thursday, february 21
DESCRIPTION
Thursday, february 21. We are creating solutions that should fit in to the story of people ’ s lives. Create an image Put the listener there Build interest Make it real. A story can…. [Ira Glass clip]. 4 methods for story construction. Storyspine Elements of story A-C-E - PowerPoint PPT PresentationTRANSCRIPT
Thursday, february 21
Conversation about Family 40 min
Storytelling 35 min
Team time & Workshops 30 min
Wrap 5 min
We are creating solutions that should fit in to the story of people’s lives.
A story can…
Create an imagePut the listener
thereBuild interest
Make it real
[Ira Glass clip]
(1)Storyspine(2)Elements of
story(3)A-C-E(4)Stand &
Deliver
4 methods for story construction
(1)Storyspine, a way to frame a story
(2)Elements of Story, a way to evaluate a story
action
conflict event
A story is a character-driven dramatic narrative.
action
conflict event
need
insight POV/solution
A story is a character-driven dramatic narrative, and can be used to share your
design process.
(3)A-C-E, a way to structure a story
(4)Stand & Deliver, another way to structure a story
Stand & Deliver
RAMP
Let the audience know how your content is important to them.
What is the hook that draws them in?
Stand & Deliver
RAMP
Let the audience know how your content is important to them.
What is the hook that draws them in?
EXAMPLE
It was 4am when I first met Kamla Devy, and all I could hear where footsteps.
Stand & Deliver
THE 3 POINTS & FEELING
Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.
Stand & Deliver
THE 3 POINTS & FEELING
Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.
EXAMPLE
Explain the scene I observed: I watched as Kamla started a fire to prepare chai for me, while her children read beside her.
Until then, I had thought of light as merely a basic need.
For Kamla, light was about dignity and her children’s future.
Stand & Deliver
DESSERT
A meaningful story or fact that the audience will remember.
Stand & Deliver
DESSERT
A meaningful story or fact that the audience will remember.
EXAMPLE
Kamla breathed life into the product that has now impacted millions of lives.
Storytelling for Design Review 2
5 MINUTES
Minute 1: Tell us a compelling user-centered micro-story
Minutes 2-4: Tell us the story of your process, including key insights from synthesis, and evidence of testing multiple prototypes
Minute 5: Paint a picture of what’s next featuring your chosen solution concept
Stand & Deliver – your DR2 template
Stand & Deliver
(1) RAMP
FOR DR2: Compelling user-centered micro-story
TITLE. What is it about, in 3-4 words?
Finding life in
darkness
Stand & Deliver
DETAILS. What are the details you want to convey in order for us to
remember the title? • Kamla doing chores in the dark
• Kamla walking barefoot in the cow dung
• Kamla caring for her children and for me
• Creating the cooking fire• Image of us around the cooking fire
drinking chai• Seeing the children reading by their
mom• What light meant to the family…
opportunity and future• I worried about, was it bright
enough?
Stand & Deliver
VOCABULARY. Brainstorm words that convey the essence of the details.
• Illuminate• Inspire• Warmth• Family• Together• Cared for• Nurture• Future• Aspire• beyond
Stand & Deliver
What is it about?
Why does it matter?
Stand & Deliver
What is it about?
Why does it matter?
(2) THE 3 POINTS & FEELING
FOR DR2: Process story revealing the insights
Stand & Deliver
Stand & Deliver
HOMEWORK
Prepare for Design Review 2!