This Time It’s Personal: BI’s Influence on 50,000 students

Nationwide’s Partnership with Columbus City Schools

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Agenda

• Introductions – 5 min• Business Case – 10 min• Business Intelligence – 10 min• “Real” Solutions – 20 min• Next Steps – 5 min• Q&A – 10 min

Business CaseColumbus City SchoolsOverview

Making it “Real” for the Student

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Did You Know?

• According to U.S. Census Data– Less than high school diploma earn $19,000 per year– High school graduates earn $27,000 per year– College graduates (bachelor’s degree) earn $51,000 per year

• In Ohio– Columbus is the largest urban district in the state

• In Columbus– Unemployment rate is 4.8%– Fewer people are working full-time jobs– About 1 in every 4 households live in poverty (27.6%)

• In Columbus City Schools District– Graduation rate increased from 55% to 72.9%– Largest English-as-a-Second-Language population in the state, over

95 languages are spoken– 78% of students receive a free or reduced-price lunch– Over 13,600 students identified as Gifted & Talented or greater than

a 1:5 ratio

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Columbus District Facts

125 Buildings / 55,235 Students (Oct. 2007)• 74 elementary K-5 schools / 24,923 students

• 2 K-8 schools / 748 students

• 1 K-7 school / 469 students

• 1 K-12 school / 1006 students

• 22 middle schools / 11,041 students

• 17 high schools / 15, 260 students

• 4 career centers, 4 special schools

• 3 English-as-Second-Language (ESL) Welcome Centers

Student Demographics:

Male: 50% Female: 49.2%

Black: 61.5% White: 27.6%

Asian: 1.8% Hispanic: 5.5%

Native American: 0.8% Multi-Cultural: 2.8%

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Columbus District Facts

• Class of 2007 received $45.8 million in grant and scholarship awards

• CCS leads the state with over 100 National Board Certified teachers

• Two high schools were listed in Newsweek magazine’s top five percent of the nation’s high schools

• President George W. Bush has honored Centennial High School science teacher Thomas Trang with the Presidential Award of Excellence in Mathematics and Science teaching

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How Are Ohio Schools Measured?

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So What, Why Are We Involved?

• Nationwide is one of the largest employers in Central Ohio

• The educational infrastructure is the foundation for economic progress

• Nationwide has invested in local education for over 20 years– Adopt a school– Project mentor– Proficiency tutoring

• Jerry Jurgensen, Nationwide’s CEO, has a passion for improving the academic experience of students in the local community

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Thinking Inside the Box

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How Do We Help?

Determine “What”to Evaluate

Determine “Who” to Evaluate

Business Intelligence

The Evolution

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Future State (2008+) Current State (2007/2008)Ideation (2006/2007)

District Intelligence Framework

Process

People

Technology

Outcomes

Formulating District Intelligence FrameworkSynergistic Alignment with Multiple Education Partners

Early Adopters

Coaching Around Data

Demand Pull

Data Driving Decisions

Cultural Transformation of District Personnel

Ad Hoc Reporting

Excel

3 days / 1 Building

Automated Reporting

WebFocus

3 days / 104 Buildings

Pilot / Prototype

9 buildings

Organizational Adoption

55 buildings (104 buildings)

Cultural Adoption

Academic Excellence

Future State Architecture

Dashboards

Drill downs

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The Journey to Academic Excellence

Apr-06 Dec-08

Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08

Nov-06 - May-07Proficiency

Pilot9 Buildings

4,359 Students

Apr-07 - Aug-07Focus Replication

Apr-06 - Sep-06Graduation Model

ProficiencyProof of Concept

1 Building488 Students

Sep-06 - Nov-06

ProficiencyPrototype3 buildings

1,235 Students

Aug-07 - Jan-08Organizational

Adoption104 Buildings

38,515 Students

Dec-07 - Mar-08

Dialogue Manager53,997 students

Feb-08 - Mar-08PDF Compound

Apr-08 - Jul-08

Next GenBI Drill Down

3 days to produce 1

building packet

Planning &PerformanceIntegration

Jul-08 Aug-09

Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09

Aug-08

Year EndResults

Sep-08

Re-RosterResults

Jan-09

Q2Results

Nov-08

Q1Results

Apr-09

Q3Results

Jun-09

Q4Results

Aug-09

Year EndResults

3 days to produce 104

building packets

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Context Model – Today’s View

Create Include

Update Building Name

Create Include

Update

Curtest(4 Segments)

HistTestStudentBuilding

Strand Level Include

No Test

Inlcude Counts

BldgSum2(3 Segments)

HBldgSum

Inlcude

SHFOC

Create Include

Student Detail Strand

Reports

Aggregate Strand

Reports

Student Trend Report

Test Summary

AYP Summary

Building Graph

Rollups Trend Report

Source Data

ETL Layer

Databases

ReportsFederal AYP Summary –

Student Detail

(.xl

s .c

sv)

Mod

ify

Pro

gram

s.F

OC

1 2

Building

Subject

Strand

Testname

Student

Subject

Strand

3

Overall Level UPD

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SH Targets

Excel

Join

Bldg Scorecard

Building.xls Student.csv

FAY.csv

Access

Strand Data

SH.xls

Scorecard Report

Annual Process

Building

1

Student

2

SIS

Testing Data

CiMS

Student Information

Data Warehouse

External Researchers

Personnel

Trend.xls

Scorecard.xls

EMISODE

Federal Agencies

File ExtractFrom Vendor

File ExtractFrom Mark Foor

File ExtractFrom EMIS

Extract File for Building Information

Paper Information

Transactional Data

Nat

ion

wid

e P

rovi

sio

ned

Rep

ort

ing

C

CS

Dat

a S

egm

ents

Data Extracted from ODE Website and

SH Calculation applied

WKC.csv

YE – RerosterProcessing

OverallLevel for

YE - Reroster

File ExtractFrom EMIS

For YE/ReRoster

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CurTest

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“Real” Solutions

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How Do We Evaluate and Use the Data?

Determine “What”to Evaluate

(By Subject and Grade)

Determine “Who” to Evaluate

(By Individual Student)

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District Scorecard

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District Scorecard

How do we improve our

school’s rating?

Focus on meeting

Federal AYP!

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Let’s drill into this by using the Federal AYP Summary Report.

Focus on Meeting Federal AYP

What’s going on here?

What can be done to make a difference?

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Focus on Meeting Federal AYP

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How Do We Evaluate and Use the Data?

Determine “Who” to Evaluate

(By Individual Student)

Determine “What”to Evaluate

(By Subject and Grade)

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Evaluate Individual Student Data

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Evaluate Individual Student Data

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Evaluate Individual Student Data

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Number Sense

Evaluate Individual Student Data

Next Steps

The “Dream” Continues

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Identify & PrioritizeOpportunities

Compile & Understand Evidence

Develop & ImplementAction Plans

GoalsStudent

Achievement

Compliance-type Reports (provided by

Nationwide)

Intervention Strategies Database (provided by OSU)

ASIP Planning & Monitoring(performed by CCS)

A Conceptual Framework for District Intelligence

Planning Integration

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New Building Scorecard

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Building Trend Summary

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The Bottom Line

• Clearly defined scope…….$36,203• Active sponsorship…….$16,827• Iterative development…….$62,180• Development partnerships…….$87,026• Cultural adoption…….$276,822

• Improving the educational experience of over 50,000 students……. PRICELESS

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