through the lens of creativity...gillette m3power creativity is to… lens of creativity 12/21...
TRANSCRIPT
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Lens of Creativity 1/21
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Through the Through the LensLens of of CREATIVITYCREATIVITY
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Lens of Creativity 2/21
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Creativity is to……PUT TO OTHER USES
…ADAPT…MODIFY
…MAGNIFY…MINIFY
…SUBSTITUTE…COMBINE…REVERSE
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Lens of Creativity 3/21
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Creativity is to……PUT TO OTHER USES
Post-it
• Other ways to use as is?
• Other uses if slightly modified?
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Lens of Creativity 4/21
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Environmental packaging forfast food
• Made with potatoes, limestone and fiber
• Biodegradable
• McDonald’s testing them
• Also eatable?
Creativity is to……PUT TO OTHER USES
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Lens of Creativity 5/21
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NitroglycerinTeflon
Creativity is to……PUT TO OTHER USES
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Lens of Creativity 6/21
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…ADAPT
Razorblades
• What else works like this?
• What else could I copy?
Interchangeablebrush head
Creativity is to…
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Lens of Creativity 7/21
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"Breathing" shoe "Breathing" jacket
Creativity is to……ADAPT
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Lens of Creativity 8/21
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Electric chicken-pluck Epilady
Creativity is to……ADAPT
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Lens of Creativity 9/21
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…MODIFY
Ergonomic grip for water bottles
• Change meaning, colour, shape, movement, ...?
Creativity is to…
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Lens of Creativity 10/21
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Snap-saver No-brainer ®
• Snap the lids on the bottom
• No need for looking for lids anymore
• 20$ for a 12-container set
Creativity is to……MODIFY
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Lens of Creativity 11/21
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…MAGNIFY• Stronger, larger, exaggerated?
• Add an ingredient, a component?
Gillette Mach3
ShickQuattro
Gillette M3Power
Creativity is to…
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Lens of Creativity 12/21
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Chillow® - Refrigerated Pillow
• A chiller that goes into your pillow so that you have a cool spot to place your head
• Non electric, non toxic, no noise
• $30
• Also for dogs! ($40)
Creativity is to……MAGNIFY
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Lens of Creativity 13/21
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…MINIFY
from Hard Disk to CD to USB drive
• Smaller, lighter, shorter?
• Subtract an ingredient, a component?
Creativity is to…
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Lens of Creativity 14/21
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Walkman
Creativity is to……MINIFY
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Lens of Creativity 15/21
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…SUBSTITUTE
Car speakers for mobile phone
• Other material, process, power source, approach?
Creativity is to…
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Lens of Creativity 16/21
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Cellphone + Camera + MP3 player
• Blend, alloy, ensemble?• Combine units, purposes, processes?
Creativity is to……COMBINE
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Lens of Creativity 17/21
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Antibacterial paint
• Calcium hydroxide added to paint
• 20 harmful microbes killed for 6 years
• Redecorate and disinfect at the sametime
Creativity is to……COMBINE
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Lens of Creativity 18/21
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Shick razor ‘Intuition’• Hair-removing cream and razor together
• Can be used in the shower
• Depilating in a single move
Creativity is to……COMBINE
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Lens of Creativity 19/21
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…REVERSE
iMac design
• Backwards, upside down, inside out?• Open, close?
Creativity is to…
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Lens of Creativity 20/21
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Ketchup Top -Down• New design for bottles
• You don't need to shake the bottle anymore
• Sauce flows out gently
Creativity is to……REVERSE
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Lens of Creativity 21/21
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CONTACTS:CONTACTS:
Alberto F. De Toni: [email protected]