“Marketing Strategy for High Tech Products”

Practical Application Exercise

Using Three ‘Circle Framework’ above for any IT brand of your choice, fill up the appropriate items in the table below:

Points of parity

Points of Differences for competitors

Points of Differences for HPCL

Unmet/Undiscovered Customer Needs

•• http://www.youtube.com/watch?v=6tTlbAzEHLQ

High quality Fuel/Diesel• http://www.youtube.com/watch?feature=endscreen&v=2RD0OZCyJCk&NR=1

ted• http://www.youtube.com/watch?v=dITb0RKqIg4

value• http://www.youtube.com/watch?v=oeo3G9nxyig

CpvTanishq

• http://www.youtube.com/watch?v=P76E6b7SQs8 Virgin

• http://www.youtube.com/watch?v=mb4gyT_mKOc Lava Mobile (Condoms)

• http://www.youtube.com/watch?v=UZ1w5bSDhU0 hero maestro ad ranbir kapoor

• http://www.youtube.com/watch?v=WNx2mtAOr8o Old Spice ad

• http://www.youtube.com/watch?v=4bvjQAp0q_8 coffee

• https://www.facebook.com/photo.php? v=634778903240616&set=vb.100001255378819&type=2&theater