Task 3

Using a variety of sources, carry out a market analysis of

the thriller genre for the year 2011 and present your findings

as a slideshare. I will find out:

• How many thriller films were released in this period

• How profitable the genre is

• Which films were most successful (and why)

• What are the characteristics of the audience for this

genre

How many thrillers were released in 2011?

There were 179 thriller films released in 2011 according to

Movieweb.com

How profitable is the Thriller genre?

I found this chat from the following website:

http://iknow.io/explore/movies-1/navigator

As you can see from the chart on the last slide on

average a Thriller film makes £53.848.079.09. This is a

huge amount of money for releasing a film. However,

you can also see that this is no where near the genre

that makes the most money. In fact, the Thriller genre

is fifth on the list of what genre generates the most

money.

Which films were most successful (and why)?

Mission Impossible - Ghost Protocol (2011)

This was successful because a lot of money was spent on

advertising the film. Also this was the second Mission

Impossible film and the first one was a huge success so

people wanted to watch the second. Lastly there were

some big actors in it such as Tom Cruise. Which obviously

helped the image of the film whilst it was being advertised.

The Girl With The Dragon Tattoo (2011)

Directed by David Fincher and starring Daniel Craig

and Rooney Mara, the film is based on the first novel

in a trilogy, which altogether have sold 50 million

copies in 46 countries and become a worldwide

phenomenon. One of the reasons for its success in

my opinion is the fact it reached 46 different

countries! This is a huge achievement for a film.

Obviously the more countries the film is in, the more

people will see it, the more they will make from it.Stats from movieweb.com

A thriller is a book or film which is designed to keep

the reader or viewer on edge with suspenseful and

sensational action. Therefore the audience are

usually aged 15+. This is because they usually have

age restrictions due to possible violence.

Social Class C1-D. I have produced these

characteristics myself. I used my own knowledge

thinking about our audience feedback and also

who most thriller films are aimed at. For example

there are not many thriller films with less than the

age of 15 as the guideline.

Characteristics of a viewer

In conclusion thriller films are aimed at 16+ year olds

because of their age restrictions. They need to involve

some action and violence which I will try to put into my

opening sequence after looking at this research.