three c's to maximizing websites - control the basics
DESCRIPTION
In this series, we will examine the pieces of your website that can be showcased to deliver the right information to your website visitors.TRANSCRIPT
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CONTROL THE BASICS
3 C’s to Maximizing Your Website
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Control the Basics
The first step to a successful website is to optimize everything you already have.
Just like working with a customer on your lot, your website needs to provide customers valuable information to help them throughout their research and buying process.
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Control the Basics
In this series, we will examine the pieces of your website that can be showcased to deliver the right information to your website visitors.
![Page 4: Three C's to Maximizing Websites - Control the Basics](https://reader033.vdocument.in/reader033/viewer/2022061220/54bbc0514a795958478b456c/html5/thumbnails/4.jpg)
1. BE CONFIDENT ABOUT YOUR CONTENT.
Provide accurate and easily navigable content for your visitors.
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Ensuring Your Content is Complete
Are your phone numbers for all departments accurate?
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Ensuring Your Content is Complete
Are your hours of operation correct?
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Ensuring Your Content is CompleteIs your inventory easy to navigate, and do you have pictures, video, and detailed information?
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Ensuring Your Content is CompleteDo you have a list of services or specials you provide?
Maximize your service opportunities by opting into all relevant campaigns. Make sure your offline and online promotions are consistent.
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Your dealership and your customers are always changing and evolving, and so should
your website.
2. BE SURE TO MAINTAIN YOUR SITE.
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Maintaining and Reviewing Site Elements
Review and refresh your content weekly to optimize your site's SEO value.
Who is responsible for updating your site?
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Maintaining and Reviewing Site Elements
Monitor your site metrics - traffic, page views, click-through rates, leads, where visitors come from - to gauge your ROI.
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Now that your content is accurate and you’re updating it regularly, build your audience.
3. BE ACTIVE IN PROMOTING YOUR SITE.
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Marketing Your Site to Maximize Your Dollar
Ensure that your URL is short and easy to remember.
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Marketing Your Site to Maximize Your Dollar
Tip: Save your site as an app on smartphones when customers come in for sales and service.