this presentation premiered at watersmart innovations · cal water’s use of infographics: •...
TRANSCRIPT
This presentation premiered at WaterSmart Innovations
watersmartinnovations.com
Using Infographicsto Make Facts and Figures Appealing
Natalie PavlovskiCalifornia Water Service
California Water ServiceOctober 5, 2016
Quality. Service. Value.
Quality. Service. Value.
2
Overview
• Who is California Water Service (Cal Water)?
• What is an infographic?
• Cal Water’s use of infographics
• Creating your own infographic
Quality. Service. Value.
California Water Service• California Water Service (Cal
Water) is an investor-owned utility, and is governed by the California Public Utilities Commission.
• Cal Water has 24 service areas throughout California as far North as Chico and as south as the Palos Verdes Peninsula in Los Angeles County.
• We serve nearly 2 million customers and 500,000 service connections.
Quality. Service. Value.
4
What are infographics?
They are visualizations that:1. present complex
information quickly and clearly
2. integrate words and graphics to reveal information, patterns or trends
3. are easier to understand than words alone
4. are beautiful and engaging
Quality. Service. Value.
5
Elements of an infographic:
• Story– Simplicity– Focused data
• Style– Branding– Theme– Serious, Funny?
• Statistics– Appealing– Relevant– Credible
• Share-able?– File size– File type– Who, How?
http://inspiredm.com
http://www.jeffbullas.com
Quality. Service. Value.
6
Story: Annual Water Conservation Report
• What’s our story?– To communicate Cal
Water’s conservation efforts and achievements quickly and creatively.
Quality. Service. Value.
7
Style: Brand
• Cal Water “brand” refresh in 2015
• TaglineQuality. Service. Value.
• Specific color palette
• Photography – Washing, cleaning,
nourishing, cooling, relaxing, entertaining, hydrating
– Not being wasted
Quality. Service. Value.
8
Style: Theme
• Consistent style to add continuity to the graphic as a whole
• Compared lifetime cumulative savings to an Olympic-sized swimming pool in 2015 report
• Used swimming photos and vector artwork
Quality. Service. Value.
9
Statistics
• Conservation Report– Program Activity Levels– Annual and Lifetime
Savings– Historical Water Demand
Reduction– State Legislated Targets
• Credible?
Quality. Service. Value.
10
Cal Water’sUse of Infographics:
• Water Quality Reports
• Drought Response – Single District, 1-off
• Annual Water Conservation Reports– Started creating an annual
conservation report five years ago
Quality. Service. Value.
11
Quality. Service. Value.
12
Quality. Service. Value.
13
Annual Conservation Reports
Quality. Service. Value.
14
Annual Conservation Reports
Quality. Service. Value.
15
Quality. Service. Value.
16
Creating Your Own: Available Resources
• Adobe Suite and Microsoft Office
• Interactive PDF’s w/ Prezi• Online Pictures:
Istockphoto, Shutterstock, gettyimages
• Online Templates
Quality. Service. Value.
17
Creating Your Own: Remember to-
• Use compelling images
• Share your work!• Add relevant information from
your businessQuality. Service. Value.
Try new ideas:– Create a series of relevant and
related infographics– Create interactive PDF’s– Have Fun!
Quality. Service. Value.
18
For more information:
Cal Water Annual Conservation Reports:
https://www.calwater.com/conservation/water-
conservation-reports/
Natalie PavlovskiWater Conservation
Program Analyst310-257-1462