Guiding Action Principles for Using Social Media in the

presented by Everett ReissDirector of Marketing and Communicationsapplied systems technology2640 US Highway 9WCornwall, NY 12518http://www.astusa.com

Phrase coined by Tim O’Reilly, http://tim.oreilly.com.

Movement away from static web pages to more dynamic and shareable content

User-generated content. Establishment of online communities

where ideas and content are exchanged between likeminded individuals.

Social Networking is a specific application of social media or the web 2.0.

Using social media to improve ability to recruit and place professional candidates, especially more specialized positions

Used Linkedin to recruit IT, engineering, defense, accounting

Begin talking asking yourself and your staff What do we want to accomplish through the

Web 2.o and with social media? Who are we trying to reach and where are

they?

Build this into their job descriptionMade time for researchPresentations making a case for

social mediaBuy-in and sponsorship from

management (e.g. VP of sales & marketing)

Held accountable to keep proving value of social media

Linkedin, Career Builder, Newspapers – that’s where CPS’ target audience are hanging out.

Weren’t getting many results from Facebook.

Plenty of free tools and information sources out there: Google Analytics Seminars Webinars Podcasts

Podcasts: 10 Golden Rules of Internet Marketing Marketing Over Coffee Sales Roundup Podcast

Blogs Copy Blogger – http://www.copyblogger.com Seth Godin – http://sethgodin.typepad.com

University San Francisco’s Masters Certificate in Internet Marketing – http://usanfranonline.com

Email: ev@astusa.comTwitter: http://twitter.com/everettreissLinkedin:

http://www.linkedin.com/in/everettreissMad Staffing Blog:

http://www.astusa.com/staffing-blog