three digital trends for the new decade: (indonesia) by steve rubel
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Three Digital Trends for the New Decade:Building marketing strategies that are real-time, highly visible and data-driven.Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010TRANSCRIPT
Three Digital Trends for the New Decade:Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights March 2010
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Technologies Get All the Attention, Yet They’re Fleeting
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Trends, However, Develop More Slowly and Are Often Timeless
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Focus on the Trends, But Leverage the Technologies
SOCIAL MEDIA
PRESENTATION
MARKETING IN THE AGE OF STREAMS:THE REAL-TIME ENGAGEMENT IMPERATIVE
THE CHALLENGE: THE FIREHOSE
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PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
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SOCIAL MEDIA PATTERNS IN INDONESIA
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EXPERTS AND EMPLOYEES SHAPE OUR DECISIONS
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EMPLOYEE ENGAGEMENT IS A KEY TO SOCIAL SUCCESS
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I: ESTABLISH DIGITAL EMBASSIES AND EQUIP EMPLOYEES TO BECOME AMBASSADORS
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ESTABLISH DIGITAL EMBASSIES
II: EMBRACE MULTIPLICITY AND DIVERSITY
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EMBRACE MULTIPLICITY AND DIVERSITY
III: USE THE FORCE, DON’T FIGHT IT
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USE THE FORCE, DON’T FIGHT IT
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THE GOOGLIZATION OF MEDIA:BUILDING A DIGITALLY VISIBLE BUSINESS
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“IN 2009, MORE DATA WILL BE GENERATED BY INDIVIDUALS THAN IN THE ENTIRE HISTORY OF MANKIND THROUGH 2008.”
- ANDREAS WEIGEND, FORMER CHIEF SCIENTIST,
AMAZON.COM
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• Search engines have a global active reach of 86 percent of all users (Nielsen)
• Therefore, search engines are every business’ home page
• News and streams drive searches, searches drive news and streams
THE SEARCH ENGINE LANDSCAPE:BY THE NUMBERS
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“Business card as search result” by Jeff McNeil
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I - PAID SEARCH
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II – OWNED SEARCH
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III – EARNED SEARCH
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IV – SOCIAL SEARCH
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QUALITY CONTENT DRIVES DIGITAL VISIBILITY
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SOCIAL CONNECTIONS DRIVES DIGITAL VISIBILITY
SOCIAL MEDIA
PRESENTATION
THE DATA DECADE:DIY INSIGHTS AND SITUATIONAL AWARENESS
SOCIAL MEDIA
PRESENTATION
“THE GREAT INFLECTION IS THE MASS DIFFUSION OF LOW-COST, HIGH-POWERED INNOVATION TECHNOLOGIES — FROM HAND-HELD COMPUTERS TO WEB SITES THAT OFFER ANY IMAGINABLE SERVICE — PLUS CHEAP CONNECTIVITY. THEY ARE TRANSFORMING HOW BUSINESS IS DONE.”
- NYT COLUMNIST, THOMAS FRIEDMAN ON THE DO-IT-YOURSELF ECONOMY
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I: TAP INTO FREE TOOLS AND BECOME DATA JUNKIES
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II: LOOK FOR UN-MET NEEDS AND USE THE DATA TO PLAN PRODUCTS AND CAMPAIGNS
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II: MAP NETWORKS TO UNDERSTAND HOW TO USE THEM EFFICIENTLY AND EFFECTIVELY
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Three Digital Trends for the New Decade:Building marketing strategies that are real-time, highly visible and data-driven
Curated by Steve Rubel, SVP, Director of Insights March 2010