TIDIShield EyeSplash Zero - The ProgramWilliam Sever and Kerry Edgar

TIDIShield EyeSplash ZeroThe Program

William SeverKerry Edgar

• Program Objectives– TIDI– Hospital

• Perspective on the Value of Process Improvement Programs in Hospitals

• The Selling Presentation• Additional Tools• Summary

TIDIShield EyeSplash Zero – The Program

TIDIShield EyeSplash Zero – Program Objectives – TIDI View

• Accelerate Assembled Eyewear Dispenser sales– Gain quicker facility/system-wide adoption of

TIDIShield dispensing systems• Requires preference change from re-usable eyewear

among existing eyewear users• Requires behavior change among current occasional or

non-users of eyewear users

– Elevate TIDI’s partnership with facility/system to a more strategic relationship

– Improve caregiver safety

TIDIShield EyeSplash ZeroTestimonial found on the web…

– http://www.bd.com/bloodcontrol/share/#3

Program Rationale/Background

• Eye splash incidents among healthcare workers during the course of patient care and the related contamination of the caregiver with the potential for serious infection:– Can be traumatic for the caregiver affected by the splash– Are costly for the hospital

• Estimated $3K - $15K (up to $100K) per event• Estimate average # events per year per facility : 40 – 50

– $240K - $300K per year if no infections

• TIDI is offering a “simple” process improvement program to addresses this issue.

Program Rationale/Background

• Caregivers currently have a protection routine that includes donning gloves and facemasks– Eyewear usage is not standard– Three basic behavior by caregivers regarding eyewear:

• Use Disposable eyewear • Use Reusable eyewear

– May consider prescription glasses sufficient protection

• Do not use/occasionally use eyewear

• TIDI has learned that one reason for this is lack of accessibility to the safety products– “Clean” eyewear is not currently as readily available at point of use

as gloves and masks are.• The implication: Like masks and gloves, disposable eyewear

should be easily accessible at point of use.

Program Rationale/Background

• Additionally, TIDI sponsored a study and learned that re-usable eyewear also poses infection risk– 75% of the time the re-usable eyewear still carried

pathogens after post-procedure processing. • The implication: Like masks and gloves,

eyewear should be used and disposed after each patient/procedure.

TIDIShield EyeSplash Zero – Program Objectives for a Hospital

• This Safety Risk improvement program will improve Hospital A worker safety and lower overall system costs– Reduces the incidence of eye splash contamination

to the Hospital A healthcare worker during the course of patient care.

– Reduces the trauma to caregivers who receive associated

TIDIShield EyeSplash Zero – Key Metrics – Hospital View

• Primary - Measure success by tracking eye splash incident reductions.

• Secondary - If the data is available and trackable, measure success by tracking follow-up testing and administrative costs related to a splash incident.

Four Key Program Elements for Hospital

• Education• Ease-of-Use• Incident tracking • Program template

Key Program Elements

Education: • Working together, Hospital A and TIDI will

provide a system-wide on-line education and CE credit opportunity

• Goal: Better inform clinicians about:– the potential risks associated with inadvertent eye

splash– the importance of protecting against splash

incidents– how and when to use protective eyewear

Key Program Elements

Ease-of-Use: • Goal: Make caregiver compliance easier• Hospital A will install the proprietary TIDIShield

Grab ‘n Go disposable eyewear dispensing systems – Install where masks/gloves are donned to make

uncontaminated eyewear available at point of use.

Key Program Elements

Incident tracking: • Hospital A and TIDI will establish goals for

splash incident reduction and track results.– Most hospitals are already tracking eye splash

incidents– TIDI will help manage the data tracking process

where possible

Key Program Elements

Program template: • TIDI has created a program template for Hospital A use• TIDI will partner with Hospital A to:– co-brand the program– create password protected on-line access– provide in-service education– compile and track results

• Hospital A already tracks these incidents– The program will allow Hospital A to provide focus to an

area where safety can be improved easily by adding eyewear to their protection routine.

Benefits of the Program to the Hospital

• Reduced eye splash contamination incidents• Improved caregiver safety• Turn-Key program leveraging data you already track• No consulting fees• Opportunity for educational messaging and CE credits• Expect net system-wide savings• Accreditation: Designed to meet process

improvement requirements of 3rd party auditors (eg, The Joint Commission - TJC)

Benefits of the Program to You!Kerry Edgar

Benefits of the Program to You!

• Increased sales• Increased commissions• Enhanced credibility with your hospitals• Opportunity to leverage improved relationships

across other product lines– Increased sales– Increased commissions

Process Improvement Program – Perspective on the Value

Process Improvement Program – Perspective on the Value

• Improve Safety – Reduce Splashes- Enhance Compliance = Increase Usage

DOES IT WORK???

YES !!!

• HeatTQM

Process Improvement Program – Perspective on the Value

Process Improvement Program – Perspective on the Value

• CLASBI Improvement Program helped:– Reduce bloodstream infection rates and associated

costs– Convert “partial” accounts to “full house”• Beach head department shares results and others want

to follow

– Increased individual account $ value– Increased brand awareness and desire for brand– Increased number of accounts and total sales• $1 Million to $25 Million in 5 years

Process Improvement Program – Perspective on the Value

http://www.gabmed.com.br/gabmed/Configuracao/Publicador/Literatura/PDF/2010%20AVA%20Poster_Patricia%20Gould.pdf

Process Improvement Program – Perspective on the Value

• Customer values:– TIDI– You, their improvement consultant– The product– The improvement and wants to maintain the results– The recognition for improvement• Individual• Department• Hospital

Process Improvement Program – Perspective on the Value

• You value:– The difference your services are making for the

customer– The program and the product– The customer and the revenue increase– The testimonials and referrals– The data

Process Improvement Program – Perspective on the Value

• TIDI values:– The improvement in healthcare worker and patient

safety its programs and products provide– The customer and its revenue increase– The sales consultant – The testimonials and referrals– The data

Process Improvement Program – Perspective on the Value

• Dollars and Cents– Program helps achieve “full house” utilization

versus “partial” – More usage = more safety= less splash incidents=

less expense related to splash incidents– More usage = more $$$ • For Tidi• For You

The Selling PresentationKerry Edgar

EyeSplash Zero™ Introduction

LINK TO TIDI EYESPLASH ZERO PIP DESCRIPTION

Resources/Additional Tools

Resources/Additional Tools

• TIDIShield™ EyeSplash Zero™ Jump Drive– Introduction/Description Presentation– Program Template Files– Program Story Board Template– Education Presentation – Slides with Audio• Information on how to get CE’s awarded (link)

– Sell Sheets– Commitment Form (link)

Resources/Additional Tools

• http://go.tidiproducts.com/eyesplash-zero-program-information

EyeSplash ZERO™ Landing Page

• Literature coming soon

Summary

• EyeSplash Zero™ will:– Improve safety and care– Reduce splash incidents– Increase compliance with protective eyewear

• Educate and inform on risk• Be a consultant that offers value to your customer

– Increase Value• Sales • Brand • TIDI • You• Customer

Summary

It’s a win- win for all!

Thank You!