through many generations - pg.com · pdf filewe're not done yet, ... procter & gamble...

Therethrough many

Generations:

P&G’s Journeywith the African-AmericanCommunity

325508_CommReport(jmcc).qxd 1/26/05 3:34 PM

Dear Partner:

Since 2000, I have had the pleasure of leading Procter & Gamble,its brands, and its programs into the 21st Century. I want you toknow that 2004 marks one of the best years in P&G history - notjust in sales, but also in the depth and breadth of our communityprogramming and charitable giving. While we are focused oncontinuing this growth, we also want to acknowledge and thankour partners in the local communities for their support…partners like you.

P&G's continued success as one of the strongest consumerproducts companies in the world is due largely to the long-termcommitment we share with our loyal consumers in the African-American community. By being a consistent and reliable partner,P&G has tried to earn your loyalty by continually providinginnovative products and relevant programs that help improvelives while improving life.

Our commitment with the African-American community is morethan a century old and transcends all areas of our business. We'reproud of the work we do to help African-Americans gain accessto more educational opportunities and economic success. Wewant to encourage wellness, so that the current generation willbe here for the next to help preserve our collective heritage.

From our headquarters in Cincinnati to your neighborhood,here's to another 100 years of partnership between P&G and theAfrican-American community.

Sincerely,

A.G. LafleyChairman and Chief Executive OfficerProcter & Gamble

Dear Friend:

In recent years, I have witnessed other companies devote moreand more resources to reach African-Americans. I am proud ofProcter & Gamble for not following others to this newfoundfocus on diversity, but instead for having been a leader fordecades in this area. From my days in the local manufacturingplants to my time in the corporate headquarters, I’ve seen P&Gbe a consistent partner to the African-American community. This commitment to do the right thing was not developedovernight, but is a tradition that started with the company'sfounders in 1905.

Through original programs, generous giving, communitypartnerships, research and development, and diversity training,P&G has proven that a corporation's first responsibility is at itsconsumers, communities, and employees. I'm proud to be P&G,and I hope you think of this collection of accomplishments andmilestones as not just our history, but yours as well.

We're not done yet, and we hope that you will continue to standshoulder-to-shoulder with P&G and its partners as we work tocontinue to improve lives. As A.G. Lafley has said, “P&G still hasroom to keep growing.” We look forward to your continuedsupport as Procter & Gamble and the African-Americancommunity strives to reach new heights.

Best wishes,

Berrece AndrewsAssociate Director African-American External RelationsProcter & Gamble


Dear Partner:

Since 2000, I have had the pleasure of leading Procter & Gamble,its brands, and its programs into the 21st Century. I want you toknow that 2004 marks one of the best years in P&G history - notjust in sales, but also in the depth and breadth of our communityprogramming and charitable giving. While we are focused oncontinuing this growth, we also want to acknowledge and thankour partners in the local communities for their support…partners like you.

P&G's continued success as one of the strongest consumerproducts companies in the world is due largely to the long-termcommitment we share with our loyal consumers in the African-American community. By being a consistent and reliable partner,P&G has tried to earn your loyalty by continually providinginnovative products and relevant programs that help improvelives while improving life.

Our commitment with the African-American community is morethan a century old and transcends all areas of our business. We'reproud of the work we do to help African-Americans gain accessto more educational opportunities and economic success. Wewant to encourage wellness, so that the current generation willbe here for the next to help preserve our collective heritage.

From our headquarters in Cincinnati to your neighborhood,here's to another 100 years of partnership between P&G and theAfrican-American community.

Sincerely,

A.G. LafleyChairman and Chief Executive OfficerProcter & Gamble

Dear Friend:

In recent years, I have witnessed other companies devote moreand more resources to reach African-Americans. I am proud ofProcter & Gamble for not following others to this newfoundfocus on diversity, but instead for having been a leader fordecades in this area. From my days in the local manufacturingplants to my time in the corporate headquarters, I’ve seen P&Gbe a consistent partner to the African-American community. This commitment to do the right thing was not developedovernight, but is a tradition that started with the company'sfounders in 1905.

Through original programs, generous giving, communitypartnerships, research and development, and diversity training,P&G has proven that a corporation's first responsibility is at itsconsumers, communities, and employees. I'm proud to be P&G,and I hope you think of this collection of accomplishments andmilestones as not just our history, but yours as well.

We're not done yet, and we hope that you will continue to standshoulder-to-shoulder with P&G and its partners as we work tocontinue to improve lives. As A.G. Lafley has said, “P&G still hasroom to keep growing.” We look forward to your continuedsupport as Procter & Gamble and the African-Americancommunity strives to reach new heights.

Best wishes,

Berrece AndrewsAssociate Director African-American External RelationsProcter & Gamble

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“UNCF APPLAUDSP&G FOR ITS EFFORTS

TO CONSISTENTLY SUPPORT PROGRAMS

THAT ADVANCEAFRICAN-AMERICAN

LEARNING FROM PRE-SCHOOL TO

COLLEGE ANDBEYOND.”

- Dr. Michael Lomax,president & CEO,

United Negro College Fund

education...Fulfilling Aspirations through thePower of Learning

1905 James N. Gamble helps Mary McLeod-Bethune establish Bethune-Cookman

College for African-American women. Thisbegins a company tradition of supportingHistorically Black Colleges and Universities

that continues today.

1949 Annual giving to the UnitedNegro College Fund (UNCF)

begins, which totals more than$10 million to date. P&G currently

gives UNCF more than $1 millionannually to provide scholarships

and host local events, such asAtlanta’s Mayor’s Masked Ball and

Chicago’s Ebony Fashion Fair.

1964

2003

2005

Always® | Bounty® | Cascade® | Charmin® | Clairol® | Cover Girl® | Crest® | Dawn®

Procter & Gamble makes hundreds of personal and home

products that help improve life, such as …

There is no perfect age at which to learn. When youstretch your mind and challenge your limitations, youopen the door to possibility and create a pathway toachieving your goals.

At P&G, we value the power of knowledge and theimportance of self-improvement. It’s a tradition thatstarted with our founder—when Mary McLeod-Bethune called upon James N. Gamble, a member ofthe P&G founding family, to help make her dream of acollege for African-American women a reality. Heanswered the call and Florida’s Bethune-CookmanCollege was born. Gamble felt it essential to supportprograms that furthered education and createdincreased opportunities for African-American youth.More than a century later, Procter & Gamble isdetermined to preserve this ideal.

Having contributed millions of dollars to the UnitedNegro College Fund and nurturing countless youngblack professionals—as engineering and technologyinterns in P&G research and development laboratories;as INROADS collegians mentored by corporateexecutives and plant employees; and as new hiresbeing challenged and trained to succeed—P&Gstrongly supports education.

Beyond scholarships and internships, P&G also reachesout to primary and secondary schools in the UnitedStates with programs that expose African-Americanyouth and high-risk kids to life skills andencouragement to stay in school. Like a rising tide, thisfostering of promising talent will continue to help liftnot just families, but whole communities.

P&G pledges $2 million toTuskegee University’s

Legacy Campaign for the constructionof a new Business and Information

Science Center. Continuing a quarter-of-a-century partnership,

Tuskegee consistently suppliestechnology talent to P&G for both its

employee and intern base.

P&G launches educationalprograms in elementary and

secondary schools. Currently reachingmore than 6 million students annually,P&G School Programs focus on puberty

education, good oral care, and nutritionfor fifth grade, first grade, and fourth

grade respectively.

P&G extends its partnership withBlack Entertainment Television to

host the annual P&G BET College Tour – visitingHistorically Black Colleges and Universities andoffering educational information and product

samples to African-American college students asthey prepare for professional life.


Give a man a fish and he’ll eat today, but teach a manto fish and he’ll eat forever. At P&G, providingopportunities that lead to personal success is thecornerstone of our commitment to strengthen theAfrican-American community. From our MinoritySupplier Diversity Program that spends more than $1 billion annually with minority- and women-ownedbusinesses to sponsoring Black Expos and the Women’sEmpowerment Conference, we connect African-Americans with job opportunities and job training. It’s tradition.

For more than 100 years, P&G has empowered African-Americans by recruiting heavily from Historically BlackColleges & Universities and maintaining a nationalnetwork of partnerships with educational institutions,business organizations, and community groups—likethe Congressional Black Caucus, NAACP, and NationalUrban League.

We instituted employee diversity programs before the1964 Civil Rights Act mandated them. At P&G, wepromote people from within to fulfill management andboard positions. We consciously choose to grow andnurture today’s new hires into tomorrow’s leaders.

Encouraging others to do the right thing is a hollowgesture if your own actions don’t reinforce it. P&G hashelped nurture entrepreneurs into community leadersand strengthened small businesses.

“P&G UNDERSTANDSTHAT PROVIDING

OPPORTUNITIES FOR ECONOMIC

SUCCESS—WHETHERTHROUGH SUPPLIERDIVERSITY OR JOBS

THAT OFFERADVANCEMENT—

LEADS TO ASTRONGER

AFRICAN-AMERICANCOMMUNITY.”

- Marc Morial, president,

National Urban League

success...Building a Stronger Communityby Supplying Opportunities

1952 Partnership with National Urban League(NUL) begins, as P&G and its employees

collaborate with local NUL chapters. P&Gand NUL share many of the same goals to

empower African-Americans to secureeconomic self-reliance, parity, power,

and civil rights.

1962

1972

2002

2005

Downy® | Febreze® | Folgers® | Gain® | Head & Shoulders® | Iams® | Luvs® | Mr. Clean®

Two years before the U.S.government mandates it, P&G

initiates diversity programming for all itsemployees. Devoted to fostering a diverse

and eclectic company culture, P&Gprovides training, development, and

support to grow leaders from the ranksof the company’s employees.

P&G’s Albany, Georgia plantopens to produce disposable

diapers and paper products. The companychooses to reflect the diversity of the

Albany population in the plant staffing andmanagement choices. This model

encourages diversity and becomes atraining ground for many of

P&G’s top executives.

MYCA Coaching Solutionsand P&G partner to create

MB e-Coach. This unique businessdevelopment resource leverages the power

of the Internet to provide job support,curriculum, and training to improve the

success rate of businesses owned byminorities and women.

P&G reaches its goal of spendingmore than $1 billion with minority

and women suppliers annually. In the 1990salone, P&G spends more than $4 billion

through its Minority Supplier DiversityProgram—which was established in 1972 when

the company spent $44,000 with six suppliers.


It takes a village to raise a child, and the success of acompany starts with each individual’s commitment tohis or her family. At P&G, we believe in strengtheningthe African-American family through traditions thathonor values and inspire progress. In order to knowwhere we are going, we must first respect where wehave been.

This steadfast commitment helps make P&G not only asuccessful company, but an integral part of localcommunities. By sponsoring original programs likeTeach Personal Freedoms and helping foundorganizations like the National Underground RailroadFreedom Center, we are creating traditions thatencourage all to celebrate African-American culture.

We pride ourselves on supporting programs thatprovide memories while teaching lessons from one generation to the next. From the Ohio FootballClassic to the BET Awards to the Black FamilyReunion—created in 1986 by P&G and the NationalCouncil of Negro Women—P&G has brought theAfrican-American community together in cities acrossthe country.

The newest P&G partnership is with the Washington,DC Martin Luther King, Jr. National Memorial. Thiseagerly anticipated Memorial, scheduled forcompletion in 2007, will be the last memorial built onthe Mall and the first to commemorate an African-American. This is just the latest example of P&G’s long-standing commitment to the strength, power, andpotential of the African-American family.

“P&G NOT ONLYHELPS AFRICAN-

AMERICANS CONNECT TO THEIR

HERITAGE, BUT HELPS BRING BLACKFAMILIES TOGETHER

TO REMEMBER,CHERISH, AND PRESERVE OUR

CULTURE.”

- Harry Johnson, president,

Martin Luther King, Jr. National

Memorial Foundation

family...Bringing Families Together Across Generations

1913 Howard University students create Delta Sigma Theta Sorority to encourage

a high standard of morality and scholarship among Black women. In 2004, the

organization presents P&G with the 2004Lillian Award for the best communication to

the African-American community.

1946

1986

2004

2005

Olay® | Old Spice® | Pampers® | Pringles® | Puffs® | Pantene Relaxed & Natural® | Safeguard®

P&G introduces Tide®, “thewashday miracle” laundry

detergent. It is one of many products—Charmin®, Crest®, Bounty®, Folgers®,

Pampers®, Pantene Relaxed & Natural®—that have become staples in the lives of

African-Americans nationwide. This brandloyalty contributes to a handful of P&G

products topping $1 billion annually in sales.

P&G loans an executive to the National Council of

Negro Women to collaborate with its President Dr. Dorothy Height

to create the National Black Family Reunion Celebration. By 2004, more

than 15 million people attend Black Family Reunions.

P&G, as founding sponsor of the National Underground

Railroad Freedom Center, participates inthe dedication and grand opening of thelargest African-American museum in theUnited States. Located in Cincinnati, the

Freedom Center seeks to preserve the legacyof the Underground Railroad whileencouraging racial tolerance today.

P&G begins a multi-yearpartnership with the Washington,

DC Martin Luther King, Jr. NationalMemorial. Supporting a campaign started

20 years ago, P&G will help Build theDream to create the first memorial on the

Mall to honor an African-American.


Did you know ethnicity can play an integral role in yourhealth? African-Americans, for example, suffer fromhigher risks of high blood pressure, diabetes, andasthma. It is critical for all ages and races to beeducated about the power of personal fitness, health,and wellness.

Because the health of one can impact so many, P&G iscommitted to health education, founding programs likeCrest Healthy Smiles and The Pantene Total You Tour.Healthy Smiles encourages proper oral hygiene for kidsand Total You offers advice on improving mind, body,and spirit.

P&G also focuses on the health concerns of African-American women through traveling wellness programs.One program, Universal Sisters, offers inspirationalconferences to empower women of color to practicepreventive health care.

The encouragement to re-commit to fitness and healthcan also come from entertainment. P&G recentlyentered into a partnership with “The Tom JoynerMorning Show” to help promote African-Americanwellness through some of the show’s most popularprograms—including Take a Loved One to the DoctorDay and its national tour of Sky Shows.

All of these efforts celebrate sisterhood and families in thetruest sense. As daughters and granddaughters connectwith their aunties, moms, grandmas, and the brothers intheir lives, we hope by improving the health of thisgeneration, more will be here to help nurture the next.

“WHETHER IT'S A PROGRAM OR

A PRODUCT, P&G HAS PROVEN THAT

IT CARES ABOUTHELPING BLACK

AMERICA GET ANDSTAY HEALTHIER.”

- Tom Joyner,chairman,

REACH Media Inc. and national chair of

“Take a Loved One to the Dr. Day”

wellness...Focusing on Health Education toImprove Mind, Body, and Spirit

1895

1955

1997

2002

2005

Scope® | Secret® | Sure® | Swiffer® | Tampax® | Tide® | Vicks® | VS Sassoon® | Zest®

The National Medical Association(NMA)—the leading force

for parity and justice in medicineacross the races—forms. In 2000 the

NMA borrows P&G Senior Medical DirectorDr. James H. Powell for a three-year stint

and creates a scholarship in his name.

P&G introduces Crest®. The CrestHealthy Smiles program,

introduced in 2000, strives to provideeducational tools and greater access to

dental professionals for more than 50million inner-city youth by 2010.

The Women’s NationalBasketball Association

(WNBA) begins with approximately 100women comprising eight teams.

Currently at 13 teams and growing, P&G proudly sponsors the league and

its charity efforts—including fitness,wellness, and literacy programming—in

an effort to support strong African-American female role models.

To educate, entertain, andempower young African-

American women, P&G creates The TotalYou Tour. Currently sponsored by Pantene®,

these weekend-long events feature celebritypresenters and information booths to

encourage women’s health.

Through its multi-million dollarpartnership with “The Tom Joyner

Morning Show,” P&G supports the 4th annualTake a Loved One to the Doctor Day.

This national campaign by the U.S. Departmentof Health and Human Services encourages

more people of color to visit a health care professional.


Two billion times a day, Procter & Gamble’s family of more than 300 brandstouches the lives of people around the world. For 167 years, Procter & Gambleemployees have worked to make sure these brands live up to their promise tomake everyday life just a little bit better. Furthermore, P&G is helping toimprove lives by providing jobs for more than 100,000 individuals in nearly 80countries worldwide.

P&G’s success is dependent upon the success of the diverse communities wherewe live and work. However, it takes more than just words of support for acommunity to thrive. It takes events that celebrate diversity and offer hope toa new generation. It takes programs that enable the pursuit of education. Ittakes initiatives that bring down economic barriers. It takes encouragement torespect the seriousness of health and wellness matters to ensure that more ofthis generation is around for the next.

Procter & Gamble shares a long-standing and committed relationship with theAfrican-American community. Throughout the United States, local programsand partnerships have had a positive impact—fulfilling aspirations, providingopportunity, and preserving the rich culture of African-Americans.

Visit www.pg.com for the latest news and in depth information about P&G andits family of brands—such as Pampers, Tide, Always, Pantene, Bounty, Pringles,Folgers, Charmin, Downy, Iams, Crest, Olay, and Pantene. For the latest newstouching the African-American community, visit www.pg.com/diversity.


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