experience: 18 years
At Cell C since: 2013
Douglas Craigie Stevenson
Chief Operations Officer
• Previous Companies: Telekom Networks
Malawi Plc & Vodacom Business Africa
• Telecom/Africa Experience: 20 years
• At Cell C since: Sep. 2017 Björn Flormann
Chief Executive: Wholesale Business
Previous Companies: Unisys,
Telefonica O2 and Vodafone
Telecom/Africa Experience: 20+ years
At Cell C since: 2011
Graham Mackinnon
Chief Legal Officer
• Previous Companies: MTN
• Telecom/Africa Experience: 19+ years
• At Cell C since: 2010
Juliet Mhango
Chief HR Officer
• Previous Companies: Life Healthcare;
Momentum Group; Standard Bank,
Sanlam Capital and Ernst & Young
• At Cell C since: Sep. 2017
Joshua Moele
Managing Executive for Government
Relations
Previous Companies: Telkom & IDT
Corporation
Telecom/Africa Experience: 25+ years
At Cell C since: 2012
Sherhaad Kajee
Chief Property & Procurement Officer
Previous Companies: Vodacom
Telecom/Africa Experience: 24 years
At Cell C since: 2012
Robert Pasley
Chief Strategy Officer
• Previous Companies: Coopers & Lybrand
(UK), Vodacom
• Telecom/Africa Experience: 20+ years
• At Cell C since: 2012
Michelle Beetar
Chief Customer Experience Officer
Previous Companies: Experian, Novell,
Oracle and MWeb CommerceZone
Telecom/Africa Experience: 15 years
At Cell C since: 2016
Nihmal Marrie
Chief Digital Officer
• Previous Companies: Liberty Group,
Old Mutual Mass Market
• At Cell C since: Aug. 2017
Regional Managing Executives and
Commercial Division
24
Conclusion
….. with high growth re-established with new investment & focus
CELL C – A TURNAROUND STORY …..
2014 - 2016
Price strategy evolves to
customer value and
quality strategy
New management team engaging with a price driven reboot strategy
Cell C launch
2001 2012
Total Revenue
R’bn
EBITDA
R’bn
11.5 11.6
13.2
14.6
7.6
2013 2014 2015 2016 2017
-0.7
0.4
1.9
3.1
1.6
2013 2014 2015 2016 2017
2018 - 2021
Customer experience centric strategy with focused
capital spend and innovation ambitions re-establishing
aggressive growth curve and profitability
0.8
# - 2013 reported EBITDA 0.8 vs operational EBITDA
14.3%
63.2%
>100%
13.8% 10.6%
RECAPITALISATION PROCESS
2016 – 2017
Growth stifled by limited capital
investment and narrow commercial
focus whilst securing recapitalisation
H1
H1
7.0
8.5%
H1
H1
1.4
26
Questions?
DISCLAIMER
28
This presentation was produced in November 2017 by Cell C Limited solely for use as a source of general information regarding the financial
condition of Cell C Limited and its consolidated subsidiaries (Cell C Limited together with its consolidated subsidiaries, “Cell C”). This
presentation and its contents are confidential and may not be reproduced, redistributed, published or passed on to any other person, directly or
indirectly, in whole or in part, for any purpose without the prior written consent of Cell C. If this presentation has been received in error, it must be
returned immediately to Cell C.
Unless otherwise expressly stated, all financial figures in this presentation are unaudited.
This presentation contains certain forward-looking statements relating to the business, financial performance and results of Cell C, and the
industry in which Cell C operates, and these statements are generally identified by using phrases such as “aim”, “anticipate”, “believe”,
“estimate”, “expect”, “forecast”, “guidance”, “intend”, “objective”, “plan”, “predict”, “target,” “project”, and “will be” and similar phrases. Such
forward-looking statements involve known and unknown risks, uncertainties and other important factors beyond Cell C’s control that could cause
Cell C’s actual results or performance to be materially different from future results or performance expressed or implied by such forward-looking
statements. These forward-looking statements speak only as at the date of this presentation. Cell C expressly disclaims any obligation or
undertaking to disseminate any updates or revisions to any forward-looking statements contained herein to reflect any change in its expectations
with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
This presentation and the information contained herein does not constitute an offer of any securities of Cell C or any other company or an
invitation, solicitation or advertisement to purchase or subscribe for any securities in South Africa, the United States, any member state of the
European Economic Area or any other jurisdiction.
THIS PRESENTATION IS NOT FOR DISTRIBUTION, DIRECTLY OR INDIRECTLY, INTO THE UNITED STATES. Moreover, this presentation is
not for publication, release or distribution in South Africa, Australia, Canada or Japan or any other jurisdiction where such publication, release or
distribution would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction.
Thank you.