three years four portals two languages...news dailies news television magazines books radio wedding...
TRANSCRIPT
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THREE YEARS
FOUR PORTALS
TWO LANGUAGES
THIS IS THE STORY OF…
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ABP Group has evolved into a media conglomerate that has three news
dailies, five 24-hour national TV news channels, four digital news site, one
radio channel, eleven premium magazines, one leading book publishing
business and the most popular regional wedding portal.
NEWS DAILIES
NEWS TELEVISION
MAGAZINES
BOOKS RADIO WEDDING PORTAL
NEWS WEBSITES
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34%
INTERNET PENETRATION
+2pp from 2016
19%
SOCIAL MEDIA PENETRATION
+2pp from 2016
AVG. DAILY TIME SPENT ON INTERNET AVG. TIME SPENT ON SOCIAL MEDIA
2.5Hrs7.5Hrs
Internet and Social Media are on an all-time high
Source: 1. Global Digital Report 2018 by WeAreSocial.com
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Millennials Dominate Internet Use
Source: Inc42.com/buzz/users-growth-india; Global Digital Report 2018 by WeAreSocial.com; BCG Report: Decoding Digital Consumers in India
80% USAGE ON MOBILE
INDIAN DEMOGRAPHIC SPLIT
SHOWS 60% YOUNG USERS
PRIMARY ONLINE ACTIVITY
SEEING: Reading
news, watching videos,
listening to music
SELECTING: Buying a
house, booking a
restaurant etc.
SEARCHING:
Researching topics of
interest online
SOCIALIZING:
Messaging, Email,
Social Media
SHOPPING:
Via Ecommerce
STUDYING: Study
materials, Online
Courses
SELLING: Goods and
Services for personal
or professional reasons
SAVING: Managing
finances through online
banking, trading etc.
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ABP Digital gives the opportunity of
STAYING AHEAD THROUGH BITS AND BYTES with an array of 4 news websites.
BENGALI ASSETS ENGLISH ASSETS
Proliferation of digital media is led by millennials and young
professionals. It is important for digital spends to be targeted
towards these cohorts via relevant digital media.
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IMPORTANCE OF BENGALI ASSETS IN 2018
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Bengali Diaspora
6th MOST SPOKEN LANGUAGE
IN THE WORLD
MORE THAN
SPANISH AND
GERMAN
TOGETHER
BENGALI POPULATION IS PRESENT MOSTLY IN
WEST BENGAL & BANGLADESH, BUT LARGE NUMBERS
IN USA, CANADA, BRITAIN & MIDDLE EAST
Source: World Economic Forum, Ethnologue
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Regional Languages Are On Growth Path in India
Source: A Study by KPMG India and Google, 2017
REGIONAL LANGUAGE USERS
GROWING AT 18% CAGR VS
ENGLISH AT 3% CAGR
REGIONAL CONTENT
CONSIDERED MORE RELIABLE
BY USERS
90% USERS LIKELY TO BE
REGIONAL LANGUAGE
USERS BY 2021
18%
CAGR
68%
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Prominence of Bengali language on the internet
Source: A Study by KPMG India and Google, 2017
BENGALI TO HAVE 4TH HIGHEST
ADOPTION PROPENSITY BY 2021
WITH 42MM USER BASE IN INDIA
60% BENGALIS HAVE STATED
CONCERN ON LIMITED
CONTENT AVAILABILITY
GROWTH IN USERS
CONSUMING BENGALI
DIGITAL NEWS BY 2021
2.6x
BENGALI IS SECOND MOST SPOKEN
LANGUAGE IN INDIA AFTER HINDI
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For Over A Hundred Years, No One Knows
Bengal And Bengalis Better Than
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ABP Group Is the Market Leader In Bengal
ABP MARKET SHARE ON
PAGE VIEWS: 47% (96Ml)
ABP MARKET SHARE ON
UNIQUE VIEWS: 35% (3.35Ml)
Source: Comscore, June 2018. All figures in Ml
20%
16%
7%
7%
47%
5%
23%
19%
12%
7%
35%
4%
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LEADING BENGALI NEWS WEBSITES
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LEADING BENGALI NEWS WEBSITES
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ABP is the No. 1 Bengali news website in India
AVG. MONTHLY USERS
AVG. MONTHLY PV
AVG. NEW USERS
DESKTOP DATA
Data Source : GA - Jan - June 2018
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ABP is the No. 1 Bengali news website in India
AVG. MONTHLY USERS
AVG. MONTHLY PV
AVG. NEW USERS
Data Source GA - Jan - June 2018
MOBILE DATA
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ABP is an integral part of Bengali readers across the world
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Top 20 countries: Anandabazar.com readers Diaspora
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Brand loyalists, Global Bengali
90% USERS ARE YOUNG, AFFLUENT AND
DECISION MAKERS
68% ARE FROM 24-54 YRS.
THEY HAVE GROWN UP WITH
ABP NEWS PAPER
18-24 YRS 24-34 YRS 35-54 YRS
22% 47% 21%
Data Source GA - Jan - June 2018
ABP REPRESENTS
GLOBAL BENGALI
36% REST OF
INDIA AND
WORLD
64%
WEST
BENGAL
HIGH BRAND
STICKINESS
30%RETURNING
USERS
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EXCLUSIVE DIGITAL NEWSROOM
HEADED BY VETERAN JOURNALIST
ANJAN BANDYOPADHYAY
ABP IS KNOWN
TO BE
FEARLESS TRUSTWORTHY
CREDIBLE THOUGHT
LEADER
Editorial strength differentiates us from competition
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Celebrity Columnists
Sugata Basu Sourav Ganguly
Subhoranjan Dasgupta Jawhar SircarSirshendu
Mukhopadhyay
Boris Becker
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Covering a wide gamut of topics
INDIA’S FOREIGN POLICY Bilateral relations with regional
countries & world powers
THE PAPPARAZZIMovie Reviews, Gossip and the
latest in showbiz and celeb life
COMMUNITY BASED STORIESTo create mass awareness on topics that
matter to society
SOCIAL CAMPAIGNSTo create awareness with an
attempt to better the world
DETAILED SPORTS COVERAGEInternational, National, Regional
tournaments & personalities
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Users love is reflected in high engagement metrics
Data Source GA - Jan - June 2018
30%5.8
AVERAGE PPS AVERAGE
RETURNING USERS
4
AVERAGE
MONTHLY SESSION
PER USER
Desktop
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Data Source GA - Jan - June 2018
30%3.1
AVERAGE PPS AVERAGE
RETURNING USERS
3.9
AVERAGE
MONTHLY SPU
Users love is reflected in high engagement metrics
Mobile
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With decades of journalism legacy and a consumer base that has
grown up with Anandabazar print, Anandabazar.com is the most
effective medium to reach a wide Bengali users around the world.
1st prize Winner
Best Brand Awareness Campaign 2017
for Anandautsav 2017
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LEADING BENGALI NEWS WEBSITES
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Consistently Demonstrating Positive Results
AVG. MONTHLY USERS
AVG. MONTHLY PV
AVG. NEW USERS
DESKTOP STATS
Data Source GA - Jan - June 2018
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AVG. MONTHLY USERS
AVG. MONTHLY PV
AVG. NEW USERS
Data Source GA - Jan - June 2018
MOBILE STATS
Consistently Demonstrating Positive Results
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73% CONSUMERS ARE YOUNG,
AFFLUENT AND DECISION MAKERS
Data Source GA - Jan - June 2018
18-24 YRS 24-34 YRS
22% 47%
HIGH DOMINANCE IN KOLKATA
41% KOLKATA
59%
REST OF
INDIA AND
WORLD
HEALTHY MALE FEMALE
USER MIX
64%
MALE
36%
FEMALE
HIGH BRAND STICKINESS
30%RETURNING
USERS
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Ebela.in
HEADED BY THE ENERGETIC
AYANJIT SEN
EBELA.IN FOCUSES ON STATE, SPORTS,
LIFESTYLE & ENTERTAINMENT
SERVES NEWS
WITH A TWIST
OFF- BEAT
TOPICS
VIRAL NEWS
EBELA.IN STANDS OUT FOR
VIDEO STRATEGY
FB LIVE
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Focus On Off-beat And Viral News On Any Topic
STATE NEWSPolitics, Crime, Society and
Governance
LIFESTYLE STORIESFashion, Food, Travel
And latest Trends
COVERAGE OF POPULAR
SPORTS On and Off the Field
THE PAPPARAZZIGossip, exclusive interview and the latest buzz from
showbiz and celeb life from Bengali TV and film
fraternity
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Users love is reflected in high engagement metrics
Data Source GA - Jan - June 2018
5.6
AVERAGE PPS
4
AVERAGE
MONTHLY SESSION
PER USER
Desktop
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Data Source GA - Jan - June 2018
4.3
AVERAGE PPS
3.9
AVERAGE
MONTHLY SPU
Users love is reflected in high engagement metrics
Mobile
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Ebela.in is the most promising young Bengali website. Its is a sure shot
platform to reach millennial Bengalis in Kolkata and rest of Bengal.
Honorable Mention
Best idea to grow Digital Readership or
Engagement 2017
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Telegraph is one of the most promising revamped English website of
Anandabazar Group.
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Reach
3 Million +
PV’s
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DIGITAL OFFERINGS
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Display Ads – Normal Banners
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Intromercial/Site Take-over – Impact Innovations
CUSTOM INNOVATION INTROMERCIAL INNOVATION
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SEXUAL AWARENESS MICROSITE–
MANKIND MANFORCE
NUTRITION SPECIAL PAGE –
GSK HORLICKS
DENGUE AWARENESS SPECIAL
MICROSIT, GODREJ BLACK HIT
Special Campaigns – Branded Content
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Sponsorships – Specials
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Native Campaigns
NATIVE AD PLACEMENT ON
HOME PAGE
NATIVE ARTICLE PAGE
BRANDED FACEBOOK POST
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Contextual Campaigns
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Editorial Specials – Mobile View
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IPL 2018 WOMEN’S DAYBUDGET 2018
Editorial Specials – Desktop View
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OUR CLIENT LIST SPEAKS FOR US
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