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TIBCO NOW 2016
Citibank NA (APAC)
Himanshu ShrivastavaDirector, CitiApplications Director, Global Product Development, Global Consumer Technology
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• The financial services industryhas advantages:
– Established franchises & customerbase with brand recognition
– Trust of the regulators
– Institutional knowledge of the markets /products / processes
– Established discipline, with back-officeand infrastructure to supportbusinesses at scale
• Traditionally innovative withtechnology driven products &services
• Now need organizational will tothrive in this new world order
Our Foundation
2
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Our Opportunity
• Change the way we viewbusiness cases:
– Total addressable market, nottraditional market size
– > 3B people have mobilephones, only 2B have bankaccounts
– Mobile first
• Organizational Culture –‘Intrapreneurship’ &Innovation
• Technology Re-alignment• Open up and be part of the
Fintech ecosystem 3
“Radical Digitization”
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Objectives and Themes
4 MM.DD.YY
Presentation Title
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Current State
• Applications are forced to be UI driven, not UX driven
• 60-70% processing runs on legacy applications
• Scaling up functions requires time and investments
• Scaling up by scaling out requires a phased approach (>20 years of IP builton legacy applications)
Self Service
Branch and Call Center
Enterprise Data Warehouse(EDW)
Middleware and Switches
Bank
Assisted Service
Cards Wealth
DistributedChannels
Messaging
Core ProductProcessing
Decision
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Envisioned Target State
Federated &Configurable UX
Sphere ofInnovation &Investment
Applications to bescaled up by scaling
out
Remarkable UXP
Sales Acquisition Servicing Payments Investments Collections
Transaction Processor
Cards Bank Wealth
EnterpriseCustomer
EnterpriseProducts
EnterprisePricing
SocialProfile
CustomerCorrespondence
Sales &Marketing
Payments &Remittances
FinancialPlanning
MF & SBAuthenti-
cationInsurance
WalletServices
Collections Doc Mgmt
Fraud &Risk
Big Data &
Warehouse
Deposits&
Liability
Cards &Unsecured
loans
Journey Enabler
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Technology and Cloud Adoption
UX platform:• Identify optional UX platform• Backbase and Avoka are example
of purpose driven UX• Must be cloud ready
Journey Enablers:• Micro applications expose micro-
services to be consumed by UXP• Build or buy
Legacy Transaction Processors• Migrate legacy capabilities into
journey enablers• Modernize legacy applications by
exposing microservices from Z/OS
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Use Case
RemarkableCredit
Experience
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RCE Objective – Redefine Digital Sales Process
1. Customer authentication topull bureau
2. Customer dedupe3. Negative check4. File check5. Credit assessment
Asynchronous Processes
New streamlined digitalprocess
Internet/Mobile1. Customer Authentication to pull bureau2. Customer dedupe3. Negative check4. File check5. Credit assessment
ü <12 min to finish applicationü Eliminated TM participationü Credit fulfillment streamlined
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Remarkable Credit Experience—The User JourneyEnablers
ü Instantdecisions foromni-channelexperience
ü Cross sellopportunitiesbased ondecision engine
ü Customersave / retrieveacrosschannels
ü Enabling branchsales tools andreal timecustomercommunications
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Remarkable Credit Experience—The User JourneyEnablers
ü Knowledgebased device /IDauthentication
ü Document uploadwith opticalcharacterrecognition,digital registration
ü Applicationcreation andprocessing; backoffice integration
ü Existing customeridentification, datapre-population
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Embedding Innovation Responsive Web Design: One build for multiple devices
Nudging to NextGen: Transitioning Business Services to APIs
14 Common Business Services ACQUISITIONS DOMAIN SERVICE PALLETTE
DIRECT SALES/ BRANCHCUSTOMER SELF SERVICE
API Gateway
Platform Security Gateway
ü Responsive webdesign
ü Use of businessservices
ü Design isolation
ü Co-location of keybusiness, techresources
ü Foundationalcapabilities
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Outcomes & Recommendations
Positive Business Outcomes
ü Reduced time from concept to build from 8-12 monthsdown to 2-3 months
ü Achieved incremental value sooner with architectureflexibility
ü Avoiding risk to the larger programs
ü Improved credit onboarding experience with 14reusable services that connect 20+ back-end systems
Recommendations
ü Be mindful of project scope size and delivery
ü Be able to bring on external tech solutions (like OCR)in a rapid fashion
ü Ensure end to end processes and duration requiredfor each step are carefully calculated
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The Recipe
• Skilled• Committed• Adaptable• Empowered• Driven
• Cloud native• Digital enabled• Loosely
coupled• Modular• Scalable
• Agile• DevOps• Test-driven
development• Automated build /
deploy
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