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Copyright 2012, The Johns Hopkins University and Peter Winch. All rights reserved. Use of these materials permitted only in accordance with license rights granted. Materials provided “AS IS”; no representations or warranties provided. User assumes all responsibility for use, and all liability related thereto, and must independently review all materials for accuracy and efficacy. May contain materials owned by others. User is responsible for obtaining permissions for use from third parties as needed.
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Counseling & peer education
Peter Winch
Health Behavior Change at the Individual, Household and Community Levels
224.689
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Today
Orphans and HIV/AIDS Final assignment: Steps toward a behavior
change intervention Counseling Peer education
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Orphans and HIV/AIDS
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Orphans and HIV/AIDS
Children are affected in many ways by HIV/AIDS
While the needs are enormous, there has been a lot of controversy over terminology, search for the right terms
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Orphans and HIV/AIDS: Search for the right term
Definition of NGOs/government may not match local definitions of orphan
Some current terms: – OVC: Orphans and other vulnerable
children – Children affected by HIV/AIDS – Children without parental care (UNICEF)
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Question: Definition in Uganda
How might definition of orphan differ in parts of Uganda where land organized into areas where people are descended from a common male ancestor, and land communally owned by the descent group?
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Steps toward a behavior change intervention
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Steps toward a behavior change intervention
The next few slides show steps I want you to go through in your thinking as you work on the final assignment
I recommend a conservative approach to intervention – Proceed systematically – Be cognizant of potential for
unintended consequences
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Steps toward a behavior change intervention
1. Do you understand the epidemiology and ecology of the problem?
2. Do you have good reason to believe a behavior change intervention would be beneficial?
3. What will be the content of your intervention?
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Steps toward a behavior change intervention
1. Do you understand the epidemiology and ecology of the problem? – Do you yourself understand it?
• NO Read up on it – Does anyone understand it?
• NO Conduct basic research about the problem
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Steps toward a behavior change intervention
2. Do you have good reason to conclude that a behavior change intervention would be beneficial? (Question #1, in part) – Do you have a recommended behavior, do
you know what you want people to do? – Is there evidence that practicing the
behavior is effective/has an impact? – AFASS: Is behavior acceptable, feasible,
affordable, sustainable and safe?
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Steps toward a behavior change intervention
1. Do you understand the epidemiology and ecology of the problem?
2. Do you have good reason to believe a behavior change intervention would be beneficial?
3. What will be the content of your intervention?
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Steps toward a behavior change intervention
3. What will be the content of your intervention? – Last class: Talked about thinking
about intervention content by level
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Multi-level interventions: Adolescent smoking
Level Actions Individual Increase perceived severity and personal risk
of smoking related illness, increase self-efficacy to refuse cigarette offered by peer
Household Designate no-smoking areas in home Encourage parents to not smoke in front of children and not offer cigarettes to children
Community or county
No-smoking by-laws for schools and restaurants, community norms re smoking
State/ country
Taxes on cigarettes, laws on sale of cigarettes to minors
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Final assignment matrix for Scenario #2
Scenario selected: #2, Micronutrients – refugees Level Applicable
concepts or models
Possible actions/
interventions Individual
Household Refugee camp Organization (UNHCR, NGOs)
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Steps toward a behavior change intervention
3. What will be the content of your intervention? – Information and channels of
communication – Commodities, technologies and
channels of distribution/sale – Processes, activities – People
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Information
People
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Information • Behavioral recommendation: What, when, where
• Steps in doing the behavior
• Advantages to adopting the behavior
o What disease (s) will be prevented
o People will be impressed by you
People
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Information
People • Person who will practice the behavior
• Family/household members
• Community leaders, opinion leaders, other influentials
• Health care providers
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Information
People
?
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Information
People
Channels of communication
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Information
People
Channels of communication
Impersonal / Mass media
Interpersonal
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Channels of communication
Impersonal Newspaper articles Posters TV/radio serials TV/radio spots/ads Billboards Fliers, pamphlets Stickers, buttons Hats, shirts
Interpersonal Counseling
– Individual – Group
Peer education Diffusion through
social networks Community groups/
participatory processes
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Channels of communication: Relative strengths
Impersonal Interpersonal
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Channels of communication: Relative strengths
Impersonal Easier to scale up Can quickly attain
high coverage Repetition/high
frequency is possible Low cost per person
reached Easy to standardize
the message
Interpersonal May be more
convincing Better for complex,
multi-part messages or transfer of skills
Can be adapted to individual needs
Can reach isolated or marginalized populations
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Example for Q2 and Q3 Khumalo-Sakutukwa G et al. Project Accept
(HPTN 043): A Community-Based Intervention to Reduce HIV Incidence in Populations at Risk for HIV in Sub-Saharan Africa and Thailand. J Acquir Immune Defic Syndr. 2008 Oct 16 – Section "Theoretical Foundations for
Intervention" on pp 424-425 together with Table 1 on p 424 is an example of how you might approach Question 2
– Section "Project Accept Intervention Components" on pp 425-526 is an example of how you might approach Question 3.
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Counseling as a public health intervention
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Counseling: Contrasting approaches
Clinical counseling by highly-trained professionals
Counseling as a public health intervention
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Clinical counseling by highly-trained professionals
Many types of professionals conduct clinical counseling: social worker, psychologist, nurse, paramedic, physician etc.
Many years of training required – Professional examinations – Certification/licensing
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Counseling as a public health intervention
Aims for high coverage – Recruit and train counselors with lower
level of education – Simplified counseling guidelines allow
for larger scale training and supervision Focus on limited set of behaviors related to
program’s objectives – Doesn’t try to address all of the client’s
problems
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Counseling as a public health intervention
Clinical/specialized Public health
Counselors Psychologist, psychiatrist, social worker, nurse, paramedic, physician etc.
CHW, peer educator, health worker in first level facility
No. of sessions Multiple, cumulative One, sometimes two
Assessment Detailed, may take one or more entire sessions
Simple, often quick categorization
Clinical data part of assessment
Often extensive use of clinical and other data
No, or limited to 1-2 tests e.g. HIV test
Length Variable, but sometimes one hour or longer
Usually brief, 5-20 min.
Cost Often paid Often free of cost
Location Typically in health facility Facility, mobile clinic, home, community center
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Counseling as a public health intervention
Client-Centered, but relatively little tailoring to individual needs
Not psychotherapy Informational, non-judgmental Often uses an algorithm or flow chart May include referral to other care Quality assurance is critical No counseling
may be preferable to poor quality counseling
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When does counseling make sense as an intervention?
Behavioral recommendations must be adapted to individual circumstances – Individual clinical features – Individual risk profile
Series of decisions to be made, each depends on the previous one
Behaviors occurring in the private/domestic domain
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Examples where counseling plays a central role
Voluntary counseling and testing for HIV Family planning/healthy fertility Antenatal care for maternal and newborn
care practices Domestic violence Substance abuse/addiction Breastfeeding Weaning practices
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Voluntary Counseling and Testing for HIV/AIDS
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VCT is part of the ‘traditional’ HIV/AIDS prevention triangle
VCT
Condoms Treatment of STIs
Concerns about evidence base for all three as preventive measures
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A replacement triangle?
Treatment as prevention Pre-exposure prophylaxis Male circumcision + others
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Voluntary Counseling and Testing for HIV/AIDS
VCT services are: – Prevention tool – Entry point into care, ART, PMTCT
Raise awareness about HIV in communities Reduce stigma and discrimination
associated with the infection
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Voluntary Counseling and Testing for HIV/AIDS
Ethical concerns: – Violence against those testing without
partner permission – Violence and stigma against those with
positive results
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Voluntary Counseling and Testing for HIV/AIDS
Steps people need to take: Seek info/visit clinic Get tested Learn test results Disclosure => partner testing, future
prevention, living positively, future testing, etc.
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HIV testing: Opt-in or opt-out? Opt-in approach
– Pre-test counseling: What is an HIV test, what are you agreeing to?
– Ask person if they want to take the test, they must ‘opt in’ or they aren’t tested
– Post-test counseling for positives and negatives: Negatives told about prevention, positives told about coping, care and treatment alternatives
Opt-out approach
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HIV testing: Opt-in or opt-out? Opt-in approach Opt-out approach
– Minimal pre-test counseling – HIV test is a routine test, routine part of
care, not something unusual or scary – Everyone gets tested unless you specifically
state you do not want to be tested – Focus is on post-test counseling, and is
primarily for people who test positive – In contrast to VCT, negatives may be given
a pamphlet, or receive no information at all
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HIV testing: Opt-in or opt-out?
Concern that restricting testing to situations where full VCT services are available greatly reduces the number of people tested
Some are less concerned about possibility of testing without counseling due to wider availability of treatment, and decreasing stigma in many settings
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Benefits/impact of VCT Study in ANC clinic in Côte d’Ivoire found that
counseling was associated with discussion with partner about HIV risk reduction including condom use and male partner testing – Without counseling, negative test in female
partner may give male the impression that he doesn’t need to test
– Source: Desgrées-du-Loû A et al. Beneficial Effects of Offering Prenatal HIV Counselling and Testing on Developing a HIV Preventive Attitude among Couples. Abidjan, 2002–2005. AIDS Behav 2009; 13: 348-355.
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Benefits/impact of VCT
Other studies don’t find impact/ benefits with ‘routine’ VCT
Example: Matovu JKB et al. Voluntary HIV counseling and testing acceptance, sexual risk behavior and HIV incidence in Rakai, Uganda. AIDS 2005; 19(5): 503-511.
– Acceptance of VCT higher among those with fewer risk factors
– No effect on subsequent risk factors or HIV incidence
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Selection, training and supervision of counselors
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Selection, training and supervision of counselors
Program managers (like us) tend to spend time arguing about technical content of the counseling guidelines and algorithms
BUT: Real challenge is selection, training, supervision and motivation – Many counseling interventions found to
effective when implemented on small scale under controlled conditions
– Effectiveness lost when implemented at scale as part of routine programs
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Why selection, training, supervision and motivation matter
Measles immunization
Vaccine stimulates antibody production, even if health worker is bored or apathetic when giving the injection
Counseling
Counseling has limited effectiveness if health worker is bored or apathetic when giving the counseling
Meta-message contradicts the message
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Types of counselors: counseling only or multiple responsibilities
1. Provider with exclusive focus on counseling – Professional identity/title is counselor,
training is primarily about counseling 2. Multi-purpose provider conducts
counseling – Alongside other responsibilities in
clinical care, social work, community mobilization etc.
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Who can be counselors?
Health workers providing general services Health workers specialized as counselors Community health workers and other
community-based voluntary workers Peer educators
– Recovering addicts – Members of same occupational group
e.g. Commercial sex workers – People of same age & gender in general
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Selecting counselors Can be helpful if similar to client Does not require advanced degree Need to avoid people accustomed to, or
preferring, one-way provision of information – In interviewing candidates, helpful to
provide a scenario and see how the person responds to it
– “Suppose you are counseling a commercial sex worker who is HIV positive and continuing to work, and not insisting her clients use condoms…”
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Selecting counselors
Some programs select more counselors for training than they plan to hire, and only hire those who demonstrate proficiency in counseling by the end of the training – Strengths and weaknesses of this?
Experienced health workers sometimes make poor counselors, in spite of their experience, as they have developed ineffective patterns of communication
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Training of counselors Need well-defined counseling guidelines
and job aids prior to training Training should provide time for:
– Technical background on the health problem
– Understanding the negotiation process – Role-playing of different scenarios – Qualitative interviewers excellent
resource for role-playing, can play role of informants interviewed
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Supervision of counselors
Difficult to do well, need to find supervisors who themselves are good counselors – Some programs promote the best
counselors to serve as supervisors – Also qualitative interviewers from
formative research can be supervisors Role playing of counseling scenarios is
effective, requires taking the counselor away from the work for a while
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Supervision of counselors Supervision needs to be supportive Burnout a major issue, especially in VCT for HIV/
AIDS – Major factor is volume of people to be
counseled, counselors may be seeing 20-30 women per day, several of whom will be found to be positive
– Counselors may also be performing other demanding duties e.g. midwifery, nursing
Should provide regular opportunity for counselors to receive counseling
Allow/plan for support groups for counselors
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Counseling and the private domain
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Counseling and the private domain
Drawing on concepts from last class, one could think about counseling as: – Expression of recommendations
originating in the public domain, and negotiation around how they might be put into practice in the private domain
Personalized and confidential nature of counseling makes it more private, less public
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Counseling and the private domain
Additional steps taken to make counseling ‘more private’ or ‘domesticate’ counseling – Provision of counseling in the home – Counselor wears less formal clothing,
rather than health worker uniform – Office where counseling occurs
decorated to be more ‘domestic’ – Inclusion of other household members
in the counseling: spouse, senior household males and females
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Implementing counseling interventions at the household and community levels
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Implementing counseling interventions at the household and community levels
For maximum impact, we want to implement counseling outside of health facilities, bring counseling closer to the people and into the home – Promote new behaviors right where
they need to happen – Involve all household actors – Discuss topics that less powerful
household members cannot broach
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Implementing counseling interventions at the household and community levels
Challenges – Supervision – Motivation – Balance with responsibilities for
treatment
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Does provision of treatments mix with counseling?
If counselor (e.g. CHW or other community volunteer) has no drugs, may have low credibility: “this person only has words”
If counselor has drugs, counseling may be seen as responsibility of only secondary importance
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Motivation example: Project Accept
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Project Accept
Phase III randomized controlled research trial of a community-level behavioral intervention with HIV incidence as endpoint in South Africa, Tanzania, Thailand, and Zimbabwe
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Project Accept Compare two approaches to Volunteer Counseling
and Testing (VCT ) – Clinic-based VCT or individually-orientated
VCT (Standard VCT or SVCT) – Community based VCT (CBVCT)
• engaging the community through outreach • taking VCT to people via mobile caravans • providing post-test support
Motivation of volunteer counselors found to be major problem, focus of doctoral dissertation research of Anne Palaia at Tanzania site
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Motivation in Project Accept Tanzania - 1
Want additional training, beyond counseling, want role in treatment – “I beg {the project} to give us more
power different from what we were having for mobilization and to educate community members… I should be given further education so as to become a services provider to the community and to remove the problem”
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Motivation in Project Accept Tanzania - 2
Some want permanent working space, transport etc. like facility-based workers + more materials – “The materials are not enough for my work; I
don’t have transport, no pen for writing, or exercise books for writing, no office or the main place where I can be found.”
– “First they should sponsor us…. They should give us transport facilities like bicycles, some allowances maybe per month 100 shillings or 200 shillings for soap, you see. Also work tools like brochures, posters, they bring for us so that we can usher them out in the community.”
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Motivation in Project Accept Tanzania - 3
Some face scorn, derision from community – “It is also difficult, because you can
come across someone who does not understand you at all and he ends up telling you to take your silly condoms.... Others hurl direct insults to you, “Wait I will put it on then try it on you.” For sure you find this work hard when it comes to situations like that, because I am an old respected woman.”
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Formative research to develop counseling interventions
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What is formative research?
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Formative research to develop counseling interventions
Typically in three phases 1. Exploratory: Understand determinants of
the problem, barriers to accessing care, client needs and preferences etc.
2. Prepare draft algorithm/ decision tree, counseling protocol, visual aids, forms
3. Pre-testing of individual visual aids/print materials and of entire counseling protocol
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Counseling protocol example: GATHER Guide
http://www.infoforhealth.org/pr/j48/j48creds.shtml
Greet Greet clients warmly. Be polite, respectful and attentive
Ask Ask clients about themselves, reasons for coming, concerns, worries, etc.
Tell Tell clients about their choices to prevent pregnancy and HIV / STIs
Help Help clients choose the best way to prevent pregnancy and HIV / STIs
Encour-age
Encourage clients to develop their Healthy Life Plan
Remind Remind clients to come back
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Formative research to develop counseling interventions
First step should be to identify what already exists – Manuals/guidelines: Check websites of
UNAIDS, WHO, UNICEF, FHI, CCP, Jhpiego, JSI, MSH, various NGOs etc.
– MOH policies and guidelines – Visual aids – Reports and published articles
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Formative research to develop counseling interventions
Recruit and train qualitative interviewers
Conduct formative research & pre-testing
“Recycle” qualitative interviewers as trainers or supervisors
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Formative research to develop counseling interventions
Advantages of this approach: Offer interviewers a longer contract Interviewers apply findings/lessons of
formative phase in training and supervision Interviewers more effective in role-playing
Recruit and train qualitative interviewers
Conduct formative research & pre-testing
“Recycle” qualitative interviewers as trainers or supervisors
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Peer education interventions
Original slides developed by Amy Medley
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What is peer education? Various definitions:
– Training and supporting members of a given group to effect change among members of the same group
– Peers, matched demographically or by risk factor to the target population, deliver a health message through one-on-one interaction or small group discussion
Key part of both definitions: – Peers are members of the target group. – Assumption is that as members of target
group peers will be more trusted and have more access through everyday interactions than non-members.
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Peer education can be used to target different levels
Individual level: – Peer education aims to modify a
person’s knowledge and behaviors by using peers to deliver a health message
Group/societal level: – Peer education used to modify social
norms and stimulate collective action that leads to changes in programs and policies
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Peer education can take different forms: Structured (formal) format
Intervention delivered in highly structured settings such as a classroom or other venue
Meetings are set up between peers and target group expressly for the purpose of delivering health message
Often a large amount of supervision by non-peers
This approach often used with youth programs
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Peer education can take different forms: unstructured (informal) format
Peers deliver their health message during the course of normal conversation and interactions in everyday life
Supervision by non-peers often minimal Best for reaching hidden populations
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Why is peer education a useful strategy: 3 E’s (Milburn, 1995)
Economy – More cost-effective than other
interventions because uses volunteers or minimally paid peers to deliver information instead of expensive health workers
Empowerment – To both peer educators and target
group
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Why is peer education a useful strategy: 3 E’s (Milburn, 1995)
Efficacy – Peers are seen as credible messengers by
target group – They can pass on information easier than
health professionals because people identify with peers
– Utilizes already established means of sharing information and advice (i.e. existing social networks)
– Peer education can be used to educate populations that are hard to reach through conventional methods
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Cost-effectiveness of interventions to prevent HIV in US among MSM
(Pinkerton 2001) Intervention Per-client pro-
gram cost (US$) Cost per infection averted (US$)
Peer leader intervention
40 69,568
Counseling and testing
1844 184,400
Post-exposure prophylaxis
657 334,862
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Does peer education empower peer educators?
Case study from England (Strange, 2002) – 27 schools randomly assigned to receive peer-ed or
to be control – Year 12 students (age 16-17) were trained as peer
educators – Delivered a series of classroom-based peer led
discussions to Year 9 students (age 13-14 years) After the intervention, peer educators reported an
increase in their own: – Sexual knowledge – Ability to handle personal questions/talk about
sensitive issues – Confidence to speak to large groups
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Peer education not always positive for the peer educator
Sometimes, peer role models may not maintain desired health behavior
Case study—Injecting drug users in U.S. – Used former drug users as peer educators
within drug using communities – Some peer educators resumed own drug use
after involvement in program Paradox: IDUs are the best people for peer
educators because understand situation and are highly motivated but fear they will relapse
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Medley et al. 2009: Systemic review of 30 articles on peer
education in HIV/AIDS programs
Of the 30 studies: – 18 showed peer education was effective at
increasing HIV knowledge – 4 showed less needle/syringe sharing among
injection drug users – 19 studies measured condom use, overall
significant effect but no effect for youth – 7 studies measured STI incidence, 3 showed a
significant increase
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Selection of peer educators Who is a peer?
– How closely do they have to be matched to the target audience?
– Is it enough that peers are the same age or have the same risk profile?
How do you recruit peers? – Volunteers – Formative research – Nomination by target audience – Nomination by community groups/ village
government See findings on recruitment, p 187, Medley et al.
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Credibility of peer educators
“This community at least they can listen to a medical person but if you use a mentor they say this one was given money, he is money based. What kind of a man is he? He is a spoilt man but if this was done by a health person or a health worker I think they can pay attention to him.” (Male, HIV-infected, aged 42, study of peer education in Uganda)
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Training and supervision of peer educators
Too much supervision can cause resentment
Too little supervision can lead to: – Poor retention – Peer educators feeling abandoned/not
well supported – Peer educators not delivering intended
message.
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Incentives for peer educators
Should you provide material incentives to peer educators? – Money – Bicycles for transport – T-shirts/hats to make them feel part of
group What effect could this have on their
performance and credibility in the community?