Week 126th Feb

Week 25th March

Week 312th March

Week4 19th March

Week526th March

Week 62nd April

9th AprilEaster Break

Week716th April

Week 823rd April

Week 930th April

Week 107th May

Week 1114th May

Week 12 21st May

Week 1328th May

Publications Final Deadline18th May

Weekly Outline: Semester One : 2007: Bill Busfield Elective Studies ARCT5584 Publications (Credit Points 6)

NoteDetails of each program will be expanded upon at the introductions and in hand outs. It is critical that you note the dates in your diary including key deadlines. We consider meeting deadlines to be an important performance indicator.It is important to be present at all sessions for the allotted time. We will try to give as much advanced warning of any changes to sessions as we can.

Publication Elective Sessions Fridays 10am/1pmRoom 3.20

PUBLICATIONS

Personal IDYour Mark

Website Remake

Interactive PDFCD Portfolio

Website Interrogation

Studio Portfolio Week

Introduction / Overview

Deadline1Friday 9th M 10am

Deadline 2

Thursday 5th April 10am

Friday 23rd March 10am

Review Deadline Friday 11th May 10am

Friday/25thMay 10am

SelectedPresentations

Deadline 3

Thursday 26thApril 10am

Deadline 4

Faculty of Archtiecture, Landscape and Visual Arts The University of Western Australia

Micro Typography

The University of Western Australia

Faculty of Architecture, Landscape and Visual Arts.Publications in Architecture Elective Studies ARCT5584Semester One 2007Coordinator Bill Busfield

Introduction to unitA fact of contemporary life is the consumption of image and text communicated through a range of media both analogue and digital. As professional designers we both create and consume presentations with sophisticated dig-ital blends both static and dynamic. The communication possibilities are challenging and the evolution of a new visual language self-evident. This elective attempts to ‘pull focus’ on a sec-tion of this new media landscape, its traditions and the idea of graphic design as a profound way of thinking.

Unit descriptionThe elective focuses on a wide range of publishing techniques related to architectural design publications. The design and production of image and text are investigated through traditional and digital techniques. Case studies of selected examples from the international and architec-tural and design press are made. The potential of desktop publishing tools and their applica-tion form the core of the unit.

StaffBill Busfield.

Keeping in Touch Communication may occur by email, so all students should ensure: (a) that they activate their Pheme account and student email account(b) that they check their account regularly (at least weekly)(c) that they communicate with University staff ONLY through their student email account. (Staff have been advised not to respond by email to any other addresses.)

Staff Contact details.email william. busfield @ uwa.edu.au UWA Tel: 6488 2583

Learning outcomes

• An increased level of visual literacy in print and graphic design.•The application and understanding of the potential of desktop publishing techniques in the design and production of image and text.•An understanding and appreciation of motion graphics (time based media) and the design of interactive screen presentations using image, text and sound.•A knowledge of key industry standard desktop publishing and prepress software.•An appreciation of micro typography, typographic design and digital font foundries.

Prerequisites/unit requirements See Web

Unit structure • The unit will present a mix of weekly Lectures, tutorials/seminars and workshops.• All workshops will take place in the Computer Lab on level 4 unless otherwise instructed.• Prime Weekly Location Seminar Room 3.20 Architecture Building.• Students are required to attend all sessions and complete assignments by the deadlines times outlined in the weekly grid. (see front cover grid and lecture list next page)

Unit schedule/timetable (see cover grid) Lecture Series. Week One Introduction and Overview.

Week Two Microtypography, Letterform, Digital font foundries, Classic Faces, Swiss typography, Morphologies.Week Three Dynamic text, Kyle Cooper ( Imaginary Forces), Saul Bass, Pablo Ferro.

Week Four Heroes the Carson Brody Axis The End of print, Emigre, Graphic design into the digital realm.Week Five Web Futures,Place not Page, Site interrogation

Week Six No Session (Good Friday)

Week Seven Diagraming the City, Typography in the built environment, The world of Harry Beck.Week Eight Book Design, Production process and methodology. Industry software and standards, Digital Ink.Week Nine Local Heroes The work of Gary Emery and Ken Cato. Week Ten Interactive Portfolios demonstrations and defaults.

Week Eleven Retrospective review of projects.

Week Twelve Selected Presentations.

Recommended Reading and Reference. Vanderlands R. Émigré (The Book ) Graphic Design into the Digital Realm. Van Norstrand Reinhold New York. 1993.

Blackwell, L. The End of print ‘the graphic design’ of David Carson, Laurence King Publishing 1995.

Wozencroft J. The Graphic Language of Neville Brody Thames and Hudson 1994. Yelland J. Typo Survival Kit (2nd Edition) Press for Success 1993. Poynor N Typography Now Internos Books 1998. Maeda J. Maeda and Media Thames and Hudson 2000.

Material & Equipment costsHard copy printouts in the preliminary hands on projects will be a cost in this unit.We will attempt to keep costs down where possible by using digital files and screen presentations.

Assessment

The weekly seminar sessions are intended to create an opportunity for dialogue and feedback on projects in progress. The emphasis is on experiment the flow of ideas and process. The opportunity to execute highly finished pieces could be contained in project 2. and 5. The assessment is 100% by portfolio of work. Presented as an interactive CD in PDF format.The weightings are outlined below.

Digital impact

Digital credits

A new medium ?

Back catalogue

Submission of assignmentsSee front cover page grid for deadline times and dates.• FALVA Extension policy * (Refer ALVA web site)• FALVA policy on late work * (Refer ALVA web site)• FALVA policy on digital submissions * (Refer ALVA web site)

AttendanceUnder University General Rule 1.2.1.15 (1) students are required to attend prescribed classes and submit work at an acceptable standard. Under UniversityGeneral Rule 1.2.1.16 the Faculty may withdraw a student from a unit if their attendance at classes and performance is not satisfactory in terms of University General Rule 1.2.1.15 (1)

Academic Misconduct/plagiarism• FALVA policy * ( ALVA web site)

Appeals against academic assessment • University Policy* ( ALVA web site)

Charter of Student rights • University Policy* ( ALVA web site)

Component

1. Microtypography2. Personal Mark/ professional ID

3. Dynamic Image and Text .

4. Website Interrogation and Remake

5. Interactive Portfolio

Weighting

30%

20%

20%

30%

Assessment Criteria

Demonstration of an understanding of clas-sical typographic form and structure. ( Letter to Body Copy) Demonstration of a capacity to develop per-sonal branding and the design of image and text in professional communications.

Demonstration of a capacity to make a visual analysis,diagraming moving image text and sound.(The use of score coding and morphology)

Demonstration of a capacity to map and understand the structure and protocols of website design, develop a model and restructure with new content.

Demonstration of a capacity to design within the Printing Industry Standard PDF format an interactive portfolio that presents a body of work.