What does an Airport stand for?

Airport City

Runway

Work Place Public

Entity

An Airport stands for …

Target Groups

Marketing Strategies

Revenue Categories

An Airport is culminated by …

Revenues

Trust

The Returns are …

Brand

Cult

What does an Airport really stands for?

How to support an Airport in not getting lost in Social Media?

then Social Media is the Fuel.

Social Media Action Plan :

Identification of social media touchpoints (SMT) Relevance analysis of SMTs, SM channels and marketing strategy

Specification of SM implementation Implementation of SM action plan and technical tools

Controlling of SM activities Organisation structuring of SM workflows and staffing