Three Sheets – Social Media Success Story

In Less Than 6 Months• 25,587 Facebook Fans• 5,288 Twitter Followers

After our 1st Twitter Trivia Contest our fans DOUBLED in 1 day!

We not only have fans but fans who engage with the brand!

• Our Twitter contest garnered over 100 @replies in minutes

• Our Facebook challenges produced over 350 photo submissions in 2 days

Social Media Success – Three Sheets

Unsubscribe Rate - Minimal

Due to targeted messaging & careful use of updates, the unsubscribe rate has been extremely low in comparison to other brands.

(Unsubscribe rate less than 5% compared to others averaging 20%+)

Using Social Media to Promote Website

When announced we had approximately 30,000 fans.

After announced we received 15,000 entries which required effort on the part of the user giving personal information on FLN.com

That’s engagement of 50%

20,000 Visits to FLN.com

Smart Advertising on Minimal Budget

5 Weeks (Friday-Monday’s) of Facebook Ad buys at just $1,000 per week.

Facebook offers granular marketing opportunities which we took advantage of.

Targeting on this campaign also included:People living in the United StatesAge 21 and olderPeople not already connected to the Fan Page

Ex. Hawaii Episode – Targeted Facebook users who listed “cocktail” keywords in their interests to become fans of Three Sheets while promoting Tune-In Monday

Results of Facebook Advertising

Average 17% lift per week in Fan Base

With Each week we saw increases in:• Click-Through Rate• Action Rates

Decreases in:• Average cost-per-click• Cost per Acquisition

Solid results with a budget of less than

$5K!!!

Twitter Philosophy – Pleepleus• Purpose: Interact with previous fan base & recruit new fans

• Tone: Cocky, Snarky, Cutzy, Innocent, Funny, Sarcasm, Drinker, Social

• Topics: Drinks, Travel, Responding to Followers @ replies

• Interaction: Encourage interaction with fans using Photos, Video, Contests & General Conversation

It’s not simply about followers but followers who engage with you:

Important Takeaways

• Don’t use social media simply to promote tune-in• Use a tone of an actual person not a corporation• Don’t overwhelm audience with too many messages• Encourage audience to engage via contests &

feedback• Test various messaging & days/times• Leverage the level of granularity that Facebook offers

for advertisers• Talk to enthusiastic fan base across various

platforms