three breakthroughs and two failures that have shaped buffer in the past six years
TRANSCRIPT
@buffer @leowid
Building Buffer:
3 Breakthroughs, 2 Failures - Our Biggest Lessons Yet
by @leowidCo-founder and COO at Buffer
@buffer @leowid
What’s Buffer?
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• Founded in 2010 by Joel Gascoigne in Birmingham• $12m in ARR • 60,000 paying customers, 4m registered• 80 team members spread across 20+ different countries • Our mission is to help give companies a voice on social
media: Social Media management and analytics at buffer.com
Quick stats
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5 Key Things That Have Shaped Buffer
Breakthroughs:
• Defaulting to transparency
• Embracing remote work
• Building a culture first company
Failures:
• Getting hacked
• Cash flow crisis and layoffs
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Defaulting to Transparency
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Help from Strangers
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Applicants
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Effortless Accountability
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Working Remotely
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Traveling the World
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Being with Family
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Tools We Use
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Building a Culture First Company
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Culture is like a disinfectant
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Culture makes you anti fragile
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Result: Our 10 values1. Choose positivity and happiness
2. Default to transparency
3. Have a focus on self improvement
4. Be a "no ego" doer
5. Listen first, then listen more
6. Have a bias towards clarity
7. Make time to reflect
8. Live smarter, not harder
9. Show gratitude
10. Do the right thing
buffer.com/transparency
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Getting Hacked in 2013
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Security
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Crisis Communication
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Cash Flow Crisis and Layoffs
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Learning to build a company, not a product
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Finding experienced leaders
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