tibco presentation at the chief analytics officer forum east coast 2016 (#caoforum)

Michael O’Connell

Chief Analytics Officer

[email protected]

@MichOConnell

about.me/moconnell

From Insight to Action with Analytics from Both Sides of the Brain

•  Background •  Insight to Action

•  Business on Both Sides of the Brain •  Quants

•  Marketers

•  Insight to Action Case Studies •  Retail Banking

•  Industrial Equipment Management

•  Customer Analytics

•  Wrap-Up / Questions

Increase Productivity

Grow Revenue

Value

Reduce Risk

ROI

© Copyright 2000-2016 TIBCO Software Inc.

Insight to Action – from Both Sides of the Brain

Execu&on Opera&ons Tac&cal Strategic

Time Increment Seconds/ Minutes

Process Zone

Batch Analysis

Hours / Days / Weeks

Months / Quarters

Quarters / Years

Real-‐Time Analysis

Importance of Alerts Not Important Important Necessary

Value to the Organiza:on

Analytics Spectrum – Batch to Real-Time

Immediate Long-‐Term Compe&&ve Advantage Value to the Organiza:on

TIBCO is the only analy:cs pla>orm that provides business value across this Analy:cs Spectrum

VISUAL ANALYTICS

Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa:on

Analy>cs Maturity

ADVANCED ANALYTICS STREAMING ANALYTICS

Insight to ActionAnalytics Spectrum – Insight to Action


Insight to Action – Visual & Predictive Data Discovery



Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa>on

Analy>cs Maturity

ADVANCED ANALYTICS


VISUAL ANALYTICS STREAMING ANALYTICS

TIBCO’s Runtime for R (TERR)

•  TIBCO has rewritten R as a Commercial Compute Engine •  Latest statistics scripting engine: S a S-PLUS® a R a TERR •  Runs R code including CRAN packages

•  Engine internals rebuilt from scratch at low-level •  Redesigned data objects, memory management •  High Performance + Big Data

•  TERR is licensed from TIBCO •  TERR Installs (free) with Spotfire Analyst / Desktop and other TIBCO

products (CEP, Stats) •  Spotfire Server can manage all TERR / R scripts, artifacts for reuse •  Standalone Developer Edition: www.TIBCOmmunity.com •  Supported by TIBCO

Model Fitting: 5 Million Rows Model Scoring: 20 Million Rows

TERR 7X faster 84X


Spotfire and TERR local TERR on server

•  Build models on data using local TERR engine embedded in Spotfire

•  Build models on big data directly in TERR on server and display results in Spotfire

•  Run TERR as parallel sessions on Hadoop cluster, controlled and visualized in Spotfire

Data Source TERR TSSS

Spotfire

Results

ODBC JDBC SDC File

Data Function

Larger Data

Modeling

Spotfire

Local TERR

ODBC JDBC SDC File

Data

Data Source

Both Spotfire and TERR can load data from any ODBC or JDBC compliant source or from Spotfire Data Connections (SDC) or Spotfire Information Links stored in the Spotfire library.




Data Discovery Dashboards Predic:on Op:miza:on Alerts Automa:on

Analy>cs Maturity

ADVANCED ANALYTICS


VISUAL ANALYTICS STREAMING ANALYTICS

Campaign Effectiveness

Iden&fy Customer Segments -‐  Propensity Models -‐  Value (Life>me) Model

Iden&fy Candidate Offers -‐  Associa>on -‐  Propensity

Offer Analysis Customer Analytics

Customer Experience

Simulate Offer Performance -‐  Acceptance Rate -‐  Performance KPIs Revenue Items Profit

Customer Web Session

Execute Offers -‐  Offer group defini>on -‐  Offer assignment

Call Center Engagement

Analyze Results -‐  KPIs Revenue Items Profit Customer Hotspots

Streaming Analytics – Example Flow: Retail Offers

15

Streaming Analytics – Configuration


Request from Website Targeted Analytics Offer to Website

Customer Data Product Data


Spotfire Strengths - Insight to Action

Visual Data Discovery

•  Rapid data merge, calculations

•  Brush linking: mark, filter, drill

Smart Dashboards with AI Recommendations

•  AI engine suggests graphs, dashboards

•  Modern themes, colors, design

Easy to Configure Business Apps

•  Clicks and macros for all operations

•  Collaboration, annotation, storybooks


Spotfire Strengths - Insight to Action & Future Proof

In-line Data Prep and Advanced Analytics

•  Embedded Advanced Analytics (TIBCO Runtime R)

•  Mapping & Geo-Analytics

•  Streaming Analytics

Enterprise Class Platform

•  Extreme scalability and system elasticity

•  Enterprise Governance and Security

•  Manageable, Observable, Extensible

•  Standards-Based

•  Hybrid Topology options


Spotfire Focus – the Beauty : Reusable Themes


Spotfire Focus – the Beauty : Reusable Colors


Spotfire Focus – the Brains : AI Recommendations

Analysis Workflows for Quants and Marketers

Quants Engineers Marketers

Both Sides of the Brain – Quants and Marketers

Both Sides of the Brain – Quants and Marketers

Your Company

Manufacturing Engineering

Product Logistics

Sales & Marketing

Marketing Analytics •  Pricing & Forecasting

•  Segmentation •  Propensity Analysis •  Churn •  Cross-sell / Up-sell •  Affinity & Association

•  Geospatial & Trade Areas

Quant Analytics •  Equipment Maintenance

•  Trading & Finance

•  Logistics •  Supply Chain •  Fulfillment

© Copyright 2000-2016 TIBCO Software Inc. 23

Both Sides of the Brain – in Your Company

Data

Systems People Process Things

Integration

Human Insight

Analyze Discover Predict Report

Analytics Event Processing

Live Analysis Events Discovery Alerting

Intelligent Technologies

APIs

Cloud

Fast Data

Automated Actions…

Contextual Processes…

Cross-Channel Notifications…

TIBCO Product Focus

Analysis Workflows for Quants and Marketers

Quants Engineers

Left Brain – Quants and Engineers


Financial Dashboard : Business Insight


Business Process Management - Mortgages

High Variability in Time Taken to get Conditions to Lender



Simple Process Management – Mortgages

80%+ reduction in Time to Lender



Realtime Analytics Solution for Artificial Lift Surveillance

Matt Hackworth, Occidental Petroleum Corporation


Remote Monitoring of Equipment

•  Oxy monitors ~3000 pumps with TIBCO Software

•  Real time data •  Electrical parameters

•  Downhole pressures and temperatures

•  Surface pressures

•  Parameters constantly monitored

•  Prevent failures (extend equipment life)

•  Enhance production (keep systems running)

Transformer

ESP Controller

Well head sensors

P

P P

Controller

VSD

RTURTU

Remote Terminal Unit

Antenna


Value Creation

•  Users see a well notification

•  Investigation

•  Launch field actions

•  Value creation •  Extend equipment life (ESP install

approximately $165,000) •  Increase production (1% improvement in

ESP runtime = $8 MM/yr)


Alerting In The FieldNotifications

Industrial Equipment Management Improves Operations

Industrial Equipment

Right Brain – Marketers and Customer Analytics

Marketers

•  DATA DISCOVERY •  SEGMENTATION •  PROPENSITY •  AFFINITY •  PREDICTION •  TEST AND LEARN

Marketing & Customer Analytics

CUSTOMER •  PURCHASE

BEHAVIOR •  DEMOGRAPHICS •  ENRICHMENT •  PROFILING

PRODUCT •  PURCHASED

TOGETHER •  CUSTOMERS,

BASKETS •  CHANNEL

#CA.1 Segmentation

Customer Segments – Hardware

Top Shopper

27% of customers &

35% of revenues

Broad purchase behavior

Budget Minded

34% of

customers & 29% of

revenues Highly

focused on core building categories

Outdoor Plus

15% of

customers & 16% of

revenues Mainly

outdoor, but other

spending

Gardener

10% of customers &

5% of revenues Primarily garden

Seasonal Shopper

11% of

customers & 12% of

revenues Very “event”

oriented

Pool Customer

3% of

customers & 4% of

revenues Very focused on pool and

patio categories


$531

$339

$423

$176

$429

$679

$192

$115 $156

$66

$143

$243

$-‐

$100

$200

$300

$400

$500

$600

$700

$800

Orchard Enthusiast Frugal Fixer Outdoor and More Lean Thumb Seasonal Spender Pools 'n Pa>o

Mean Revenue Dollars Mean Profit Dollars

Top Shopper Budget Minded Outdoor Plus Gardener Seasonal Shopper Pool Customer

# ITEMS # TRIPS $ / TRIP

RECENCY

Customer Segment KPIs – Hardware


Outdoor Products

Model: y = f(X, b)

#CA.2 Propensity Analysis

Propensity to buy 4 products Customers graphed by product

#CA.3 Affinity Analysis : Product Association



Real-Time Customer Interactions / Offers

No Login = No Customer History => Offer based on Product Association

Sarah Login = Sarah’s Customer History => Offer based on Propensity Model scored for Sarah


Operations and Call Center

Transactions

Offers


Engaging Customer On Property – Chat, …

Offers on Transactions•  Predict propensities on all new transactions•  Make real-time, next-best, personalized offers•  Track offers made and acceptance (yes/no)•  Track $generated from offers

Test and Learn•  Create challenger model/offer offline •  Send portion of live data to challenger model/offer•  A / B test of champion v challenger•  Promote new champion

Real-Time Propensity Analysis


OmniChannel Infrastructure

Op>mize pricing Check for

fraud

Make offer to customer

Restock inventory

Reroute transport

Give customer service

Proac>vely maintain machines

Action Analytics Applications


Big Data •  Analysis of production •  Analysis of contracts and product

inventory

Fast Data •  Location data from ships and trains,

weather and tides •  Manage product supply •  Optimize fuel use

Benefits •  Optimize product contracts •  Maximize product shipped •  Minimize logistics cost

Optimizing Supply Chain & LogisticsLogistics & Supply Chain

Optimizing Supply Chain & LogisticsLogistics & Supply Chain

Logistics & Supply Chain

Trade Area Analysis

Thank you! Michael O’Connell, PhD Chief Analy>cs Officer TIBCO moconnell@>bco.com @MichOConnell hjp://about.me/moconnell +1-‐919-‐7401560

Contact – Follow me on Twitter


TIBCO Global Footprint

Headquartered in Palo Alto

10,000+ customers

3,500+ employees

Offices in 30+ countries

$1B+ annual revenue

Founded in 1997


tibco presentation at the chief analytics officer forum east coast 2016 (#caoforum)

Data & Analytics