thomas cook tour
TRANSCRIPT
Different Types of
Tourism
(Part II)
SOCIAL TOURISM
• In general, holiday market is a commercial
market...meaning…consumers have to pay full
price for their vacation.
• However, in a number of countries, tourism and
holiday-taking is also encompassed within the
realms of welfare policy.
• Meaning, holidays are subsidized by government or
voluntary sector agencies.
• Cheques-Vacances use to exchange with
tourism service.
• Social tourism holiday villages
SOCIAL TOURISM
• In recent year, social tourism also try to provide a
better service for groups in society who have been
ignored or discriminate against.
1) Disability consumers: mobility problems,
impaired sight or hearing difficulties.
2) Single-parent families: when there is a
stipulation of family meaning two adults and
children.
• Encouraging ‘ethic minority’ to participate in
tourism market.
EDUCATIONAL
TOURISM• Start from Greek & Roman elites travelled to
increase their understanding of the world.
• In recent decades, educational tourism represents
in form of….
1. Student Exchanges: people travel to other
countries to study and learn more about the
culture and language of other people.
2. Young People attending language classes in a
foreign country
3. Special Interest holidays: people’s main
motivation for taking trip is to learn something
new.
E.g. cookery classes, language classes
• This market is strong among ‘retired
people’=‘empty-nesters’
CULTURAL TOURISM
• Visits to heritage attractions, destinations,
and attendance at traditional festivals.
• A desire to sample national, regional or
local food and wine
• Sporting events
• Visiting farms or craft center
SCENIC TOURISM
• To view spectacular natural scenery
• Influence by the Romantic Movement in the Arts.
• Scenic tourism grew dramatically in the last
century in both Europe, particularly in the Alps,
and in USA.
• Mountains, water-related scenery, lake,
coastal scenery
HEDONISTIC
TOURISM
• Motivated by a desire for sensual pleasure
• The classic four ‘S’s’ of
• sea
• sand
• sun
• sex.
• Negative impact to both tourists and host
community.
• E.g. Pattaya, Thailand
ACTIVITY TOURISM
• Growing concerns such as health and fitness
• Using modes of transport to tour areas which
require effort on the part of the tourist, such as
walking, cycling and riding.
• Participating in land based sports such as golf
and tennis
• Taking part in water-based activities such as
diving and wind-surfing.
SPECIAL INTEREST
TOURISM
• A niche market acting like activity-
tourism, but differs in that it involves
little or no physical exertion
– Painting
– Gastronomy: cooking and enjoying
gourmet meals
– Music festival
SPECIAL INTEREST
TOURISM
• A niche market acting like activity-
tourism, but differs in that it involves
little or no physical exertion
– Painting
– Gastronomy: cooking and
enjoying gourmet meals
– Music festival
THE BACKPACKER
• Backpacker: tourists who use a rucksack or
backpack for their trip
• They tend to…
• Being independent rather than packaged
travel
• Desire to keep expenditure to a minimum
• Try to get off the beaten tourists track
• Extend the trip beyond the usual duration
of one or two weeks of a normal holiday.
• ‘Inter-railer’ : backpackers who travel across by
rail
• Most backpackers are usually students who have
long vacations
THE BACKPACKER
• Can be people taking a year out before begin their colleges or
after college graduation
• Popular among young people from developed countries, e.g. US,
UK, Netherlands, Germany, Australia, and Japan
• Backpacker is an early example of global tourist - - as they share
similar behavior (stay in the same accommodation and visit the
same attraction )regardess of their nationality - partly due to
backpackers share the same source of travel media, e.g. travel
guide suchas ‘ Lonely Planet’
• Future :
• Likely to grow more due to growing number of
students around the world
• However, Unlikely to become popular with other
groups because most people in employment have
limited paid holiday
• Could be another option for early retired people who
want to be more adventurous
EXCURSIONISTS AND
DAY-TRIPPER
• Excursionist is generally a domestic tourist and is
the core market for visitor attractions, many
seaside resorts and some rural areas
• Does not travel too far as they only have one day or
less available
• Involving with less planning for trip
• Car-based market
• Excursionist can also be in terms of international
• E.g. Malaysians shop in Singapore, Swiss
people shop in Milan
• Excursionists or day- trippers are also major
consumers of food and drink services so as
considerable use of leisure shopping facilities
THE SNOWBIRD
MARKET
• 2 characteristics of snowbird tourists
1) The trip are of long duration, from four
weeks to four months
2) They are normally taken by ‘retired people’
• The motivation of taking snowbird trip are…
• To escape the cold weather in their own
country
• To reduce their expenditure on heating at
home
• To improve their health that they may suffer
from cold
• To make new friends and have a less lonely
life
THE SHORT-BREAK
TOURISM
• Emerge because of ….
• the growth of the five-day week
with a full two-day weekend
• Increase of car ownership/ faster
aircraft
• E.g. romantic weekend for a couple
to Rome and Paris, shopping trip to
Hong Kong, Paris, VFR trips, health
spa breaks, special interest trips,
etc.,
ETHNIC MINORITY
TOURISTS
• They are ethnic communities staying within a particular
country
• May have been in the country for generations & often
maintain contact with their original country
• Have their own patterns of tourism and tourism
infrastructure
• In many developed countries, few people from this group
are regular purchasers for the mainstream tourism
Industry - - due to lack of disposable income
• Future:
• Growing in numbers of this group in various
countries & they are becoming more integrated
and gain greater economic power , therefore, we
shall see rise in numbers of them joining the
mainstream market in the near future