KEEPING THE MAGIC ALIVE! WORKSHOP 3

RELATIONSHIP STATUS

A QUICK QUIZ

AGENDA

REASONS HEALTH & WEALTH

DECISIONS

TECHNIQUES EXAMPLES

REASONS TO COMMUNICATE BENEFITS

BUSINESS ENGAGEMENT

BRAND ADVOCATES

MORE PRODUCTIVE

FUTURE PLANNING

LOOKING AT THE LONG TERM

THE SCIENCE BIT

SOURCE: ‘Switch’

Chip & Dan Heath

SOME TECHNIQUES

CASE STUDY: SAMSUNG

Campaign objective

Create a sense of common identity

CASE STUDY: TEVA

Campaign objective

Tell people a story

REWARD ENGAGER

Ideas for techniques

COMPELLING DESTINATION

COMMON IDENTITY

MOVE THE FINISH LINE

CELEBRATE PROGRESS

PRECISE, TARGETED

AND MUCH, MUCH MORE!

THINGS TO TAKE AWAY

Engage with reward Rational V Emotional

Right Techniques Reward Engager