three events technology trends 1. event management software has

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Disruptive Technology Trendsfor Events

Corbin Ball, CSP, CMP

Corbin Ball Associates

© Corbin Ball Associates

Course Notes: corbinball.com/assets/trends-mpiottawa.pdfTwitter: @corbinball

T

Social media are transforming how events and venues are marketed, managed and experienced.

Two Disruptive Events Technology Trends:

1.

Econsultancy

• 90% online consumer trust recommendations from people they know.

• 14% trust advertising.

Experien, August, 2013

Social Media Growth

Social Media for Events, November 2014

What social channels to you use?

1.23 billion users

554 million registered users(271 million active monthly users)

1 billion monthly users

1 billion users259 million users2.1 million groups

70 million users

200 million users


2

680 million mobile Facebook users -- Facebook news release, Feb, 2013

Twitter: 75% Access From Mobile Devices Monthly -- TechCrunch Oct, 2013

Mobile Social Media

7

Instagram: 40.5 million users on smart phones – Forbes, March 2014

Interactivity required.

Mobile/Social Transformation

Mobile expected

Mobile/Social Transformation

Two Disruptive Events Technology Trends:

2. New mobile technology is transforming events, venues and society in general.

Cisco Visual Networking Index Forecast, Feb. 2013

In 2014:

More mobile devices than people!


3

*IDC Mobile Phone Tracker, Jan. 2014

1 billion smart phones shipped in 2013*.

2.5 billion in use by 2015!The average smartphone user…..

• Checks their phone 150 times per day.

• Spends 127 minutes/day using apps.

• Has 65 apps installed.

-- Nokia and T-Mobile USA

1.3 million apps

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“Swiss Army” Event Guides

ativsoftware.comcore-apps.comcrowdcompass.comdoubledutch.comgenie-connect.comquickmobile.comsherpa-solutions.com

• Agenda / program

• Alerts / messaging

• Analytics

• Appointments

• Area information

• Audience polling

• Brochures

• Conference program

• Conference video

Mobile Apps for Events and Exhibitions

• Exhibit guide

• Floor plans /mapping

• Lead exchange

• Meetings logistics

• Micropayments

• Networking

• Registration

• Session handouts

• Surveys

• Ticketing

Event app usage:

MPI Survey:85% of meeting planners are using or will soon use mobile event apps for their meetings.

October, 2014

(9% in 2011 – MPI Future Watch)


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Event app usage: “Swiss Army” Event Guides

ativsoftware.comcore-apps.comcrowdcompass.comdoubledutch.comgenie-connect.comquickmobile.comsherpa-solutions.com

• Agenda / program

• Alerts / messaging

• Appointments

• Area information

• Audience polling

• Brochures

• Conference program

• Conference video

Mobile Apps for Events and Exhibitions

• Exhibit guide

• Floor plans /mapping

• Lead exchange

• Meetings logistics

• Micropayments

• Networking

• Registration

• Session handouts

• Surveys

• Ticketing

Low Cost/Free (DIY) Apps:

bizzabo.comguidebookapp.comleebug.com

Registration Company Apps

• cvent.com• etouches.com• certain.com• ungerboeck.com

Analytics:

Onsite Meetings Past: The “black hole” of

event data management


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Analytics:

Onsite Meetings Today:Every touch is trackable!!

Decisive Asset Mgmt. October 2012

U.S. Technology Adoption Rates

Time from consumer availability to 10% penetration:

MIT Technology Today, May 2012Business Insider, Aug. 2013

• Large, high resolution screen • Light• Instant on• Intuitive• GPS capable• Thousands of free apps

• Destination and venue sales• Interactive event programs• Interactive tradeshow guides• Attendee onsite assistance• Kiosks• Attendee engagement/polling• Lead exchange• Paperless binders

Event Tablet Uses:


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Paperless Event Binders

3 steps:

A. PDF conversion

B. Cloud storage (optional)

C. PDF readers/annotators

Paperless Event Binders

cutepdf.com

dropbox.com

paperportnotes.com

goodiware.com/goodreader.html

gDOC:

Free 10-binder offer:

store.gdoc.com/voucher

Voucher code: CORBINBALL

Fully tablet enabled: $10 for each 10 binders

• PDF is the cross-platform document standard – great with tablets.

• Locks formatting.• Conversion is easy.

A. PDF Conversion Resources:

Corbin’s Favorites Filecorbinball.com/bookmarks

Corbin’s Article Databasecorbinball.com/art

Corbin’s TechTalk Newslettercorbinball.com/techtalk

Course notes:

corbinball.com/assets/trends-mpiottawa.pdf

©Corbin Ball Associates

Contact Info:Web: corbinball.com

Facebook: facebook.com/corbin.ball

LinkedIn: linkedin.com/in/corbinball

Twitter: twitter.com/corbinball

Google+: goo.gl/zvMn6

Pinterest: pinterest.com/corbinball

Course notes:corbinball.com/assets/trends-mpiottawa.pdf

Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5th time he has received this award.

Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225 USA

[email protected] [email protected]/corbin.balllinkedin.com/in/corbinballcorbinball.wordpress.com

three events technology trends 1. event management software has

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