thriving in the age of creative commoditization
TRANSCRIPT
Thriving In The Age ofCreative CommoditizationDean Logan | 03.16.16 #ThriveSXSW
There’s an alarmingshift happening tothe design industry
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this…@Deano1739 #ThriveSXSW
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It’s coming fromevery direction
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But, it’s not evil
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Clients can’t seethe difference
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“We need some dogs.”
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This hashappened before
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So, what’s the way out?
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First, let’s start with language
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Logo Design
Web Design
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WEB DESIGN!
WE NOW OFFER
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Rethink ourdesign criteria
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Don’tdesign this…
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Design this
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Create for today’smarketing landscape
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“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
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“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
@Deano1739 #ThriveSXSW
“Develop a branding element/logo to communicate the danger posed to a specific group of people who are at risk for a condition known as Iron Overload. It is caused when an individual has had more than 10 blood transfusions in their lifetime.”
Creative Brief
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Did you know that 10 or more blood
transfusions can put you at risk for IO
(iron overload)? If you’ve had 10 or more
during your lifetime, ask your doctor
about IO and how to test for it.
transfus ns?betransfusionsmart.com
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Specialize
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Don’t be this…
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Be this
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Sellholistically
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Don’t market this…
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Market this
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See newdirections
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§ Brand asset management/taxonomy
§ Cloud storage management
§ Module-structured assets
§ And of course…
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