Since people have ears shouldn’t brands have voices?

Martin Pazzani, President/CEO EliasArts

Our Clients: over 600 of the Fortune 1000

Our mission is to use the powers of Music and Sound

in unique and creative ways to build economic value

for our clients.

The higher the number of sensory memories attached,

the stronger the bonding between brand and consumer.

EXPLOSION OF

TOUCHPOINTS

Restaurants

Kiosks User Interfaces

Sound logos

Retail Spaces

Environments

Web- over- phone

global comm

Websites

Commercials

media

fragmentation

Sponsored Programming

Restaurants

Interactive Games

Kiosks User Interfaces

Sound logos

Retail Spaces

Environments

Trade Events

Web- over- phone

magazines

global comm

Conferences

Websites

Promo CDs

Commercials branded content

intensified competition

EXPLOSION OF

TOUCHPOINTS

Sponsored Programming

Training Programs Location

Based entertainment

Restaurants

Interactive Games

Kiosks User Interfaces

Sound logos

Retail Spaces

Environments

Trade Events

Web- over- phone

Local events

ringtones

Movies

magazines

global comm

Conferences

radio

Websites

Promo CDs

pod-casting

mobicasts

Interactive TV

Commercials

Radio

Cell Phones

Wireless Devices

branded content

pace and speed

EXPLOSION OF

TOUCHPOINTS

Sponsored Programming

Training Programs

Audio Magazines

Promotional CDs

PDAs

Call centers

Location Based

entertainment

Affinity programming

Restaurants

Interactive Games

Kiosks User Interfaces

Sound logos

Retail Spaces

Environments

Trade Events

Web- over- phone

Music on

Hold

Local events

ringtones

Movies

magazines

global comm

Consumer Products

Conferences

radio

Websites

Promo CDs

pod-casting

mobicasts

Interactive Billboards

web radio

Interactive TV

Commercials

Radio

Audio Navigation Systems

Cell Phones

chaos and clutter

EXPLOSION OF

TOUCHPOINTS

branded content

Wireless Devices

Music goes straight to the emotional hotspots

of the brain.

If your brand had a voice what would it sound like?

89% of Brands have Visual

Identity Guidelines.

Less than 20% have Audio

Identity Guidelines.

Source: Adrian C North and Ruth M Law, University of Leicester

People are 24% more likely

to purchase the product

in an ad with music that fits

rather than music that doesn’t.

evaluating the brand and audio assets

•  brand analysis •  competitive audio •  audio audit

deliverables

process

strategy" design" execution" optimization"discovery"

identifying opportunities for brand & audio identity •  audio strategy

•  themes/filters •  audio moodboard

creating audio expressions for brand

delivering audio solutions for diverse touchpoints

evolving keeping it fresh, relevant overtime

•  audio concepts •  experience paths •  validation

•  audio assets •  styleguide •  technical support

•  audio tracking •  audio refresh •  audio extensions

Elias Arts Brand Identity Process

Since people have ears shouldn’t brands have voices?