BRIEF ONE

LAST WORDS

Design a series of snowboard artwork for the K2 pro riders.

CONCEPT

The board designs are to be based upon the riders’ answers to the question, any last words?

AUDIENCE

There are two audiences, one being the pro riders and also male & female snowboarders with a passion for boarding

DELIVERABLESFive board designs, each board to have 4 variations for sizes available. Promotional posters. Packaging label. Sticker set.

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Mitch Gibbons / OUGD301

BRIEF ONE

PRODUCTS 1*

RIDER: Shaun McKayLAST WORDS: Be the snowboard

1. Snowboard w/ size range2. Sticker set & Packaging label

3. Promotional / In-Store poster4. Custom logo

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151 154 156 161

1.

2.

3.

4.

Mitch Gibbons / OUGD301

3. Promotional / In-Store poster4. Custom logo

3 / 8BRIEF ONE

PRODUCTS 2*RIDER: Leanne PelosiLAST WORDS: Chocolate & Wine

1. Snowboard w/ size range2. Sticker set & Packaging label

142 146 149 153

1.

2.

3.

4.

Mitch Gibbons / OUGD301

149 152 155 159

1.

2.

3.

4.

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3. Promotional / In-Store poster4. Custom logo

BRIEF ONE

PRODUCTS 3*

RIDER: Wille yli-LuomaLAST WORDS: Follow your heart

1. Snowboard w/ size range2. Sticker set & Packaging label

Mitch Gibbons / OUGD301

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3. Promotional / In-Store poster4. Custom logo

BRIEF ONE

PRODUCTS 4*

RIDER: Jordan MendenhallLAST WORDS: Go vegan

1. Snowboard w/ size range2. Sticker set & Packaging label

151 155 159 161

1.

2.

3.

4.

Mitch Gibbons / OUGD301

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3. Promotional / In-Store poster4. Custom logo

BRIEF ONE

PRODUCTS 5*

RIDER: Eero NiemelaLAST WORDS: Lets do dis

1. Snowboard w/ size range2. Sticker set & Packaging label

149 152 155 159

1.

2.

3.

4.

Mitch Gibbons / OUGD301

BRIEF ONE

CONTEXT 1*

Digital context:K2 Website / online store

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Mitch Gibbons / OUGD301

8 / 8BRIEF ONE

CONTEXT 2*

Point of sale context:In snowsport associated stores

1. Promotional poster2. Snowboard model3. Snowboard package label

Mitch Gibbons / OUGD301