through the roofhuman resource issues, operations, marketing, security and customers. this month’s...
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T H E O F F I C I A L V O I C E O F T H E S E L F S T O R A G E I N D U S T R Y
FOUNDATION
V O L . 1 4 , N O . 5 M A Y 2 0 1 5 I S S U E $ 8 . 0 0 / A N N U A L $ 9 6
INSIDE: Management Firm Registry
Through the Roof
Why management firms are growing exponentially. P. 8
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PublisherMichael T. Scanlon, Jr.
Executive EditorTimothy J. Dietz
Advertising Sales Tom Comi
The SSA Globe is published by the Self Storage Association Foundation 1901 N. Beauregard Street, Suite 106
Alexandria, VA 22311 Phone 703-575-8000
©2015 by the SSA Foundation. SSA and SSA Globe are trademarks of the Self Storage Association, Inc. Opinions expressed by authors and other contributors do not necessarily reflect those of the publisher or editors, nor do they represent the policy or positions of the SSA. Information contained within articles should not be construed as the primary basis for legal or investment decisions.
www.selfstorage.org
Art DirectorJan Sklennik
SSA Staff WritersStacey Loflin, Ginny Stengel
D. Carlos Kaslow, Scott Zucker
ContributorsLaura Fries
Laura Williams-Tracy
May 2015
On the Rise . . . . . . . . . . . . . . . . . 8The number of management firms in the storage industry is growing at a rapid pace, and we take a look at why it’s happening.
True Colors . . . . . . . . . . . . . . . . 16A facility’s hue makes a big impact with customers, surrounding communities.
SSA Spring Conference . . . . . . 24Here is a photographic look back on our Spring Conference & Trade Show—our most successful spring show since 2007.
Education News . . . . . . . . . . . . 28Learn everything you need to know about how the SSA offers the Certified Self Storage Manager (CSSM) designation.
Legal Q&A . . . . . . . . . . . . . . . . . 33Does your state require that you use a licensed auctioneer? You had better know, because you could be breaking the law.
Vegas Bound . . . . . . . . . . . . . . . 34With our spring conference behind us, we are now taking registrations for our fall show in Las Vegas.
State Association News . . . . . . 37
Around Self Storage . . . . . . . . . 51
Globe Advertisers . . . . . . . . . . . 53
Data Depot . . . . . . . . . . . . . . . . 54We take a look at storage in the Southwest region of the United States.
VIEWPOINT
On the cover: Aberdeen Management & Development President Drew Monson checks out a storage unit with manager Brandon Borg.
Demography: Changing the Storage IndustryBy Stacey Loflin, SSA VP Membership & Marketing
What happened in the ’70s to the motorcycle industry? Demography. Baby boomers who watched Easy Rider were running out to Suzuki and Mitsubishi and purchasing motorcycles because Fonda and Hopper were just that cool. Sales went through the roof! Most motorcycle companies went through their “fat and happy” stage. In the ’90s, however, the Baby Boomers who purchased bikes were getting married, settling down, or visiting doctors for their bad backs and carpel tunnel from gripping the throttle. Sales plummeted.
Marketing companies were brought in to revamp the industry to no avail. Why? Hopper and Fonda were still cool, but the birth rate in Generation X was 11 percent smaller and didn’t support the motorcycle industry. There just were not enough people born to main-tain sales.Four years ago when I started with SSA, there were 33 SSA-member management firms. Baby Boomers are retiring and/or selling their facilities, and we now have more than 130 management firms. Demography. The industry adjusted. Facilities still exist, but business has changed. Theoretically, an owner can now retire to the hammock and allow a management firm to run the day-to-day operations for an average of six percent net.Management firms, four years ago, accounted for about 1,100 SSA-member facilities. Today, they represent 5,000 member facilities. They are doing a fantastic job of allowing an owner to sit back, enjoy being an owner without the day-to-day rigors of dealing with human resource issues, operations, marketing, security and customers.This month’s issue of SSA Globe includes the 2015 SSA Management Firm Registry insert featuring more than 100 companies. These are top-notch professional firms that have operated—and now third-party manage—self storage facilities. They have been in business on average for 23 years. Management firms come in a variety of styles, from the simple mom-and-pop approach to the more corporate feel. There are even some Generation Ys, who’ve decided that there is enough room in this industry for more management firms.Demographic studies offer an incredible and accurate tool for forecasting a company’s business. Without it, you can’t know the size of the market. Demographers are accurate 80 percent of the time. Why? Because the people who are going to shape our future are already born—and management firms are here to stay. Let them work for you. Fonda and Hopper would approve. v
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Michael T. Scanlon, Jr.President & CEO
Timothy J. DietzChief Operating Officer
Derek KnightsSr. Vice President
Finance & [email protected]
Mike BlackettVice President
Stacey LoflinVice President
Membership & [email protected]
Jennifer L. PettigrewVice President
Meetings & Sponsor/Vendor [email protected]
Ginny StengelVice President
Education, Social Media & State Programs
Tom Comi Director
Advertising [email protected]
Nichelle NassifDirector
State Association [email protected]
Joan MarshaOperations & Finance Manager
D. Carlos Kaslow, Esq.General Counsel
SSA Staff
SSA Foundation Board of GovernorsJoanne Geiler & William F. Kenney, Co-Chairs
Nancy Martin Wagner, Secretary Robert Schoff, TreasurerMichael A. Nunez, Liaison to the Board
Paul Darden, John Gilliland, Nancy Gunning, Tim HobinBarry Hoeven, Maurice Pogoda, Patrick Reilly, Kenneth Woolley
SSA Foundation
SSA Board of Directors
MissionIt shall be the Mission of the SSAF to provide timely, accurate industry information, com-munication and exceptional educational experiences for SSA members and owner-op-erators and investors across the United States and in affiliated nations. The SSAF will sponsor an “SSA Foundation Forum,” a general session executive education program, at both national SSA conferences and conventions on topical and cutting-edge topics of interest to the industry at-large. Also, SSAF will provide information, education and training as to the SSA-adopted “Code of Ethics” and by promoting respect for the anti-trust laws of the United States and foreign nations that must be adhered to by all com-panies involved in this industry. The Board of the Foundation is authorized to recognize accomplishments, achievements and significant landmarks within the industry, including serving as the Nominating Body of persons to the SSA Board for annual induction into the Self Storage “Hall of Fame.” The Board of the Foundation may from time to time acknowledge persons both inside and outside the industry who have contributed to the betterment of the industry by way of special awards and recognitions. Also, the SSAF will make charitable contributions to worthy causes, efforts and for educational purposes on behalf of the self storage industry.
Terry [email protected]
Robert [email protected]
J.R. [email protected]
Maureen [email protected]
Gwyn [email protected]
Travis [email protected]
Daniel [email protected]
Steve [email protected]
Shawn [email protected]
Michael T. Scanlon [email protected]
D. Carlos [email protected]
John BarryChairman
Marc SmithVice Chairman
Jon HuttoTreasurer
Michael Nunez Secretary
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PA G E 8 S S A G L O B E M AY 2 0 1 5
On the Rise
M AY 2 0 1 5 S S A G L O B E PA G E 9
The number of management firms in the storage industry is growing at a rapid pace.
Photo courtesy of Uncle Bob’s Management
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By Laura Williams-Tracy
Look no further than the exponential growth of third-party management contracts in self storage to see how the once-simple business model is becoming increasingly sophisticated.In three years, the Self Storage Association’s registry of management firms has grown from 33 companies in 2012 to 122 management firms. That’s a 270 percent increase in firms that are managing more than 5,000 facilities.Regional operators see third-party management as a way to add another revenue stream by selling their exper-tise, learning new markets and increasing their platform. Often those relationships result in the manager buying the facility. The same goals are shared by large REITs, such as Extra Space and CubeSmart, who now view third-party management as the most efficient route to acquiring high-performing properties after a successful manage-ment period.
“You need to know all the same things to run one facility as you do to run 10 or 40 or 100,” said Drew Monson, presi-dent of Aberdeen Management in Tucson, Arizona. “Small operators are exposed to all the same risks and competitive environment as the large oper-ators. You can be the smartest guy on the block, but it doesn’t matter how good you are if you expect to compete effectively as a single individual running one facility against the REITs that have 2,500 facilities.”For a going rate of about $2,500 per month and five to six percent of gross revenues, third-party managers large and small are offering to manage all aspects of facility operations, including central reservations, human resources (even hiring and training), bookkeeping and the ever-important digital marketing.
The Digital DriveMarketing is easily the biggest hurdle for smaller operators, said Noah Springer, vice president of business develop-ment for Extra Space, the largest player in the third-party management arena. Without the scale or ability to collect data like a larger operator, smaller operators have less information available to help them make decisions about when to raise rents and when to offer discounts, and when not to.
“ExtraSpace is a real estate company that does self storage, but it’s also a data and marketing company,” Springer said. “The data we have is one of the biggest assets in the company.”Marc Boorstein, principal with MJ Partners Real Estate Services in Chicago, says digital advances are increasing
the opportunity for secondary locations in high barrier-to-entry markets, where before those facilities weren’t top performers. That’s a major shift in the industry, Boorstein said.
“The business has changed so quickly that the managers have become more important than ever before,” said Boorstein.In the past a potential customer might consider three or four facilities based on location and appearance. Today most renters are shopping at the first facility that appears in their Internet search.
“Some companies are getting 70 percent of their rentals from customers on their mobile phones,” Boorstein said. Extra Space spends nearly $30,000 a month on Google advertising, Springer said. That’s a lot of horsepower to get in front of potential customers as they search online for storage. And Extra Space is able to spread that substantial cost among more than 1,000 properties, 300 of which are owned by individuals and small ownership groups who alone would have much smaller marketing budgets.
“We spread that cost over a very large base,” Springer said.Guy Middlebrooks, vice presi-dent of third-party management for CubeSmart, said it makes sense to add the management of new facilities to a region that already has a district manager in place.
“It’s very scalable and the scale is an advantage when it comes to purchasing power to buy office
supplies and cleaning supplies. The bigger you are the lower cost you get.”CubeSmart had 174 properties under management at the end of 2014 and has added new partnerships this year, Middlebrooks said. CubeSmart has doubled the number of facilities it manages since 2010.For the large REITs, third-party management started as a way to develop an acquisition pipeline. During the course of the management contract, the REITs are able to meet the owners and build relationships and be nearby when the owner is ready to sell. Because the REIT has already managed the property, it knows the facility’s strengths and weaknesses and potential for revenue growth.Uncle Bob’s is committed to growing its third-party management services for properties that it would like to acquire at some point, said Dale Payne, sales manager. The company operates 23 facilities as third-party managers and another 55 properties as joint ventures.
“If a property meets the criteria of acquisition but an owner is not ready to sell, then it would become a management
See Management, page 12
“... scale is an advantage when it comes to purchasing power to buy office supplies and cleaning supplies. The bigger you are the lower cost you get.”
~ Guy Middlebrooks, CubeSmart
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PA G E 1 2 S S A G L O B E M AY 2 0 1 5
opportunity,” Payne said. “The second half of 2014 and going into 2015, the need for third-party management has grown for conversion and new development opportunities. So we have seen an increase in contracts for these types of projects.” Payne says Uncle Bob’s has human and financial resources that a smaller operator wouldn’t necessarily employ. With 500 stores, Uncle Bob’s is able to spread out costs and feed revenues into a multimillion-dollar budget for Internet marketing.
“More often than not, the technology involved and Internet presence needed to compete against the larger operators is beyond what the owner wants to keep up with,” Payne said.David Blum of Better Management Systems used to offer third-party management but now focuses on consulting with first-time developers. He’s sold on third-party management.
“I tell them to go with one of the REITs because I think they are doing a great job,” Blum said of his development clients. “You’ve got to be nuts to not go with them, and this is from the guy who at some point competed with them.”Boorstein said he sees third-party managers delivering impressive occupancy rates of 94 percent and even better. Because of their sophistication, they have the expensive Internet presence to drive traffic to the facility and enough data analysis to know when to offer discounts and when not to, when to raise rents and when not to.
Other OpportunitiesCubeSmart and Extra Space have chosen to not develop properties themselves and instead work with local devel-opers and through their management relationships to find new properties.Because the environment is good for new development, Middlebrooks said many third-party clients choose to turn over management of their facilities so they can focus their time on new development.A desire to do something other than manage the day-to-day headaches of an independent facility or two is leading many Baby Boomers—many of whom birthed the self storage industry 30+ years ago—to turn over management to someone else.
“When those people reach that age in life, they are cashing out,” said Blum. “With cap rates the way they are, we are seeing more of that happening.”Those facilities going to institutional investors automati-cally need someone to step into the management role, and a non-owner manager is the obvious choice.Middlebrooks of CubeSmart said he’s seen lenders recom-mending or requiring that developers partner with a repu-
Management, from page 10
See Management, page 14
PA G E 1 4 S S A G L O B E M AY 2 0 1 5
table third-party manager in order to optimize revenue and ensure that the bank’s investment proves fruitful.Monson of Aberdeen Management said it’s a generational reality that older owners, especially those without a good succession plan within the family, are looking outside for management help.
“Frankly, a lot of owners are approaching retirement age and they are ready to take their foot off the pedal and reap the benefits of what they built.”Turning over a facility to another management company doesn’t come without upheaval. Long-time employees and vendors are often replaced by those already serving the larger management company.Extra Space asks the employees of the joining facility to apply for their same jobs with the new company. Springer said on average about 70 percent of employees come over to Extra Space, but few stay as the culture changes from a small business to a more corporate atmosphere.Some management firms require that the facility rebrand to the management company’s name to better assimilate to its marketing platform.The Pegasus Group, based in Walnut Creek, California, has all properties managed convert to Central Self Storage, said Dwight Davis, Pegasus’ senior partner. Davis said some owners don’t want to give up their previous identity, but he said that’s happening less today than five years ago. The Pegasus Group owns 50 self storage properties in 10 states and manages six others. CubeSmart does not require managed properties to rebrand from their original facility name, but Middle-brooks said the vast majority choose to do so.
“We will take on one facility if the store fits our operational ability,” Springer said, adding that a facility with fewer than 400 units might be the tipping point for being too small to add to the network.Blum said he tells developers they will do well with third-party managers, but they need to decide whether they want to deal directly with the owner of the management firm or if they are comfortable turning over their facility to a larger, less personal corporate entity.
“You can get a more personalized relationship than with the REITs that have many levels of management,” Blum said.
“They are much more corporate and the smaller guys are more flexible. There’s a market for both.”It’s estimated that 80 percent of the self storage industry is owned by mom-and-pop single operators. Third-party
managers see gold in that statistic. Extra Space is bringing in 50 to 60 new facilities a year. That’s more than one a week. CubeSmart is equally busy.
“There is a tremendous amount of opportunity to continue to add storage to our manage-ment platform, and that’s not even considering the new development coming online,”
Middlebrooks said. “We are confident that we will grow the platform for at least the next several years.” Aberdeen Management, which owns and operates nine facilities in Arizona and California, just launched its third-party management services in 2015 and was closing a deal to bring two facilities in Nevada and Idaho under manage-ment in the first quarter.
“We put the word out to people in the industry at the first of the year. The response has been much quicker than we expected,” Monson said. “I think there’s room for compa-nies that have the sophistication to compete with large operators but can also offer that personal touch.” v
Management, from page 12
“I think there’s room for companies that have the sophistication to compete with large operators but can also offer that personal touch.”
~ Drew Monson, Aberdeen Management
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True ColorsA facility’s hue makes a big impact with customers, surrounding communities.
By Laura Fries
To distinguish her salon from the gray city tones of Fifth Avenue in Manhattan, Elizabeth Arden painted her front door bright red. A bold business move, to be sure, but more than 100 years later her salons—and that red door—live on as a symbol of her successful beauty empire.Color choices probably seem like a low priority in a self storage business plan, but many successful companies are associated with distinguishing hues. Public Storage is known for a bold orange, Extra Space is associated with calming green, CubeSmart and a deep red door go hand in hand, and Uncle Bob’s features a bright blue and yellow combination.Even if you aren’t creating a brand image, but just want to paint something appealing, choosing a color to represent your business is a smart move. According to Sarah Schuda, a color expert from Sarah Lynn Design, the right shade of paint can elicit specific emotional responses.By choosing the perfect shade of yellow, for instance, you can instill customers with a sense of optimism and intellect. The right brown will convey no-nonsense as
well as a sense of security. Pick the wrong shade of these colors, however, and you may send subliminal messages of cowardice or lack of imagination.
“Choosing colors for any structure should take into consid-eration the environment it is placed in,” said Schuda.
“With any new development, you’ll want to consider the surrounding buildings and make sure the structure fits in with the look and feel of existing buildings so it’s not an eyesore in the community. The safest colors are either neutral (gray, tan, cream) or colors that occur in nature such as blues and greens.”
Preserving ColorsTeresa Sedmak, president of Everbrite, Inc., has a lot of experience with color—mainly restoring it. While her company doesn’t handle paint, the Everbrite product provides a clear protective coating that can bring storage facilities back to their original, vibrant color. And for some special storage facilities, such as one in Yucca Valley, Cali-
See Management, page 18
Photo courtesy of Everbrite
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fornia, that means restoring a vibrant Western-themed mural painted to fit in with the location.
“An artist did a beautiful mural on Grand Central Storage in Yucca Valley, complete with an old-fashioned train, a Western landscape and a beautiful blue sky,” said Sedmak.
“The artist later passed away, but the owner wanted to preserve this great piece of art. The mural started to fade, and we made it brand new again with Everbrite.”All weather can be tough on paint, but Sedmak said owners shouldn’t be afraid of color. Any color can be used and Everbrite can maintain the original color, as well as stop any rusting, so you have more color options.Because of environmental changes to the chemical makeup of paint, newer formulas are more subject to fading, especially white, which can wear down to the metal. White, said Sedmak, can also attract graffiti—but for one particular facility in East Oakland, California, that can be a good thing.
“A Safe Storage USA facility in Oakland had a big, plain white wall that was a target for graffiti,” said Sedmak.
“But the owners got the idea to invite local graffiti artists to come and make it official. They gave several artists a section of the wall to make their own, and it is a source of pride instead of a neighborhood eyesore.”Now called the Oakland Wall of Fame, this self storage facility wall is listed as a city sightseeing stop.
Blending InIf fences make good neighbors, it follows that a thoughtful paint job can create community goodwill—and loyal customers. Brian Schad, corporate facilities manager of Public Storage, saw the demo and rebuild of a facility in the Glassell Park community of Los Angeles go from just ordinary to something really special.
“We had a first generation, single-story Public Storage building,” he explained. “We demoed a portion and put plans through the city to add more stories and a tilt-wall building. We got approval from the city, and it was going great. Literally, the day we put the tilt walls up, we heard from the city.”Turns out that the building, which was at the base of an off ramp, blocked the neighborhood view of the hillside and houses. Neighbors didn’t like the idea of staring at a thirty-foot raw concrete wall. Even
though Public Storage already had city permits in hand, they listened to the community and made some artistic changes.
“To appease everybody,” said Schad, “we listened to what people wanted. And not only did we paint the sides, we painted the roof as well. We spent extra money doing it to satisfy the city. But we also took a portion of the building and donated it as a community center. Now, if you look from the top of the hill down on the building, it blends with the landscape, and that’s what people wanted.”The building isn’t just a business, it’s part of the commu-nity—and a popular one at that. “The facility does very well and the community knows we are there and are happy to have us,” said Schad.Working with city ordinances and neighborhood associa-tions can make any construction go smoother and lay the foundation for goodwill and potential customers. Even if there aren’t any restrictions, you can consider your building colors with the community in mind and still project a successful, professional appearance.Still, picking a color is one of the hardest choices in both residential and commercial building and is the top issue clients struggle with, according to Schuda. If you are having trouble whittling down options, there are some basic rules to follow.
“If your storage units are near a residential area, I would recommend a more neutral palette,” said Schuda. “If you’re in an industrial or commercial area, you could probably get away with a more vivid color palette for your storage doors such as a navy or primary blue.
Color chart courtesy of Sarah Lynn Design / www.sarahlynndesign.com
Colors, from page 16
See Colors, page 20
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“It’s also important to consider your own brand and make sure your color choices align with your company’s colors if they exist,” she added. “But that should come secondary to pleasing others around you to ensure the success of your business. Community matters more than your own personal branding in this case.”
Trademarking a ColorCompanies often trademark their color, meaning a specific color is legally synonymous with a specific brand. Popular examples include Tiffany & Co. blue, Home Depot orange and UPS brown.Trademarking doesn’t mean you can never use those colors, just not in the same line of business, and especially not in the same kind of way. Yellow letters on a green background in the lawn care industry would be an infringement of John Deere, but painting your house Tiffany Blue is perfectly okay—just maybe not with your neighbors.Public Storage has a trademark for its logo combination of orange, purple, yellow and white. Other storage owners can use these colors, but not in any way that makes it look like a Public Storage property.
“There is a concept in the law that is called trade dress,” said Carlos Kaslow, general counsel for the Self Storage Asso-ciation. “You cannot have a product that looks so much like another product that it creates confusion.”Unlike patents or copyrights, Kaslow said trademarks are a “squishy” area. If you have any concerns or questions, it’s best to consult your legal team before you crack open the paint cans. v
Colors, from page 18
Photos courtesy of Public Storage
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PA G E 2 8 S S A G L O B E M AY 2 0 1 5
EDUCATION
SSA Offers Certified Self Storage Manager DesignationThe Self Storage Association (SSA) Certified Self Storage Manager Program advances the professionalism of the manager’s role by offering standardized education and promoting continuing education and practical experience through continued tenure in the industry. For convenience, cost savings, and uniform accessibility to the industry, the CSSM© is attainable through SSA’s Online University and the SSA Certified Self Storage Manager Program. Renewal of the designation is also simple, standardized, inexpensive, and at the designee’s convenience throughout the renewal year. The new program can be found at www.selfstorage.scholarlab.com. Certification is the attainment of SSA’s Certified Self Storage Manager (CSSM©) designation. This consists of the following components:
• Standardized education through the SSA’s Online University SSA Certified Self Storage Manager Program and passing the Final Exam (Part 1 below)
• Continuing education in the CSSM© Renewal Program (Part 2 below)
• Continued employment in good standing in the industry while sustaining certification (Part 2 below)
Part 1: CSSM© Certification Program Requirements
• Successful completion of the CSSM© Program onsite (15 sessions) through SSA’s Online University with a passing score of 70 or above on each of the quizzes at the end of each session. Once all 15 sessions and quizzes are completed, must successfully pass the Final Exam of 100 questions with a score of 70 or above.
• Agree to uphold the SSA Industry Code of Ethics as it applies to the facility manager’s role.
• Verifiable employment (or candidacy) in good standing as a self storage manager, supervisor, or owner/investor.
Those attaining certification may use the CSSM© desig-nation, and their names will be listed in the SSA Official Registry of Certified Self Storage Managers appearing in SSA publications, on the SSA website, and at SSA national conferences.
Part 2: Sustaining Certification: CSSM© RenewalsTo retain the CSSM© designation, designees must:
• Renew every two years. Attain 4 hours of continuing education (CE) credits via the SSA Online University CSSM© Program or by SSA-designated educational programs, by December 1 in the renewal-due year, which occurs in two-year increments following the year of initial certification. (Example: If the CSSM© is earned in 2015, it is renewed by earning four (4) CE credits either online on the SSA CSSM© Program or by attending SSA-selected courses for credits between January 2017 and December 1, 2017. The next renewal period for this sample designee would begin in January 2018, and so on.)
• Adhere to the SSA Industry Code of Ethics.• Continue employment in good standing as a self
storage manager, supervisor, or owner / investor.• CSSM© designees who do not fulfill the CSSM©
renewal requirements as outlined above must re-cer-tify by successfully completing Part 1, above.
In the interest of maintaining the integrity of the CSSM© designation, CSSM© designees who do not renew their certification will be purged from the Registry and barred from using the SSA CSSM© designation, which is the prop-erty of the Self Storage Association.The Self Storage Association Certified Self Storage Manager designation certifies that the individual has completed and demonstrated proficiency in specified course work relevant to working in the self storage industry. The Association does not investigate the background of applicants. Employers are encouraged to perform pre-em-ployment background checks on all applicants, including applicants who hold SSA’s or other certification. Certifi-cation program requirements and fees subject to change as resources or industry needs necessitate. v
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50600-ISS055-LAIgroup-2H.indd 1 3/12/2015 4:11:15 PMTHE SELF STORAGE LEGAL NETWORK’S
Everyday Business Forms for Self Storage Operators
Self storage is the rental of non-residential real estate. Each tenant is required to execute a written rental agreement that typically states that it can only be modified in writing. While a good rental agreement will work well for most customers, you will have customers and situations that require that additional forms be used in conjunction with the rental agreement.
This manual provides addendums and forms to deal with business situations that frequently arise at self storage facilities. The forms provided are models that you will be able to modify to conform to your rental agreement and other documents.
We hope that having these forms will make serving your customers’ needs easier and will allow site personnel to respond properly when requests are made.
57 Pages. Sold electronically as a PDF and MS Word.Members - $150
www.selfstorage.org Not-Yet Members - $200
Carlos Kaslow, Esq.
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PA G E 3 2 S S A G L O B E M AY 2 0 1 5
State self storage lien laws are broken down section by section with extensive comments provided by Self Storage Legal Network attorneys
D. Carlos Kaslow and Scott Zucker. In addition, each state booklet includes a Lien Sale Timeline, Lien Sale Checklist and sample Notice of Lien letter
written specifically for that state to meet its statute’s requirements.
Order your copy of the most up-to-date Annotated Lien Law for your state!
Arizona • Arkansas • California • Colorado • Florida • Georgia • Illinois • IndianaKentucky Louisiana • Maryland • Massachusetts • Michigan • Minnesota • Missouri
New Jersey • New York • North Carolina • Ohio • Oregon • Pennsylvania • South Carolina Tennessee • Utah • Vermont • Virginia • Washington • Wisconsin
More states coming… watch the website!
Order your copy today at
www.selfstorage.orgMember price: $25 | Affiliate Members: $30 | Not-Yet-Members: $35
Bulk order pricing available. For details, call the SSA 703-575-8000
M AY 2 0 1 5 S S A G L O B E PA G E 3 3
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????
for the Self Storage Legal Network Each month SSLN partners Carlos Kaslow and Scott Zucker will select a question from a SSLN subscriber on an important self storage legal issue and provide their best advice on dealing with the problem.
QUESTIONS
Question: We have conducted our own auctions for many years. An auctioneer recently came to our facility and told us that a licensed auctioneer must perform self storage lien auctions. He even suggested that we could be fined and our business shut down if we continued to perform our own auctions. Are self storage operators required to retain a licensed auctioneer to handle their auctions? He indicated that he would handle our auctions for 25 percent of the gross. We would prefer to continue doing our own auctions but are concerned about breaking the law.
Answer: Whenever anyone tells you that you are engaged in an action that is against the law, you should ask him or her to provide you with the reference to the law so that you may review it. This is especially true when the messenger has a financial interest in the law or regulation that you are supposedly violating. While several states license auction-eers, it requires a careful reading of the law to determine if the law applies to a self storage auction conducted by the facility owner.Twenty-two states do not license auctioneers. For example, California, Michigan and Missouri are among the states that do not license auctioneers. However, even if your state issues licenses for auctioneers, it does not mean that you must use a licensed auctioneer to conduct your lien sales. Auctioneer licensing laws exist to regulate persons in the auction business and not to give auctioneers a monopoly on conducting such sales. This is one reason every auctioneer licensing law has exceptions to the basic requirement that a licensed auctioneer must conduct an auction sale. Consider the Georgia auctioneer licensing law that appears to bar any person other than a licensed auctioneer from conducting an auction; however, the law contains several exemptions. One of those exemptions applies directly to Georgia self storage operators. The exemption states:
This chapter shall not apply to any person conducting a public sale of personal property pursuant to the provisions of Code Section 10-4-213.
Georgia Code section 10-4-213 is the state’s self storage lien law enforcement section. So Georgia operators are not required to hold an auctioneer license to conduct their lien sales because the auctioneer licensing law has a specific exemption. Georgia is unusual in the specificity of the exemption, but many states have exemptions that are applicable to self storage lien sales conducted by facility owners. The Ohio auctioneer licensing law also seems to require all auction sales to be conducted by an auctioneer. However, the Ohio requirement is not absolute. The Ohio law exempts the following sales from the auction-licensing requirement:
(1) Sales at auction that either are required by law to be at auction, other than sales pursuant to a judicial order or decree, or are conducted by or under the direction of a public authority;
The Ohio lien law requires that the property be sold through a public auction and therefore the above exemp-tion would apply. The Ohio exemption is similar to that of many other states. In the past 30-plus years since the self storage lien laws have been in effect, only Pennsylvania has taken action against a self storage operator, contending that the storage operator violated the state’s auctions laws when conducting his own lien sales. This enforcement appears to be an anomaly, because the auction authority has not taken any other actions against any other storage operators in the state that continue to conduct their own lien sales and do not hold an auctioneer’s license.While the auctioneer who said that a lien sale must be conducted by a licensed auctioneer could be right, you should be very skeptical. Storage operators who are concerned about the legality of conducting their own lien sales should consult their legal advisor on what the law of their state or local jurisdiction may actually require and how it applies to their self storage business. Although you may want to retain an auctioneer to run your self storage lien auctions, you probably should not take legal advice from an auctioneer concerning whether or not you are permitted to conduct your own lien sales. v
SSA Fall Conference & Trade Show
September 8–11, 2015Caesars Palace, Las VegasVEGAS
Learn from your peers…
4 0 Y E A R S S T R O N G
REGISTRATION FORM AND FEES – FALL 2015or go to www.selfstorage.org to register
Substitution and Refund Policies: If you register and then are unable to attend, you may send someone in your place at no additional charge. Notify the SSA registrar in writing or by FAX (514) 289-9844 or email [email protected], as far in advance of the conference as possible. Cancellations faxed or postmarked on or before August 21, 2015, will be subject to a $50 cancellation fee per registrant ($20 for Guest and $35 for One-Day Only registrants), with the remainder refunded. No refund will be granted for cancellations faxed or postmarked after August 21, 2015!
One registration per form. For additional registrations, please copy this form.
PART A – ATTENDEE INFORMATION
First Name Last Name
Title Nickname (for badge)
Company Name Is your company a member of SSA? q Not yet
Address q Yes: Member No. ____________________
City State __________________ Zip
Phone (_________) Fax (_________)
Email May we share your email address with exhibiting companies? q Yes q No
Is this your first SSA Conference & Trade Show? q Yes q No
What best describes your company: q Single Facility q Multiple Facilities q Management Firm q Vendor to the Industry
Your designation: q Facility Manager q Facility Owner q Regional Manager / Supervisor q Developer q Vendor q Other
What responsibilities do you have in making decisions for purchases of goods and services for your facility? q No responsibility q Recommend purchases to my owner or supervisor q Full responsibility for all purchasing decisions
PART C – PAYMENT INFORMATION
PART B – REGISTRATION INFORMATIONDirect Members Only: Full and Additional Rep registration fees include a downloadable library of session recordings and slides.Optional Events. Not included in Full, Additional, 1 Day, Trade Show, Guest and Nevada registration categories.
REQUIRES SSA MEMBERSHIP ID NUMBER
Direct Members Only SSA Direct Members3 International & State Affiliate
(Indirect) Members4
Non-Members Super SaverBy 7/17/15 By 8/21/15 After 8/21/15
and On-Site By 8/21/15 After 8/21/15 and On-Site
q FULL REGISTRANT $625 $675 $750 $750 $800 $900
q ADDITIONAL REP (same company) $500 $550 $625 $625 $675 $800
q 1 DAY ONLY q Wednesday q Thursday $325 $375 $425 $425 $475 $550
q TRADE SHOW ONLY 1 q Wednesday q Thursday $125 $130 $145 $145 $155 $190
q GUEST REGISTRANT Name: $300 $325 $350 $350 $375 $425
q NV ONE DAY SPECIAL2 (Wednesday, September 9) $300 $350 $375 $350 $375 $425
q SOCIAL MEDIA BOOT CAMP (Tuesday, September 8) $225 $225 $250 $250 $275 $395
q REGIONAL SUPERVISORS (Tuesday, September 8) $225 $250 $295 $295 $325 $400
q MANAGERS SUMMIT (Wednesday, September 9) $125 $150 $175 $175 $275 $300
q LATIN AMERICA MARKETS (Thursday, September 10) $199 $199 $199 $199 $199 $3001 Vendors who are not exhibiting must register in the Full Registrant category only2 For owner/operators in Nevada
3 Those who have a valid ID number 4 Canadian SSA and various state affiliated association members who have an SSA ID number
Registration Fee $___________
Guest Fee $___________
NV One Day Special $___________
Social Media Boot Camp $___________
Regional Supervisors Program $___________
Managers Summit $___________
Latin American Markets $___________
Gift Certificate #______________ – $___________
Total Fees* ($ US) $___________* SSA reserves the right to charge the correct amount
if different from the amount listed above.
Enclose check payable to SSA in U.S. funds, or charge: q Visa q MC q AMEX
Card # Exp Date ___/___
Print Name on Card
Billing Address
Signature
Mail or fax your completed registration form before September 1, 2015 to (514) 289-9844; SSA c/o Showcare Event Solutions, 1200 G Street NW, Suite 800, Washington DC, 20005-6705. Registration forms received after September 1, 2015 will not be processed in advance. Instead, please register onsite at the SSA desk at Caesars Palace. NOTE: Registration without payment will not be processed.Questions? Contact the SSA Registrar: Phone (514) 228-3076 | Fax: (514) 289-9844 | email: [email protected]
q Please check here if you are disabled and require special services; attach a written description of your needs.
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M AY 2 0 1 5 S S A G L O B E PA G E 3 7
Alabamaalabamassa.orgGreetings from all of us on the board of directors of the Alabama Self Storage Association. As spring is in its early budding stages, we trust that your business is benefiting from the awakening of activity in the self storage industry in the great state of Alabama.As our economy continues to emerge more confident, the Alabama Self Storage Association stands firm in supporting your growth and opti-mism. We look forward to meeting with you May 28 for our annual spring luncheon in Mobile. The event is a very affordable $35 for members and $50 for non-members. You can register online at alabamassa.org. We will return to the offices of Thames Batre Insurance located at 2065 Old Shell Road in Mobile. We anticipate an informative session as we hear from an agent from the FBI Mobile Field Office on crime and terrorism awareness. We will also hear from a local attorney on lawsuit preven-tion. We would like to thank Express Building Systems and ibid4storage.com for sponsoring the event.
Our lien law bill continues to work its way through the legislature. We will continue to email updates and calls to action. We still need your financial support to help make this happen. Please consider donating today. We encourage you to donate the amount of your last auction advertising bill. If our bill is passed in its present form these measures will save you 50 percent of your advertising cost. We welcome any amount, as every donation helps. You can donate online at alabamassa.org or you can mail a check to our treasurer’s atten-tion at ALSSA c/o Lissa Pressley, 9091 Madison Boulevard, Madison, AL 35758.As we continue to grow as an orga-nization we would like to remind everyone that we covet your input. We always look to our members to give us new ideas and to make recom-mendations and suggestions on how we can better assist and serve you. If you do have any comments, ideas, or suggestions please send them to Brent Fields at [email protected]. Your suggestions and comments will go directly to the association board of directors for consideration.
If you have not joined the Alabama Self Storage Association we want you as a member of our team. Join today and take advantage of all of the wonderful benefits for all of our members. Some of those bene-fits include affordable member-ship, advocacy and keeping an ear to the ground in Montgomery, news and information, education programs, networking and infor-mative meetings, communications and publications, national associa-tion relationship and much more. Join us today as membership in this organization can make a difference. For more information contact us through our website at alabamassa.org or Brent Fields at 205-685-0244 or [email protected].
Arizonaazselfstorage.comThe show is on! AZSA’s Conference and Trade Show, May 4–6, is the largest state show in the West this spring. Last year it attracted more than 385 members of the self storage community from Arizona and all over the Southwest. This year, we hope it will attract you! Register at azself-storage.org.The 17th Annual Arizona Self-Storage Conference, Trade Show & Golf Tournament will be at the Wild Horse Pass Hotel & Casino in Chan-dler. AZSA could not put on a show like this without generous sponsor-ships from our members, particularly our Title Sponsor, Deans & Homer; Promotional Sponsor, Mini-Storage Messenger, and Major Sponsors Baja Construction Inc., MiniCo Insurance Agency, StoreLocal, and U-Haul Self Storage Affiliate Network.The speaker line-up is fabulous. The exhibitors are top notch. And did I mention the golf? What a day we’ll have on the beautiful course at Whirl-wind Golf Club, where not a house, roll-up door, or foreclosed unit is to be seen! The golf tourney is the after-noon of May 4 at Wild Horse Pass.
See Across, page 38
PA G E 3 8 S S A G L O B E M AY 2 0 1 5
AlabamaArizona
ArkansasCaliforniaColorado
ConnecticutFloridaGeorgiaIdahoIllinoisIndianaKansas
KentuckyLouisiana
MaineMaryland
MassachusettsMichigan
MinnesotaMississippi
MissouriNevada
New HampshireNew JerseyNew Mexico
North CarolinaNorth Dakota
OhioOklahoma
OregonPennsylvania
South CarolinaTennessee
UtahVermontVirginia
Washington StateWisconsin
SSA AsiaSSA of Australasia
Brazilian Self Storage Group Canadian SSA
Federation of European Self Storage Associations
Japan SSARental Storage Assoc. of Japan
Latin America SSAMexico SSA
This is Napa Valley fun, so don’t let another year go by without joining us.At the conference, keynote speaker Kit Yarrow will help you decide why, when, and how people shop and buy today. With leading edge research and specific applicability to our industry, Kit will use case studies to demonstrate important strategic adjustments you need to make to compete in today’s market.The Hat Lady Anne Ballard will give a meaty session on the nitty gritty of operating an outstanding self storage business. Be sure to get your copy of her book on the trade show floor—it is our gift to each attendee.From his vantage point at the helm of StorQuest, Bill Hobin will share his insight on the state of the industry. President and CEO of The William Warren Group, Bill is a hands-on entrepreneur, involved in develop-ment, acquisition, and management of self storage for many years.Back by popular demand are econo-mist Jim Rounds of Elliott D. Pollack & Company, and attorney Richard Marmor, chair of AZSA’s Legal & Legislative Committee. According to AZSA members who heard him in 2013, Jim’s analysis of the economy alone is worth the price of admis-sion. Richard Marmor’s expertise in self storage law is well known. He authored our successful lien modern-ization legislation—first achieved in Arizona and subsequently pursued all around the country.New to AZSA’s conference stage are Neal Gussis, CCM Commer-cial Mortgage, and Tron Jordheim, PhoneSmart. Neal has sourced well in excess of $3 billion in financing as a direct lender and mortgage broker, and he will read the tea leaves of today’s financing as it applies to the self storage industry. Tron Jordheim is well known as a speaker at confer-ences across the country. Attendees are in for a treat as he explains what he means by “Tradigital Marketing,” which is the title of his presentation.
We’re shaking things up this year over lunch with a public head shaving. That’s right! A public head shaving presided over by Tim Kenny, co-founder and chairman of Aran Insurance Services Group, owner of MiniCo, and co-founder of the St. Baldrick’s Foundation. AZSA President Travis Morrow will be his victim—I mean volunteer—in the effort to raise funds to fight chil-dren’s cancers, which is St. Baldrick’s mission.We’ll have dozens of exhibitors showing their wares: the latest and greatest goods and services to help you achieve your business goals, regardless of the size of your self storage operation. Join us for the Tuesday evening reception and after lunch on Wednesday on the trade show floor. And all participants are invited to the kick-off reception at the golf tournament on Monday!We can always make room for a few more sponsors and might even be able to squeeze in another exhib-itor. The sponsorship and exhibit kit is available at azselfstorage.org, or contact AZSA Executive Director Anne Mari DeCoster at [email protected] or 602-374-7184.
Arkansasarssa.orgMark your calendars now. The ASSA expo will return to northwest Arkansas at the Springdale Holiday Inn and Convention Center, August 19–20. Please contact the ASSA offices at 501-607-4775 for more information.
Californiacaliforniaselfstorage.orgThe CSSA returns to beautiful Napa for our third annual West Coast Self Storage Owners Conference. Our event is being held May 13–15 at The Westin Verasa in downtown Napa. In addition to terrific networking opportunities with industry opera-tors and vendors, this year’s program will focus on how to be prepared for
Across, from page 37
M AY 2 0 1 5 S S A G L O B E PA G E 3 9
natural disasters and other emer-gency situations. As always the conference will offer critical infor-mation on California employment law, marketing trends and much, much more. Registration is open at californiaselfstorage.org. Register for the conference and book your hotel room early—we expect both to sell out fast.Save the date! Our 11th Annual Self Storage Owners Summit returns to The Balboa Bay Resort in Newport Beach on July 23. This event always offers attendees exciting and compel-ling keynote speakers followed by panel discussions on the latest capital markets news, current market trans-actions and development insights by our industry leaders. Event registra-tion opens soon. Contact the CSSA for more information.Do you like the river? We do. Mark your calendars now and join the AZSA, CSSA and the NVSSA for our second annual tri-state meeting in Laughlin, Nevada, October 15–16 at The Golden Nugget. This event provides area owners and operators with the latest legal information, operating trends and sales techniques every self storage owner or manager should know. Want to learn more about this event? Contact CSSA Executive Director Erin King for details 909-912-1962.Our website calendar is constantly updated; please check our website and join us at an upcoming event. We offer networking events, coffee meet-ings and manager education classes. We hope to see you soon!
Coloradocoloradossa.comIt’s not too late to sign up for the spring membership meeting and trade show set for Wednesday, May 13. The event will take place at the Inverness Conference Center in Englewood.Member registration: $45; additional attendees from same company: $40.
Non-member registration: $65; addi-tional attendees from same company: $55.For more information about the meeting/trade show or to register, visit coloradossa.com.Mark your calendar for our fall meeting which will take place at the Doubletree Hotel, 3203 Quebec Street, Denver on Friday, October 16. More details to come.The “Big Easy” package, an up-to-date Colorado lease and 15 opera-tional forms, is available. The package cost is $300 for the first facility, $100 for each additional facility, with a maximum of $500 for any company. This package is available to COSSA members only. See the website for more information or to order.Become an active supporter of your industry’s association and join COSSA today. Membership appli-cation is available online, or contact Maggie at 303-350-0070 or email [email protected].
Connecticutctssa.orgThe Connecticut Self Storage Asso-ciation (CTSSA) hosted a joint legal update on April 28 at the Publick House in Sturbridge, Massachusetts. Our speaker was self storage legal guru Jeffrey Greenberger, J.D. It was a smashing success.The joint Northeast Self Storage Tradeshow is being held at Pequot Towers, Foxwoods. This is one of Connecticut’s destination casinos and resorts. Save the dates! October 7 is our opening reception and October 8 is the trade show and education sessions.CTSSA members enjoy educational meetings and networking luncheons, quarterly newsletter, member discus-sion forums, library of documents, website, and additional benefits from SSA including a subscription to the SSA Globe.
If you are a facility owner in Connecticut, remember that a strong membership results in a more commanding presence at the State Capitol. If you aren’t a member, join today so your voice is heard at the Connecticut legislature. The CTSSA membership application is online at ctssa.org, or call the office at 860.228.3624 and we’ll mail an application to you.If you would like to be added to the CTSSA legislative mailing list, or if you are interested in advertising on our website or in the CTSSA news-letter, Insights, send your request and contact information including email address to CTSSA, P.O. Box 417, East Granby, CT 06026; 860.228.3624; 860.228.1337 fax, or email [email protected].
Floridafloridassa.orgThe Florida Self Storage Associa-tion (FSSA) is hosting its annual conference and expo May 13–15 at the Embassy Suites Orlando – Lake Buena Vista South. Expect to be wowed! Registration is open at Flor-idaSSA.org. Also on our calendar for 2015 are six training webinars. The website is constantly being updated as dates and registration opens, so check often for the latest at FloridaSSA.org. The webinars are free for members and $49 for nonmembers. If you’re a member and haven’t been receiving our notices, add your email address to your member record or contact the office at (863) 884-7204.FSSA is also hosting four regional meetings on lien sales. Panama City was held in March, Jacksonville is scheduled for June 16, greater Miami is being planned for the third quarter, and Tampa for the fourth quarter. Watch your email or check the website for details: FloridaSSA.org A strong membership results in a more commanding presence with legislators. If you aren’t a member,
See Across, page 41
Self Storage Data and Market Intelligence
Reis, Inc., a leading provider of commercial real estate market information and analytical tools, and the SSA have introduced coverage of Self Storage properties in 50 major United States metropolitan markets and 279 submarkets. These market reports are made possible by the quarterly participation of SSA member facilities and three of the leading self storage real estate investment trusts (REITs)— over 10,000 self storage facilities.
This new data program provides investors, lenders, developers, industry analysts, and self storage facility
owners and operators, with the critical local market intelligence that they require in order to make superior asset- and portfolio-level decisions. To date, self storage professionals have not had access to current and comprehensive market information from a nationally-recognized provider.
Key Report Features: • 50 Markets and 279 Submarkets. See a list of markets at www.selfstorage.org• Climate Controlled vs Non-Climate Controlled• Five main unit types: 5x5, 5x10, 10x10, 10x15, 10x20• Rent & Vacancy Rate Comparisons• Trends, Benchmarks and Forecasting• PDF & Excel formats• Full Map of Metro and/or Submarket
See a sample report at www.selfstorage.org
Three easy ways to participate:1. Enter your data through our web portal.
Call (800) 366-7347 for your login and password
2. Participate over the phone by calling (800) 366-7347
3. Fill out the form and email to Reis at [email protected]. Download the survey at www.selfstorage.org
Succeeding in business means having reliable and trustworthy market intelligence. The Self Storage Association and Reis, Inc. have that market intelligence.
These self storage reports are available for purchase at www.selfstorage.org
REPORT PRICINGNon-Members / Non-Participants: $299 per report
SSA Direct Members: $269 per report (10% discount)SSA Direct Member Participants: $239 per report (20% discount)
Bulk discount pricing available call (703) 575-8000
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M AY 2 0 1 5 S S A G L O B E PA G E 4 1
join today so your voice is heard. The FSSA membership application is online at FloridaSSA.org, or call the office at (863) 884-7204 and we’ll mail an application to you. If you would like to be added to the FSSA mailing list, or if you are interested in advertising, send your request and contact information including email address to FSSA, PO Box 354146, Palm Coast, FL 32135, call us at (863) 884-7204, or email [email protected].
Georgiagassa.orgThe Georgia Self Storage Associ-ation (GASSA) continues to meet on the second Tuesday of each month for networking, luncheon and board meeting at The Georgian Club. There is always a program, often with a nationally recognized speaker. Members and non-mem-bers are welcome. Membership dues are $250 per calendar year (January–December). Join the GASSA today.Second Tuesday of the month luncheons are from 11:30 a.m. to 2:00 p.m. at The Georgian Club, 100 Galleria Parkway, Suite 1700, Atlanta (members: $30; non-members: $35). Please RSVP to the executive director at [email protected], phone 678-764-2006, or fax 678-264-0968. Visit gassa.org for additional information.
Idahoidssa.org For more information, or to become a member of the Idaho Self Storage Association, please contact Richard Church or visit us online. Contact: Richard Church, (208) 989-2960.
Illinoisilselfstorage.orgJoin us at the Doubletree Magnif-icent Mile in downtown Chicago for the 2015 Great Lakes Summit on
June 2! Our keynote speaker will be Joe Shoen, CEO of U-Haul Interna-tional. In addition, Mike Burnam of TKG StorageMart Partners L.P. is in the line-up to give a state of the self storage industry presentation. With a room full of exhibitors offering the latest in products and services that self storage owners need, along with more sessions on capital markets and economic insights, this is a can’t-miss event. Visit ilselfstorage.org to register and for more details.If you’re not yet a member, you can join on the site or email [email protected]. Benefits include the IL-SSA quarterly news-letter, member discounts on all IL-SSA and national SSA conven-tions, trade shows, and educational programs, and discounts on data and research findings.
Indianassaindiana.orgThe Indiana Self Storage Associ-ation Annual Meeting last month was a great success. Thank you to all those who attended. Jay Allardt from Community Self Storage presented some of the pressing property tax issues affecting self storage in Indiana. Our guest from Advantage Self Storage, Jeffrey Kinder delivered a session discussing how to efficiently manage your revenue stream. Lastly, Jeffrey Greenberger, from Katz Greenberger & Norton LLP, revealed what exactly self storage operators in Indiana need to know about the new Indiana lien law.If you would like to hear more about the meeting, have comments on what might have been left out, or want to help determine what will be in next year’s meeting, become a member today. Please contact Nichelle Nassif by email at [email protected] or visit ssaindiana.org to register today. Membership awaits!
Kansaskssoa.orgWe’re excited about the growth of our association and expect it to continue. We are now planning our spring luncheon at Deer Creek Golf Club on May 20. The board is seeking input and the agenda includes Stan Masters legal overview, roundtables, property valuations by Linda Terrill with Property Tax Law Group, and “Own the Phone” by Barry Finder with Sparefoot. If you have issues to discuss, now is the time to contact Larry Goldman, KSSOA president, or Shawn Herrick at 785.286.1110.Visit kssoa.org for updated infor-mation as it becomes available. Our website is being revamped and will be more functional for members and non-members. Watch for our improvements.The Kansas Self Storage Owners Association’s mission is to provide value and potential for growth by working together in our regional trade organization. Be sure to take a moment to consider the many (and ever-increasing) services to the storage industry that your trade asso-ciations offer.For new members, please visit the website at KSSOA.org or call Shawn Herrick at 785.286.1110. Our current contact information is KSSOA, 7321 NW Rochester Road, Topeka, Kansas 66617; phone: 785.286.1110.
Kentuckykyssa.orgThe Kentucky Self Storage Associ-ation Annual Meeting takes place at the Hilton Cincinnati Airport on May 20. Topics to be discussed during the meeting include: state of the industry, status of Kentucky tenant insurance and lien law issues, a legal update and more! There will be great networking opportunities throughout the meeting. Please see the KYSSA website for the latest agenda and register immediately before time runs out.
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Membership for the Kentucky SSA is available to any owner/operator with a facility in Kentucky or any vendor by paying the requisite dues. Bene-fits include a subscription to SSA Globe, the Kentucky SSA newsletter, member discounts of the national SSA related to data, legislative brief-ings, monthly educational webcasts, meetings, communications, other educational offerings, research, technology, membership rewards, publications and legal information. Contact [email protected] with any questions.
Louisianassala.orgThe Louisiana Self Storage Associ-ation membership renewal forms were mailed out in January and a huge majority have been updated and returned already. The board members extend our deepest thanks for your continued confidence in the SSALA. If you haven’t yet sent your renewal back, please consider doing so today. Be sure to utilize the SSALA website member forum to exchange ideas with other members. Knowledge is critical and will be the answer to increasing profits. The strength of the association depends on your membership.A real, positive change is happening in our industry as more and more companies are placing a greater emphasis on hiring better quality managers to run their facilities. With the rise in multi-location companies, many owners are also realizing it is no longer enough to find managers that can adequately run a single loca-tion; they must now also be able to get along with team members from other stores and adopt the company culture envisioned by the owner. Labor costs are always an area we look to minimize where possible. But manager compensation should always be balanced with knowing that a storage unit is a storage unit, and it is how a potential or current tenant is treated in the front office
that makes the difference in the busi-ness’s ability to achieve and maintain good occupancy. Now may be a good time to revisit how your managers are compensated, and see if adjustments in salary and bonuses are warranted.The executive board has been making contact with representatives across the state in an effort to stop sales tax from being added on to our monthly storage rents. Please take the time to call or visit your repre-sentative and tell them how unfair this approach to raising revenue is. No other sector of the real estate market is being targeted for taxation, and laws already on the books state that self storage is not warehousing, and therefore not subject to being a taxable service.If our association can be of help, please do not hesitate to call Execu-tive Director Wanda Cox at 225-774-2117. Wanda is committed to serving our members, and does a remarkable job handling the day-to-day work of the SSALA.
Mainemainessa.comThe Maine Self Storage Associ-ation’s annual conference, April 16–17 at Hollywood Casino, was a smash hit. Nationally renowned industry attorney Scott Zucker, the featured speaker, advised attendees on state-specific legal issues, the lien law and process, and how to reduce their liability in all things storage related. Scott gave an infor-mative yet entertaining presentation and kept guests engrossed. Speaker Glenn Walton presented on how to engage customers and provide supe-rior customer service in a fascinating discourse that had attendees on the edges of their seats. Several vendors spoke, including Bader Company, Flexospan, Sperry Van Ness / CM Neville & Associates, Storage Auction Solutions, Syrasoft and U-Haul. This was an incredible value to members, as MeSSA was able to continue to offer free conference registration to the first attendee from each member
facility. No need to kick yourself if you missed this event—just make sure you register for 2016’s event. MeSSA’s next meeting is tentatively scheduled for June 8, when we will have SSA’s newly appointed COO joining us to speak about the state of the industry and legislative changes. You may register for this event at mainessa.com. As always, we welcome input from our members on any topics they would like to hear about or venues they recommend for future meetings. We are always looking to help new members improve their business and increase their bottom line and there is no better time than now to join. For more details on how to become involved, please contact Mark Adler at [email protected], or visit mainessa.com. We also encourage everyone to become a fan of MeSSA on Facebook..
Marylandssamaryland.orgMembers of the Maryland Self Storage Association, please be on the lookout for information on our annual meeting scheduled for the fall. Details and information will be posted at ssamaryland.org on the coming events page.If you’re not already a member of the Maryland Self Storage Association, you’re missing out! Benefits include a subscription to SSA Globe, the Maryland SSA newsletter, member discounts of the national SSA related to data, legislative briefings, monthly educational webcasts, meetings, communications, other educational offerings, research, technology, membership rewards, publications and legal information.
Massachusettsmaselfstorage.orgThe Massachusetts Self Storage Asso-ciation (MASSA) hosted a joint legal update with CTSSA on April 28 at the Publick House in Sturbridge. Our
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speaker was self storage legal guru Jeffrey Greenberger, J.D., and it was a smashing success. This program replaced the previously advertised Developers Seminar.The joint Northeast Self Storage Tradeshow is being held at Pequot Towers, Foxwoods, one of Connecti-cut’s premier casino and resort desti-nations. Save the dates: October 7 is our opening reception and October 8 is trade show and education sessions.If you have a facility in Massachu-setts, help MASSA save your busi-ness money. A strong membership results in a more commanding pres-ence on Beacon Hill. If you aren’t a member, join today so your voice is
represented at the Massachusetts legislature. The MASSA membership application is online at maselfstorage.org, or call the office at 617.600.4481 and we’ll mail an application to you.MASSA members enjoy educational meetings and networking, quarterly newsletter, library of documents, website, and additional benefits from SSA including a subscription to the SSA Globe. If you would like to be added to the MASSA mailing list, or if you are interested in advertising on their website or in the MASSA Advantage, send your request and contact information including email address to MASSA, P.O. Box 354146;
617.600.4481; 860.228.1337 fax; or email [email protected].
Michigan selfstoragemichigan.orgSummer is finally here and your SSAM office is excited about the June 8 HARVEST Golf Tournament. The HARVEST Education Foundation is a non-profit created by the Michigan Manufactured Housing, Recreation Vehicle and Campground Associ-ation in 1991 that now includes the Self Storage Association of Mich-igan. HARVEST grants scholarships to persons who would like to pursue
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Stay Connected With the SSA!Follow us on Facebook and Twitter to get:
➤ The latest news on the storage industry
➤ Updates on legislative issues that affect you
➤ Tips on how to run your facility or business
➤ Details on upcoming SSA events
➤ Free advice from our legal experts
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a career in the self storage industry. For more information about the golf tournament and scholarship oppor-tunities visit selfstoragemichigan.org.New events and important industry information can be found at selfstor-agemichigan.org and in the Industry Insights e-newsletter. As a member benefit, SSAM members receive our e-newsletter, SSAM Industry Insights. If you’re a member and have not been receiving it, please contact the associ-ation office and let us know.If you’re not a SSAM member, we encourage you to join the Self Storage Association of Michigan to take advantage of the many benefits available. SSAM lobbies the Michigan legislature on behalf of the industry concerning issues that are important to you and your business. Your SSAM membership allows you to take advantage of special discounted rates on website design and develop-ment, credit card processing, a free listing on the SSAM website, and much more! SSAM has a professional management team to help answer your questions, or to guide you to the answers you need. For member-ship information, please call (888) 308-7726, or visit selfstoragemich-igan.org.
Minnesotaminnesotassa.orgThe Minnesota Self Storage Asso-ciation Annual Meeting last month was a splendid success. Our guest speaker, Melissa Stiles, revealed how to balance your self storage marketing with the right blend of digital and traditional tactics. Scott Zucker, one of the authors of the Minne-sota Annotated Lien Law Booklet, explained exactly what owners/managers need to know about the new Minnesota lien law. We would like to give a special thanks to all those vendors who exhibited as well as attendees who participated in the annual meeting.
Would you like access to great membership benefits? Want to become more involved in your industry? The MNSSA is looking for members to become active in the self storage community. For membership information and benefits, please contact Nichelle Nassif via email at [email protected].
Mississippimsssoa.orgInterested in joining our association? Are you a self storage owner/oper-ator or involved in the self storage industry? We are always accepting new members. Check out msssoa.org for details, or email us at [email protected] have updated our lease agree-ment. Contact Executive Director Janice Porter at [email protected], or call 601-248-5422 for details and to purchase your copy of the lease agreement. We accept credit cards.Thank you for your continued support.
Missourimssoa.orgBe a part of the line-up. It is a whole new ballgame in Cardinal Nation! That is our theme this year for the Missouri Conference and Trade Show. Meet us in St. Louie for the Annual Missouri Self Storage Trade Show in 2015. Yes, St. Louis, Missouri. Come experience Cardinal Nation and hot August weather and gather with your storage peers. The trade show will be held August 9–11 at the Hilton Ballpark St. Louis in downtown St. Louis. Not only do we have a new location, but also a new show schedule.Our keynote speaker is Dr. Gina Bueneman-Cooper with Cooper M a n a g e m e n t Tr a i n i n g a n d Consulting. She will also be the presenter for the Office Boot Camp and a presenter at the roundtables.
Exhibitors and sponsors, come promote your business! What a great opportunity. We are seeking sponsors and exhibitors to participate. Register today to take advantage of the adver-tising opportunities. You won’t want to miss the new venue and the new show schedule.New membership benefit for 2015: MSSOA has partnered with Office Depot to bring our members discounts when you purchase supplies. Check out the website for details.Visit mssoa.org today. You can join MSSOA, renew membership, order model rental agreements (MRA’s) and view membership lists of owners as well as vendors. Also, please “like” us on Facebook.As always, if you have questions or concerns about the MSSOA, contact Janet at the MSSOA office 573-480-0454 for more information.
Nevadanvssa.orgNevada Self Storage Association would like to extend thanks to those of you who were in attendance and participated in the Inside Self Storage World Expo! We had a great time networking with you at the booth and your support made our educational session on self storage technology a great success.We continually strive to develop programs and networking events to suit your needs. Our goal is to provide you with relevant and up-to-date information in this constantly changing industry. Our president, Greg Welsh, is diligently working to create more opportunities to support and participate in the Nevada Self Storage Association and we look forward to working more closely with our members to bring you more exposure. There has never been a better time to join NVSSA. Membership with NVSSA is unbelievably affordable and a great value for self storage owner/operators. Membership includes
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educational sessions at no cost, free legal information and free standard industry forms. Visit us at nvssa.org and explore our new website that was designed to better suit members’ needs. Our fabulous online directory offers owner/operators access to a variety of vendors with just a few clicks of the mouse. Members are able to login and customize their profiles to best suit their needs. One of our most valuable membership benefits is affiliation with the national SSA at no additional cost. Join our email list and stay up-to-date with self storage happenings in Nevada. Like us on Facebook and stay current with us on social media.NVSSA worked closely with the attorney who developed current lien laws in Nevada to produce a propri-etary document fully compliant with Nevada lien laws. We offer the lease in a variety of formats to suit your facility’s needs, from generic printed, to the software compatible electronic version and custom printing. We offer customization to be consistent with your brand. Call Valerie and see which option is right for you. We encourage members to partici-pate in the association by joining a committee. We are happy to address any questions or concerns that you may have. Fill us in on what topics are of interest to you. Call Valerie at 702-952-2455 if you want to talk about how you can benefit by joining NVSSA. You may also submit your suggestions via email to: [email protected].
New Hampshire nhssa.orgThe NHSSA held its first general meeting of the year at the end of March with a new format and a great turnout. The speaker’s panel was comprised of the board members, several of which have been recently elected or newly elected as officers. The “open dialogue format” gave members a chance to speak about their needs and address them directly to the board. The board reiterated its
commitment to a new and improved experience and increasing benefits to facility and vendor members, along with an interactive new website by summer. The summer meeting in July is highly anticipated. Details can be found at nhssa.net.
New Jersey njssa.orgThank you to those who attended the New Jersey Self Storage Association Annual Meeting last month. The meeting was a great success with the support of such wonderful vendors and active attendees. A special thanks to both of our guest speakers, Jeffrey Kinder and Scott Zucker.Do you have something that you wished had been included in the meeting last month? If so, please send us your thoughts at [email protected]. Your input is always welcome.Not a member of the New Jersey Self Association? Membership in NJSSA is available to any owner/operator with a facility in New Jersey or any vendor by paying the requisite dues. Benefits include a subscription to SSA Globe, the New Jersey SSA newsletter, member discounts of the national SSA related to data, legisla-tive briefings, monthly educational webcasts, meetings, communica-tions, other educational offerings, research, technology, membership rewards, publications and legal infor-mation. Please visit njssa.org for a membership application.
New Mexiconewmexicossa.orgWe are working hard on modern-izing the New Mexico lien law. Please check newmexicossa.org periodically for updates on the law.The New Mexico Self Storage Asso-ciation is now officially a charter association of the national SSA. Owners, operators and vendors who join NMSSA will begin to enjoy all the benefits, including quarterly
newsletters with the latest industry information and trends, education, networking, SSA Globe magazine, access to healthcare, and much more. For more information on becoming a member of NMSSA, please visit newmexicossa.org.
North Carolinancssaonline.orgSave the date for the North Caro-lina Self Storage Association Annual Convention & Tradeshow, November 15–17 at the Omni Hotel in Charlotte. NCSSA is very excited to be moving to Charlotte for this event. We have outgrown the Holiday Inn Resort in Wrightsville Beach (by selling out our 2014 convention with 200 attendees) and we’ve listened to our survey results and chosen a venue in Charlotte.Also coming up is the first of our two annual seminars. The seminar will be held this month at the Peninsula Yacht Club in Cornelius. We’ll have an amazing panel that will be sure to educate attendees about how to manage and/or operate a self storage facility.We will also begin our two-part webinar series entitled “Back to the Basics” in June 2015. Watch for more news regarding this informative series.Feel free to contact the NCSSA if you have any speaker ideas or topics for seminars or webinars. We love suggestions.If you are a self storage owner or operator in North Carolina and have not yet joined the NCSSA, we encourage you to do so. It is essen-tial for operators to stay informed of the many changes and laws affecting, or that have the chance to affect, our industry. Membership in this organization can make a differ-ence! Make your voice heard. Please email [email protected] for more information.
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North Dakotanorthdakotassa.comNDSSA is a non-profit organi-zation formed to discuss storage issues in all parts of North Dakota. Membership benefits include an associate membership in the SSA; annual conference each spring where members get together to discuss the state of storage in North Dakota (at the conference we cover many topics ranging from vendors discussing their product line, banks on financing, software manufacturers, realtors and police discussing legal prob-lems/break-ins that have come up at different storage facilities); access to legal advice (once a year at the annual conference we have access to legal counsel; as a member you can ask any legal question and get legal answers at no charge); along with that a member will receive a copy of a legally approved lease agreement (put together by legal counsel and members); copy of all legal ques-tions and answers put together by our legal counsel and a North Dakota lien manual (proper step-by-step process to serve a lien legally). All members are invited to attend our annual conference and bring a guest. NDSSA is available to any owner/operator with a facility in North Dakota and any vendor by becoming a sponsor of the NDSSA.Please go to northdakotassa.com to find out more information on becoming a new member of the NDSSA or becoming a vendor sponsor of our association and conference.
Ohioohiossa.orgThe Ohio Self Storage Association Annual Meeting is just a few weeks away, taking place at the Embassy Suites in Columbus on May 19. The meeting will cover several important Ohio legislative updates, a state of
the industry update, an Ohio tenant insurance overview, and an additional session focused on the day to day difficulties of operation. Visit ohiossa.org for the latest agenda. Time is running out…so do not forgot to register now! We would like you to become a member of the Self Storage Associa-tion of Ohio. Membership in OHSSA is available to any owner/operator with a facility in Ohio or any vendor by paying the requisite dues. Please visit ohiossa.org for a membership application.
Oklahomaokssa.orgIf you are not yet a member of the Oklahoma Self Storage Association, we invite you to check us out at okssa.org. Membership is available to any owner/operator with a facility in Oklahoma or any vendor by paying the requisite dues. For more infor-mation, please email us at [email protected] or call Jim Smith at 918-633-1572.
Oregonorssa.orgThe Oregon Self Storage Association Annual Meeting has finally arrived! It will be on Wednesday, May 6 at the Salem Convention Center. The meeting will include a state of the industry update, an Oregon legal update and Q&A session with our SSA legal counsel, and more! Please visit orssa.org for the latest agenda.Do you know of a particularly important issue facing self storage owners/managers in Oregon? Have you experienced a situation at your facility that you believe others need to hear for themselves in order to best prepare for it? Please send along your stories to [email protected] so we can share them in our newsletter!
Pennsylvania paselfstorage.orgFor information about PASSA, please contact Kimberly Cossar at 717-441-6044 or [email protected].
South Carolinascselfstorage.orgIf you are interested in attending our meetings, getting up-to-date on these or our many other efforts or if you have a way to help our industry through your participation, please email [email protected], call 803.814.4000, or visit our brand new and informative website at SCSelf-Storage.org. Membership is easy and the benefits are great.Save the dates: July 23, Green-ville, 11am–1pm and October 22, Columbia, time TBD. Details: scself-storage.org/events Attendance is free and the food is great, but an RSVP is handy.
Tennesseetnssa.netAfter a record attendance at the first quarter luncheon in Chattanooga, we are very excited to be hosting our second quarter luncheon later this month! We hope you will join us in Knoxville on May 19 for our round-table discussions. We are excited to be meeting at The Foundry on the Fairsite. We have topics ranging from auditing your facility to solar energy and parking taxes and credit card processing updates. With six roundtable discussions planned, you are sure to find exactly what you are looking for. Remember, early registra-tion with pre-payment will earn you a discounted price for this event. Visit tnssa.net for more details about the event.Our 7th annual legal seminar with attorney Scott Zucker will be held on Thursday, October 22 at the Embassy Suites in Murfreesboro. Mark your
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345 pages407 charts, tables and graphs
$200 direct members$250 a� liate members Purchase at$350 not-yet members www.selfstorage.org
S E L F S T O R A G E
DEMAND STUDY2013 Edition
It’s here…
THE 2013 SELF STORAGE
DEMAND STUDY!The primary purpose of this study is to tell us who uses self storage, how and why, and—most importantly—to project future demand.
It will do so by helping us to understand the current incidence of usage and how it is tied to area demographic characteristics.
It will provide us with another view on what drives demand, with insights as to how customers use self storage.
Our goal in undertaking this research project was to develop and organize the self storage industry’s data and make it available to you.
Those who plan to succeed in this business will use it and benefi t from it.
Know your customer. Know your numbers.
Get the data you need to operate…
e� ectively and e� ciently!Self Storage Demand Study 2013 2013 U.S. Consumer Self Storage Market
4©2013 Self Storage Association
Table 2-1: Self Storage Penetration 2005–2013
2005 Report 2007 Report 2013 Report ChangeTotal U.S. Households 112,116,531 113,277,870 121,165,766 7,887,896Self Storage Renter Households 10,032,740 10,766,470 10,855,031 88,561Penetration 8.95% 9.50% 8.96% – 0.55%
Self Storage Rental Intentions
All recent, past and non-renters (but not those who “never heard of self storage”) were asked on the survey if they: a) plan to rent self storage for home, family or personal use within the next 12 months; b) have no current plans to rent but are “open to doing so if the need arises;” or c) would not rent self storage “under any circumstances.” Table 2-2 below summarizes their responses. About 11% of recent renters are planning to rent again in the next 12 months, as are 3.6% of past renters and 2.3% of non-renters. These numbers are clearly lower than those in 2007, but this does not necessarily translate into lower rental occupancy rates. The numbers open to renting are only slightly lower than 2007, and we saw earlier that penetration has remained essentially stable since 2007. Also, the next three charts will show that recent, current and planned rentals are substantially longer than we saw in 2007, which might at least partially offset lower planned rentals.
Table 2-2: Self Storage Rental Intentions
Recent Renters Past Renters Non-RentersTotal 17,342,096 25,300,963 63,504,762Number Planning to Rent 1,927,365 915,672 1,484,586Penetration (%) 11.1% 3.6% 2.3%Number Open to Renting 14,517,107 23,155,867 50,890,178Penetration (%) 83.7% 91.5% 80.1%Number Would Not Rent 897,624 1,229,425 11,129,998Penetration (%) 5.2% 4.9% 17.5%
Self Storage Demand Study 2013 Self Storage U.S. Consumer Profile
14©2013 Self Storage Association
Self storage renters are more concentrated in the South (40%) and West (26%) than in the Midwest (20%) or Northeast (14%) regions (Figure 3-6). With fluctuations of two percentage points or less, this is the same distribution that was reported in 2007.
Figure 3-6: Renters by Region
However, there appears to be a slight shift from suburban areas since 2007. In 2007, we see 50% of renter households in suburban areas compared to 44% in 2007. Those located in urban areas have correspondingly dropped from 37% to 35%, and increased from 13% to 21% in rural areas (Figure 3-7). This suggests that much of the market growth observed between 2007 and has occurred in areas that are considered suburban as well as rural.
Figure 3-7: Urbanization of Renters
Self Storage Demand Study 2013 U.S. Business Market Segments
259©2013 Self Storage Association
Premium renters and general business renters have somewhat different preferences for facility features. General business renters seek having anytime access (75%), drive-up parking (70%), being close to the business location (68%), discount rates for long-term rentals (64%), and electronic gates (62%); all others are required by less than 60%. But generally fewer than half of those desiring a feature are willing to pay for it (Figure 9-17), which is similar to 2007 findings.
Figure 9-17: Top Half of Important Features for General Businesses
Self Storage Demand Study 2013 Consumer Segment
288©2013 Self Storage Association
TABLE A-14: ACTUAL RENTAL LENGTH BY CONSUMER SEGMENT
CONSUMER SEGMENT
ACTUAL RENTAL LENGTH Total Temporary Long-Term Military StudentLess than 3 months 12.9% 16.4% 7.7% 15.4% 25.4%
3 to 6 months 17.7% 24.1% 11.2% 4.4% 30.0%
7 months to 12 months 18.1% 22.5% 12.6% 30.9% 18.8%
1 to 2 years 22.0% 20.2% 22.0% 37.7% 16.0%
Longer than 2 years 29.8% 16.8% 46.6% 11.6% 9.7%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE A-15: PLANNED RENTAL LENGTH BY CONSUMER SEGMENT
CONSUMER SEGMENTPLANNED LENGTH OF RENTAL Total Temporary Long-Term Military Student
Less than 3 months 10.3% 18.7% 7.2% 9.1% 8.6%
3 to 6 months 11.7% 18.8% 8.7% 24.5% 8.9%
7 months to 12 months 13.1% 17.1% 10.7% 14.5% 30.2%
1 to 2 years 37.5% 29.0% 42.0% 22.0% 21.7%
Longer than 2 years 27.4% 16.4% 31.4% 29.8% 30.6%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0%
TABLE A-16: MONTHLY COST BY CONSUMER SEGMENT
CONSUMER SEGMENT
MONTHLY COST Total Temporary Long-Term Military StudentLess than $25 per month 5.8% 7.1% 3.8% 8.6% 9.1%
$25 to $49.99 per month 27.9% 30.0% 25.0% 30.1% 32.7%
$50 to $74.99 per month 22.8% 18.3% 27.9% 10.0% 26.8%
$75 to $99.99 per month 16.2% 16.2% 15.7% 24.7% 13.8%
$100 to $124.99 per month 12.3% 11.6% 12.8% 16.7% 11.3%
$125 to $149.99 per month 5.5% 6.0% 5.3% 3.1% 4.8%
$150 per month or more 9.5% 10.8% 9.5% 6.8% 1.5%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0%
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calendars for this event today. Pre-registration is already available so take advantage of the early regis-tration discounts. Details about the event will be added to the event page as they become available. We hope to see you there.Looking for free exposure for you and your company? Consider writing an article for our newsletter. Each quarter, TNSSA publishes a news-letter that is emailed out to more than 500 contacts and association members and is posted on our homepage. To contribute articles or advertising in our newsletter, please contact Melissa Roberts at [email protected] information about the Tennessee Self Storage Association please visit us as tnssa.net or contact Josh Lynn, President at [email protected] or Melissa Roberts at [email protected].
Utahssautah.orgDo you have an interesting story about self storage that you’d like to share with other Utah operators? If so, please submit an article to the UTSSA’s newsletter related to the self storage industry in Utah. Send it to [email protected]. Your contribution is always appreciated.Looking for more information in the UTSSA? Our website, ssautah.org, provides Utah owner/operators and managers with the latest information on all the happenings with the Utah Self Storage Association.
Vermontssavt.orgNot yet a member of the VTSSA? We would like you to become one. Bene-fits include a subscription to SSA Globe, the Vermont SSA newsletter, member discounts of the national SSA related to data, legislative brief-ings, monthly educational webcasts, meetings, communications, other
educational offerings, research, tech-nology, membership rewards, publi-cations and legal information.Membership in VTSSA is available to any owner/operator with a facility in Vermont or any vendor by paying the requisite dues. Please visit ssavt.org for a membership application.
Virginiavirginiassa.orgFor our Virginia Self Storage Asso-ciation members, please be on the lookout for information regarding our fall educational seminar at virginiassa.org. Details and informa-tion will be posted under the coming events page.Not yet a member of the VASSA? You are missing out on the only official self storage association for the Common-wealth of Virginia. Membership in the Virginia Self Storage Associa-tion is available to any owner/oper-ator with a facility in Virginia or any vendor by paying the requisite dues. Visit virginiassa.org to apply.For information on the Virginia Self Storage Association, visit virgini-assa.org or contact Nichelle Nassif at [email protected].
Washingtonwa-ssa.orgHope you can join us this month. May 8 is the date for WA-SSA’s 2015 Conference and Tradeshow, held at the Hilton Seattle Airport & Confer-ence Center (17620 International Blvd, Seattle, WA 98188), the same location we’ve used for the past five years. We want to make it easy for you.The theme of this year’s confer-ence is “going from good to great.” Our keynote presentation will be from Flying Fish Customer Service & Marketing—think Pike Place Market! We might even have salmon for lunch. There will be breakouts on legal, financial and operational topics as well, something for everyone. And you can’t miss our wonderful group
of helpful vendors—all the newest and best products on the market for self storage. Come and browse.Our event is always fun, educational and interesting, as many of you know. You can network with other owners and operators, always a great source of information and help, and meet our seven new board members. Plus we include a gourmet lunch! Go to wa-ssa.org for more information and to register.Also, there is new self storage legis-lation being voted on in Olympia as this article is being written. Come find out the latest at our annual conference on May 8. See you there!
Wisconsinwiselfstorage.orgMembership in the Wisconsin Self Storage Association includes listing your facility on the association website, an informative members-only section on the website, a discount on property insurance, a comprehensive lease designed for self storage in Wisconsin, and much more. Visit our website or contact our office at 262.786.3960 for more infor-mation about membership.
Asiaselfstorageasia.org美國迷你自存倉商會過往成功協助自存倉營運者在美國發展。亞洲迷你倉商會的目標是在亞洲達到相同效果﹗現時在亞洲的迷你自存倉業和市場意識仍在發展階段，可說是冰山一角。現在就是把握迷你自存倉業高速增長，進入這行業的最佳時機﹗ 亞洲市場擁有超過9億多的龐大消費者群，可是營運中的自存倉只有少於二千間。由此可見，此行的仍有很大發展空間。為此，亞洲迷你倉商會在2014年3月底成立，以協助迷你自存倉業在亞洲區內有良好而穩定的增長。亞洲迷你倉商會為會員提供一系列服務。通過教育講座、市場營銷、市場研究、提高行業標準、倡議及商業社交網絡方面的重要機會協助會員
Across, from page 46
M AY 2 0 1 5 S S A G L O B E PA G E 4 9
發展。我們鼓勵會員積極參與和策劃各種活動及推廣方針。亞洲迷你倉商會將首次在2015年5月於東京舉辦亞洲迷你倉展。我們希望大家踴躍參與，來發掘亞洲機遇。如有 詢，請聯絡Luigi La Tona先生。 電郵﹕[email protected] selfstorageasia.org.The Self Storage Association in America has worked successfully to grow and partner with self storage industry providers in America and the Self Storage Association Asia aims to do much the same, but in Asia. The presence of self storage and its awareness in Asia is at the tip of the iceberg. The time to enter the market and take advantage of the growth potential is now. With more than 900 million consumers and fewer than 2,000 facilities span-ning a dozen countries cramped in dense and populated cities, there is a lot of business to be had and room for the industry to grow. The Self Storage Association Asia (SSAA) was formed in March 2014 to support industry growth throughout the region. The SSAA supports the interests of our members who include current and potential facility owners, managers and suppliers, by way of education, information, advocacy, standardization, research, networking, marketing and events. As a membership organization, we encourage these groups to proac-tively participate in order to grow their industry and business. The SSAA will host its first expo in Tokyo, Japan, in May 2015. We encourage all to join in order to discover self storage opportunities by discovering Asia.Reach me, Luigi La Tona, for more information: [email protected]; selfstorageasia.org.
Australasiaselfstorage.com.auTo become a member of the Self Storage Association of Australasia, contact Rachel Muir at [email protected].
Brazilasbrass.com.brAtualmente o Brasil oferece aprox-imadamente 260.000 m2 de área locável, porém o crescimento da oferta tem sido irregular. A cidade de São Paulo com uma popu-lação aproximada de 12 milhões de pessoas, oferece em torno de 120.000 m2, enquanto o Rio de Janeiro, com população aproximada de 6,5 milhões, oferece por volta de 15.000 m2. Outras cidades com mais de 2 milhões de habitantes, como Salvador, Fortaleza e Curitiba, também apresentam significativo potencial de crescimento. Contato: [email protected] offers close to 260,000 sq. meters of rentable space, but growth has been uneven. São Paulo city, with a population of about 12 million people, offers around 120,000 sq. meters, while Rio de Janeiro, with a population of about 6.5 million, offers around 15,000 sq. meters. Other big cities with more than two million people, such as Salvador, Fortaleza and Curitiba, also offer significant growth potential. Contact: [email protected]
Canadacssa.caFor more information or to become a member, please contact us at 888-898-8538 or email [email protected].
Federation of European SSAsfedessa.orgTo join the Federation of European Self Storage Associations, contact Rennie Schafer at [email protected].
JapanJapan Self Storage Associationjapanssa.org詳細な情報や日本セルフストレージ協会のメンバーになるためには、[email protected]で克己渡辺までご連絡ください。For more information or to become a member of the Japan Self Storage Association, please email Katsumi Watanabe at [email protected].
Rental Storage Assoc. of Japan詳細については、日本政府のレンタルストレージ協会のメンバーになるためには、[email protected]で達也佐治までご連絡ください。For more information or to become a member of the Rental Storage Asso-ciation of Japan, please email Tatsuya Saji at [email protected].
Latin Americalaselfstorage.orgTo become a member of the Latin America Self Storage Association, contact Nancy Torres at 770-880-4659 or [email protected].
Mexicoamdaac.com.mxLa Asociación Mexicana de Auto Almacenaje, A.C. organizó un Taller en mayo, sobre las Leyes de Extinción de Dominio y de Protección de Datos. AMDAAC está en el proceso de tener un Estándar de Competencia para laAdministración de inmuebles de Mini Bodegas para auto-almacenajeInformes: [email protected]. Visite: amdaac.com.mxThe Mexican Self Storage Associa-tion organized a workshop in May, on Dominium Extinction and data protection laws. AMDAAC is in the process of developing a standard of competence for mini storage prop-erty management for self storage.Contact: [email protected]. Visit: amdaac.com.mx v
M AY 2 0 1 5 S S A G L O B E PA G E 5 1
See Around, page 52
Bader Company Names Gambero CEOBader Company, a national leader in self storage tenant insurance, announced the appointment of Darrell Gambero as chief executive officer. Gambero has more than 40 years of experience in the insurance industry and 20 years of close associ-ation with Bader Company.Gambero has been on the board of
directors for Bader Company for the last five years. He spent more than 15 years as the CEO of Voyager Insurance Companies. During that time, Voyager Insurance was the underwriter for Bader Company’s insur-ance options. After his tenure with Voyager, Gambero served as president and CEO of Citi Assurance Services, a subsidiary of Citigroup, overseeing all of Citi’s North American consumer insurance.“I look forward to working with the dedicated employees to further the company’s market leadership and growth by bringing new levels of innovation, customer experience and value to the marketplace,” Gambero said.
Marcus & Millichap Aids Florida SaleMarcus & Millichap, a leading commercial real estate investment services firm with offices throughout the United States and Canada, announced the sale of Wellington Self Storage, a 71,657 net rentable square foot, self storage facility located in Lake Worth, Florida.Michael A. Mele, senior vice president investments in Marcus & Millichap’s Tampa office, represented the buyer and the seller in this transaction. Wellington Self Storage is situated on 4.56 acres and is located at 5359 South State Road 7 in Lake Worth. The facility was built in 2003 and consists of 643 units.
“The seller did a great job operating the facility and, through our platform, we were able to procure multiple offers from qualified buyers, showing continued interest in Class A assets,” said Mele.
CubeSmart Receives Prestigious AwardCubeSmart, a self-administered and self-managed real estate investment trust focused on self storage facilities, was awarded the Gold Stevie® Award in the ninth annual Stevie Awards for Sales & Customer Service. CubeSmart received the top prize for Customer Service Department
Darrell Gambero
of the Year, and the 2015 People’s Choice Stevie® Award for Favorite Customer Service in the All Other Industries category.This is CubeSmart’s third consecutive year receiving the top award for Customer Service Department of the Year. This follows CubeSmart’s receipt of three Gold Stevie® Awards last year when the company received top awards for Customer Service Department of the Year, Contact Center of the Year, and Customer Service Training Team of the Year.
“We are honored and humbled not only to have successfully competed alongside a number of exceptional companies for our seventh Gold Stevie® Award in three years, but also to have been recognized directly by our customers for our customer service in the People’s Choice Stevie® Award,” said CubeSmart President and Chief Executive Officer Christopher P. Marr.
DBCI Announces New Hires, PromotionsRoll-up door manufacturer DBCI announced the addition of Steve Thorley as its new Northeast sales manager. In the new role, Thorley will service key accounts and seek new business opportunities in ten north-eastern states that extend from Dela-ware to Maine.Additionally, DBCI announced these
hires/promotions: Vince Hanson and Kim Howard, inside sales managers; Stephen Sapp, estimator; and Natalie Beal, project manager and administrative assistant for the inside sales and estimating department.Bray Allen, the inside sales and estimating manager at DBCI, expects the changes to boost his department’s effi-ciency and responsiveness.
“Vince, Kim, Steven and Natalie are valuable additions to customer service,” he said. “They each offer essential skills that reinforce our dedication to customers and improve our ability to respond in a fast, reliable and courteous manner.”
Storelocal Features Program at SSA ShowStorelocal Corporation, a cooperative designed solely for independent self storage owners, showcased its array of services at the 2015 SSA Spring Conference & Trade Show in our nation’s capital. Storelocal is committed to competi-tively meet the demand of independent self storage owners for services which large operators currently enjoy.In order for owners to participate, Storelocal is offering owner shares to these independent operators. In this way these operators exercise voting power to control their own future. Parties interested in the co-op can find information at storelocal.com.
Natalie Beal
PA G E 5 2 S S A G L O B E M AY 2 0 1 5
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Does your company have news to report? If so, send it to Tom Comi at
In addition, several vendors have expressed a strong desire to assist the co-op’s growth by participating in in the capitalization process. To that end, the board of directors approved the offering of a limited-rights share of stock for a short time to vendors who meet the board’s expectations and demonstrate measurable benefit for the co-op. These vendor shares are issued at the sole discretion of the board.
Storage Veterans Form BayView AdvisorsSelf storage industry veteran Jay J. Crotty announced the formation of BayView Advisors, an investment sales and advisory firm focused exclu-sively on the self storage market. Joining the team are Senior Vice Pres-ident Thomas A. Doyle and Senior Associate Joseph T. Brazill.Crotty, Doyle and Brazill were founding members of Brown Gibbons
Lang Real Estate Partners Self Storage Group, and have completed more than $1 billion in transactions throughout their careers. Through the first two months of 2015, BayView Advisors closed five properties totaling more than $36 million in transactions.
“At BayView Advisors, we pride ourselves on offering self storage owners with best-in-class service and advice, so that they can make informed decisions about the direction of their business,” said Crotty.
“We have assembled an extraordinary team to offer clients deep expertise in areas such as marketing, valuation, nego-tiation, research and transaction management.”
Terry Campbell Joins Live Oak BankLive Oak Bank announced Terry Campbell as leader of its new division offering financing to the self storage industry. Campbell joins the bank with more than 20 years experience in the industry. He is the former VP of sales and marketing and EVP of operations for a leading self storage building manufacturer.
“Self storage has been one of the fastest growing segments of the commercial real estate industry for almost 40 years,” said Kay Anderson, general manager of emerging markets at Live Oak Bank. “With Terry leading the charge, we will focus on strategic partnerships
Jay J. Crotty
Terry Campbell
and educating the industry on our lending programs to achieve success in this market.”Said Campbell: “I’m thrilled to join the team at Live Oak, a bank that truly understands the need for financing in this space. Over the last 20 years, I’ve seen the growing need for a nationwide lending product for owners and operators in the industry.”
SpareFoot Secures $33 Million InvestmentAustin, Texas-based SpareFoot, a marketplace for finding and booking self storage, announced that it has obtained $33 million in venture capital to propel its growth. New investor Revolution Growth led the round, with participa-tion from existing investor Insight Venture Partners and new investor Monkfish Equity.In conjunction with the funding, Scott Hilleboe, partner at Revolution Growth, and entrepreneur Rony Kahan, co-founder and chairman of Austin-based job search engine Indeed, will join SpareFoot’s board of directors.This investment will allow SpareFoot to accelerate its national expansion and enable it to introduce new prod-ucts. Since launching in 2008, SpareFoot has raised a total of $59 million in venture capital. Capital Factory, FLOOD-GATE and Silverton Partners also are investors.
“Using the SpareFoot platform, consumers in need of self storage are able to quickly and easily find and book a facility that meets their needs based on price, location and other filterable options,” said Steve Case, co-founder and partner at Revolution Growth.
MiniCo Insurance Introduces New Tenant Solutions for OperatorsMiniCo Insurance Agency, a member of the Aran Insur-ance Services Group, has introduced a new tenant insur-ance solution for self-storage owner/operators beginning this month.MiniCo is partnering with Charter Atlantic Insurance Company to provide captive insurance services, enabling self storage owner/operators to share in the profits of this tenant insurance solution. The program is underwritten by an “A” rated insurance carrier.The new tenant insurance solution offers a unique and proprietary structure that has the potential to permit self storage business owner/operators to generate revenue, build wealth, increase cash flow and net operating income, increase market valuation, and enhance their return on investment. v
M AY 2 0 1 5 S S A G L O B E PA G E 5 3
The Self Storage Association thanks this month’s sponsors for advertising in the SSA Globe.
Company Phone Website PageAll From 1 Supply 877-256-3991 AllFrom1Supply.com 56
Bader Company 888-223-3726 baderco.com 6
Baja Construction 800-366-9600 bajacarports.com 36
Betco 800-654-7813 betcoinc.com 26
CDS Moving Equipment 800-225-3659 cds-usa.com 12
Chateau 800-833-9296 chateauproducts.com 17
CubeSmart 877-244-8799 cubesmart.com/management 21
Domico 800-688-6181 domico.com 11
Jernigan Capital, LLC 305-381-9696 jernigancapital.com 13
Kiwi Construction 877-465-4942 kiwiconstruction.com 20
Lock America 800-422-2866 laigroup.com 30
Marcus & Millichap 303-328-2000 marcusmillichap.com 26
MiniCo Insurance Agency, LLC 800-447-8383 minico.com 22
On the Move 800-645-9949 onthemovetrucks.com 27
OpenEdge 800-513-2579 openedgepay.com 23
Phone Smart 866-639-1715 phone-smart.info 14
Sentinel Systems Corporation 800-456-9955 sentinelsystems.com 29
SiteLink 919-714-7374 go.sitelink.com/slta 2
Storage Commander 877-672-6257 storagecommander.com 31
Storage Treasures - Storage Battles 480-397-6503 storagetreasures.com, storagebattles.com 55
Syrasoft 800-817-7706 syrasoft.com 5
Uncle Bob’s Management 877-270-4665 unclebobsmanagement.com 19
Universal Storage Containers 800-385-0755 universalstoragecontainers.com 7
Yardi 801-527-3935 yardi.com/products/selfstorage 15
Sponsors of the SSA Globe magazine help reduce the annual cost of producing and distributing important information to SSA members. As the only nonprofit magazine in the industry, all revenues generated by the SSA Globe, or any other SSA events or products, are recycled into programs that benefit the industry, and in particular, the SSA membership. Published SSA Globe advertising rates are the discounted rates for vendor members and are nonnegotiable, as all vendor members are treated equitably. The SSA offers this directory as a free service to our advertisers and readers and cannot be accountable for omissions or errors.
The Self Storage Association Foundation thanks the sponsors/advertisers of the SSA Globe magazine.
Your target market is reading this magazine. Is your ad here for them to see?
Reserve your ad space now! Contact Tom Comi,
703-406-6148 or [email protected]
DATA DEPOTThis month the Data Depot will focus on regional data from our Reis / SSA data surveys. To purchase a report or to participate in our study, please go to www.selfstorage.org.
© 2015 Reis/SSA
Here is a snapshot of the Southwest Region which currently consists of Oklahoma and Texas. We look at 4Q 2014 data as it pertains to asking rent by size of unit, asking rent per square foot and vacancy rate trends. We compare this region with the U.S. average and show you a sample of metro area data from Houston, Texas.
See what YOUR market looks like: 50 markets and 279 submarkets, forecasts and sales comps now offered. Go to www.selfstorage.org to order your report today!
Monthly Rent by Size of Unit (Fourth Quarter 2014)
5' x 5' 5' x 10' 10' x 10' 10' x 15' 10' x 20' 10' x 10' PSF*
Non-Climate Controlled
U.S. Average $54 $75 $118 $154 $186 $1.18
Southwest Region $40 $58 $ 91 $118 $144 $0.91
Climate Controlled
U.S. Average $67 $96 $151 $197 $242 $1.51
Southwest Region $52 $78 $129 $171 $215 $1.29
* per square foot
Vacancy Rate TrendsQuarterly: 3Q 14 4Q 14 YTD Avg Annualized 1 Year
U.S. Average 11.3% 12.0% 11.9% 12.8%
Southwest Region 10.5% 11.3% 11.0% 11.8%
Period Ending 9/30/14 12/31/14 12/31/14 12/31/13
Metro Area: Houston, Texas
Quarter/Year Vacancy Rate
Asking Rent 10'x10' Non-Climate Controlled
Asking Rent % Chg
Asking Rent 10'x10' Climate Controlled
Asking Rent % Chg
Y / 2011 21.2% $78.35 n/a $112.01 n/a
Y / 2012 15.3% $81.66 4.2% $119.35 6.6%
Y / 2013 13.0% $87.15 6.7% $123.04 3.1%
1Q / 2014 13.0% $87.69 0.6% $124.56 1.2%
2Q / 2014 10.5% $90.45 3.1% $129.29 3.8%
3Q / 2014 10.7% $91.04 0.7% $130.96 1.3%
4Q / 2014 11.2% $90.01 – 1.1% $128.27 – 2.1%
Y / 2014 11.2% $152.84 3.3% $128.27 4.3%
PA G E 5 4 S S A G L O B E M AY 2 0 1 5
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2013 - 2014
