three peaks lazer show - project (by nick koretsky)
DESCRIPTION
New tourism project for the Pyatigorsk city (Russia)TRANSCRIPT
PROJECT:«Three Peaks Laser Show»
Original idea by Nick Koretsky © 2007
Nick Koretsky © 2007 2
IntroModern tourism market provides broad opportunities for new businesses and projects. However, it is a highly competitive market and only original ideas can survive.
It is already clear that city of Pyatigorsk has already lost its former glory of a national spa resort. Now it is mostly considered as a regional bazaar with the goods of questionable quality.
This situation cannot be considered as a good ground for perspective development.
Nick Koretsky © 2007 3
Project goalTo overcome the economic slowdown and to revive the city a new project needed.
This product should:
Have original idea that would not be replicable in other place.
Be mass-visitor oriented (over 50K visitors per cycle).
Attract young customers
Be bright, emotionally strong, colorful and leaving long-lasting memories.
Nick Koretsky © 2007 4
Original IdeaCity of Pyatigorsk is situated in a valley that is formed by mountains:
“Mashuk”
“Beshtau”
“Jutsa”
Nick Koretsky © 2007 5
Geographically all three mountains form a triangle with city of Pyatigorsk in the center
Original Idea
BeshtauMashuk
Jutsa
Nick Koretsky © 2007 6
Original IdeaWhat if we:1) Position lasers on top of each mountain2) Connect the laser beams3) And do the laser show in the night sky over Pyatigorsk
Nick Koretsky © 2007 7
DesignWe can attract professional laser artists and performers
Nick Koretsky © 2007 8
DesignLaser projection over the night sky of the city will create a stunning show.
Combining laser shows with salutes will guarantee success
Nick Koretsky © 2007 9
Budgeting (expenses)Project budgeting:
- Laser show costs (outsourcing to event-contractor)- Salutes costs (outsourcing to event-contractor)- Short-term leasing of movable power-stations.- Transportation costs- PR and advertising - Salary for administrators, managers, etc.- Other follow up costs
Total (average expected) – ~ 10 000 000 Rubles ($300K)
Nick Koretsky © 2007 10
Budgeting (income)It is planned that all companies, businesses, hotels, restaurants involved in the “Three peaks laser show” festival will form a pool of event-companies and create a festival fund.
Each company will donate 10% of its income received during 3 days of festival.
Considering that city is capable to host around 30 000 tourists and each tourist will spend at least 10 000 rubles (~ $300) in 3 days of a festival (living, food, drinks, taxi, souvenirs etc.):
30 000 x $300 = $9,000,000 (total income of a city)Festival fund donations (10%) = $900K
Nick Koretsky © 2007 11
Budget balance
Total balance makes:
Expenses ~$300K
Income:
1) Total income of city businesses ~$8,000,000
2) Festival fund ~$900K
Nick Koretsky © 2007 12
PerspectivesIt should be mentioned that the upper limit of 30 000 tourists is a limitation imposed by weak hospitality sector of a city.
Should the festival become an annual event, it will attract private and federal investments into hospitality area. As a result, increased number of hotels, inns, restaurants will allow increased number of guests in the future.
There are no doubts that attracting 100 000 tourists annually is a practically achievable goal within 3-5 years time.
Considering this, we can suggest number of guests and potential city incomes:
1st year – 30 000 people $9,000,000
2nd year – 50 000 people $15,000,000
3rd year – 70 000 people $21,000,000
5th year – 100 000 people $30,000,000
Nick Koretsky © 2007 13
Show variationsUnmanned Aerial Vehicles (UAV) are already in use for quite a time
Application of UAVs in the night sky can considerably contribute to the show.
For example, one could equip it with color lights, low-wattage lazers, remotely operated fireworks, make them operate in a team under computerized program. For example make them “dance” some figures in the sky, etc.
Nick Koretsky © 2007 14
UAVs show
There are UAVs that fly like a helicopter
These machines can execute high-precision positioning in the sky and it opens new opportunities.
If we take a dozen of such machines (or more) and make them “dance” under computerized control it will allow complicated manoeuvres. They will be able to make a three-dimensional colored flying figures in the night sky like «spiral», «snake», «double, colored DNA spiral», «round dance», etc
Nick Koretsky © 2007 15
To make sure that all doubts removed I confirm that each element mentioned in this presentation (laser and projector shows, fireworks, UAVs, etc.) are existing commercial products easily available once there is a need.
The only thing that is required to launch this project is a good will of the city administration.
Should there be an interest, I will be happy to help.
Sincerely
Nick [email protected]: nikes1971