thought leader andy cohen caring.com aging2.0 sf 22jan2013
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Thought Leader Presentation
Andy Cohen, Founder and CEOJanuary 22, 2013
How we got started
When I was caring for my mom during her losing battle with lung cancer in 2006, I didn’t know how to hire a nurse, how to navigate Medicare or how to buy a wheelchair.
PRIVATE AND CONFIDENTIAL
43 Million Americans Are Struggling with Caregiving
Source: AARP Study
$6 Million Series A
June 2007
$14 Million Series B
October 2009
Seasoned executive team and strong investors
PRIVATE AND CONFIDENTIAL
Created the #1 Family Caregiver Site
• Caregiver Category Leader: The largest Boomer caregiver audience on the web, currently reaching over 2.1 million UVs
• Content: 3,000+ original, professionally-written articles across all caregiving and eldercare topics, growing daily
• Experts: Robust expert Q&A platform, including 20,000+ expert and community answers to users’ caregiving questions
• Community: Largest, most active Alzheimer’s forums in US
• Local Directory: 100k listings of Assisted Living, Home Care, Hospice, Geriatric Care Managers
Built the #1 Senior Care Directory100,000 listings and reviews of housing & services for seniors
How consumers find Caring.com
Steady growth to 2 million monthly visitors
“I got more from this site than most people I dealt with. You
helped me through some
very rough times. Thanks!” -Fiona
“I’ve never seen this anywhere else. I plug in info about
symptoms, and Steps & Stages
explains in detail why this is
happening and what I can do about
it.”-Janet
“I found this site six months ago, and now couldn't live without
the advice and prayers of the
caregivers here! No one will judge you, because they are
experiencing the same things.”-Cherlann
“Everything I read here
convinces me of your compassion and empathy. I get the feeling that your site
really IS a mission to you.”
-Thomas
“I love your site! The emails are a great reminder, and the
expert answers clarify issues. Your site helps
me feel less alone and less
overwhelmed.” -Anne
What’s made Caring.com successful (so far)
• Recruiting great people and great investors– Find people who care about your mission and are
committed for the long haul– Always be recruiting
• Not being afraid to raise a lot of capital– Better to have a small piece of a large pie than no
dessert at all
• Moving fast – Agile approach and willingness to change
everything