thurstone
TRANSCRIPT
![Page 1: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/1.jpg)
![Page 2: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/2.jpg)
Father of attitude measurement.
![Page 3: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/3.jpg)
1. Generate statements that describe specific attitudes that people might have towards particular topic/thing.
![Page 4: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/4.jpg)
_ Blacks should be considered the lowest class of human beings.
_ Blacks and whites must be kept apart in all social affairs where they might be taken as equals.
_I am not interested in how blacks rate socially.
_ A refusal to accept is not based on any fact of nature, but on a prejudice which should be overcome.
_ I believe that blacks deserve the same social privileges as whites.
![Page 5: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/5.jpg)
2. Have your participants which will rate each statement on a 1-10 scale in terms of how much each statements indicates a favorable attitudes towards the topic.
1= least favorable to the concept
10= most favorable to the concept
![Page 6: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/6.jpg)
developed the summated rating which is still widely used.
![Page 7: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/7.jpg)
1. Pick individual items to include.
2. Choose how to scale each item. (e.g. 1-5)
1. strongly disagree
2. disagree
3. undecided
4. agree
5. strongly agree
![Page 8: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/8.jpg)
3. Ask target audience to mark each item.
4. Get the score by adding the values that identified on each item.
![Page 9: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/9.jpg)
1. strongly disagree 2. disagree 3. undecided 4. agree 5. strongly agree
![Page 10: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/10.jpg)
most common and perhaps easiest instrument in the affective domain.
![Page 11: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/11.jpg)
Enumerate all attributes and characteristics you wished to observe relative to the concept being measured.
Arrange these attributes as a “shopping” list of characteristics.
Ask the students to mark those attributes or characteristics which are present and to leave blank those which are not.
![Page 12: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/12.jpg)
![Page 13: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/13.jpg)
![Page 14: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/14.jpg)
![Page 15: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/15.jpg)
![Page 16: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/16.jpg)
![Page 17: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/17.jpg)
![Page 18: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/18.jpg)
![Page 19: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/19.jpg)
![Page 20: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/20.jpg)
![Page 21: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/21.jpg)
![Page 22: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/22.jpg)
![Page 23: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/23.jpg)
![Page 24: Thurstone](https://reader033.vdocument.in/reader033/viewer/2022060200/5599137d1a28aba2798b45e2/html5/thumbnails/24.jpg)