This week: 10

Total: 68

New&Effective recruitment process: Student Vs Real-life Business dilemma

Margarita Unigovskaya

Ekaterina Petrenko

Ovsyannikov Nikita

Alina Khorina

The Business Model Canvas

Key Partners

UniversityPrinting agencies

Key Activities from partners:From companies: materials (cases), data, job placementFrom typing agencies: Acquisition of particular resources

Key Activities

problem recognition, problem evaluation, problem solving, employee selection

Key Resources

Types of resourcesPhysical (building, equipment, posters)Intellectual (data)HumanFinancialInformation

Value Proposition

Need – work placementProblem – labor market imperfectionsService we offer – close the gap between job seeker and employerValue delivered – future possibilities

CharacteristicsNewnessInnovativeConvenienceRisk Reduction

Customer Relationship

Expected relations: b2b for CompaniesAnd b2c to students

Channels

Students → via lectures from companies/our agencyvia postersvia word of mouth Companies → via direct approachvia job fairsvia personal connectionsvia university's recommendations

Customer segment

Value created for students searching for job &Companies searching for talented employees

Cost Structure

The most important costs inherent: money-consuming, time-consumingMost expensive Key Resources: physical resourcesMost expensive Key Activities: initial organization

The business is Value Driven ( focused on value creation, premium value proposition)Sample characteristics: Fixed Costs (salaries, rents, utilities)Variable costs (office supplies)

Revenue Stream

Individual contract based pricing for companies Free for students

Customer relationship

GET customers - students1. Paid demand creation activities: Advertisements, handouts, posters;Participate in study-fairs;2. Earned demand creation activities:BloggingFacebook, twitter connectionsWebinars or guest lecturesInspiration from companies' sideInspiration from universities' sideWord of mouthKEEP customers - studentsGuest lectures from alumnus that have found their job placement by means of Case Studies

GET customers - companies1. Paid demand creation activities: Publications in magazinesJob fairs participation2. Earned demand creation activities:Personal negotiationPersonal linksFacebook, twitter connectionsBlogging KEEP customers - companiesConstantly monitoring high quality selection process of studentsLoyalty program - lower chargers for loyal companies 

What did we learn?A)Hypothesis:

• Presenting case studies during classes/lectures will attract attention and get customers

B)Experiments:

• Talking to professors at HU

C)Results

•50/50 results

D) Iterate

•Visit Job fair on 15th and 16th of March, Amsterdam

Cultural aspect

Potential Problems

•Citizenship

•change of location

•Nationality

•Sex

•Race

Languages

•English and Dutch Cases

•Multinational Staff

Thank You for the attention!