three decisions · three decisions 三 the big idea a collection of three fragrances that can...
TRANSCRIPT
THREE DECISIONS 三
THREE DECISIONS 三
... health and fitness from obesity made us lead to a
health and well being route of research..
- mind
- spiritual
- peaceful means of exercise : Yoga/ Pilates
... but also at the same time we realised the consumer
wants choice.
Macro trends
QUESTIONNAIREScent
Citrus
Woody
Leather
Spices
Florals
Type Of Florals
Rose
White Floral
Exotics
65%
10%
10%
10%
5%
25%
30%
45%
Would you be interested in purchasing a product that energized
and refreshed you as a perfume? (Yes 95%)
Do you think fragrance should be sold in set (60%)of day, night
and weekend perfumers rather than have to buy all individual(40%)?
From the following which is your favourite perfume scent?
Citrus(10%)/woody(10%)/leathers(5%)/spices(10%)/florals(65%).
What is your favourite floral smell? (Choose 1)
Rose(30%)/white floral- jasmine, gardenia, magnolia(45%)/exotics(25%)
THREE DECISIONS 三
THE BIG IDEAA collection of THREE FRAGRANCES that can follow the busy working woman
THROUGHOUT HER WEEK- ENABLING HER TO ESCAPE FROM HER EVERYDAY routine.
Influenced by Chinese well being, each scent will enhance your state of mind.
WHY?
Set of 3:
ALLURE- A SCENT BASED ON AN ENERGETIC STATE OF MIND
Alleviation- BASED ON A RELAXED STATE OF MIND
ARDOR- BASED ON YOUR CREATIVE STATE OF MIND
YOUR CHOICE, YOUR TIME, YOUR SCENT.
FOR YOUR STATE OF MIND-
WHENEVER YOU FEEL LIKE IT.
THREE DECISIONS 三
GRAPHICS OUTCOME
DAILY ROUTINE
THREE STAGES OF OUR PRODUCT
BUSY FEMALE
SMART
FORMAL
NEUTRAL COLOUR PALETTE
THREE DECISIONS 三CREATIVE CONCEPT
THREE DECISIONS 三
Advert visualisation- format
THREE DECISIONS 三