three ways to keep your events community engaged
TRANSCRIPT
![Page 1: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/1.jpg)
3 Ways to Keep Your Events Community Engaged
Laura Lopez, Social TablesBrian Pesin, Event Farm
![Page 2: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/2.jpg)
● Participate online: tweet us at @eventfarm or @socialtables or using the hashtag #eventscommunity.
● Steal everything!
● Participate (or don’t).
● Leave at any time.
Audience - Presenter Agreement
![Page 3: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/3.jpg)
Event communities aren’t built overnight; it takes time to engage your audience – a critical component of developing true relationships with them.
● Face to face isn’t going away.
● Events are all about experiences. How can your community support that?
● Engaging with your community has never been easier.
Why are we doing this webinar?
![Page 4: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/4.jpg)
By the end of today’s webinar, you’ll learn…
● How to get to know your events community
● How you can leverage content as a means of engaging your event community
● Ways to engage your community before, during, and after your event
Learning Objectives
![Page 5: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/5.jpg)
About Me
I love events! I love community!I love tech!
![Page 6: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/6.jpg)
Write down 3 groups of people
who make up your events
community.
Activity!
![Page 7: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/7.jpg)
Who makes up your events community?
● Attendees: past, present, and future
● Sponsors
● Brand admirers
● Everyone that makes an event happen: caterers, planners,
venue/ property, audio visual technicians, and more!
Getting to know your events community
![Page 8: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/8.jpg)
What kind of events do they attend?
Consider this: meet-ups of your local PCMA, NACE, or ISES
chapters, check out the event hashtag
How do they decide the kinds of events they attend?
Consider this: topics of interest, speakers, programming
(networking opportunities, educational opportunities)
Getting to know your events community
![Page 9: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/9.jpg)
Attend the events your community goes to.
![Page 10: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/10.jpg)
So, what exactly is content?
Content is the information or experiences directed towards
an audience.
Content can be delivered through different mediums, like TV,
video, print, social media, or live events.*
How can content build community?
![Page 11: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/11.jpg)
But wait… that sounds like building an events community!
![Page 12: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/12.jpg)
Write down 2 kinds of content
use you use currently to
connect to your community.
Activity!
![Page 13: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/13.jpg)
What kind of content should I use?
● Social media
● Blog posts
● Video
● Live events
● Snail mail?
How can content build community?
![Page 14: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/14.jpg)
Before your event:
Use the event hashtag
Pre-event surveys: what do your attendees find most valuable?
- Speakers? (Feature them in your communications)
- Networking events? (What opportunities will there be at the event?)
Hardcopy invite
How can content build community?
![Page 15: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/15.jpg)
During your event:
Live social media walls
Engage, engage, engage!
Video testimonials filmed at the event
Photobooth + event yearbook = networking in disguise
How can content build community?
![Page 16: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/16.jpg)
After your event:
Thank you for attending emails
Post- event slide decks, info for next year’s event ;)
Leverage your influencers and blog
Videos
How can content build community?
![Page 17: Three Ways to Keep Your Events Community Engaged](https://reader031.vdocument.in/reader031/viewer/2022030206/58ab7ef31a28ab3e738b4deb/html5/thumbnails/17.jpg)
1. Learn about your events community by being a part of it.
2. Content comes in many forms: use the medium that resonates
best with your community.
3. Use content as a medium to celebrate your community members,
before, during, and after an event.
4. Never stop building your community!
4 Key Takeaways