tienmarketingonlinesharecomaxmarktingplan0709period
DESCRIPTION
Chien luoc marketing mau http://tienmarketingonline.blogspot.comTRANSCRIPT
![Page 1: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/1.jpg)
![Page 2: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/2.jpg)
� Leading No.1 for printing inks
supply completely all printing system in Vietnam.system in Vietnam.
� Total Solution leader for Wide
Format Printing Machine and
advertisement accessories in Vietnam.
![Page 3: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/3.jpg)
� Establish COMAX + Free jet brand as the well-reputation printing ink’s brand in Vietnam.
� Create and seek for the reliable business
partnership purpose to expand business in the next partnership purpose to expand business in the next future.
� Administration Power Control Management
System for the highest potential of working’s result.
� Developing product and services that meet or beyond customer’s expectation.
![Page 4: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/4.jpg)
� Segmentation: Computer and printer’s user
(home + office)
� Targeting:
1. Home user section: student, college 1. Home user section: student, college
student, working man using the personal
computer and printer
2. Cooperate user section: Government and
private business company using the printer in organization
![Page 5: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/5.jpg)
Position HIGH IMAGE
HIGH PRICELOW PRICE
ORIGINAL
COMAX
Free Jet
KORIA PRODUCT
CHINA PRODUCT
LOW IMAGE
![Page 6: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/6.jpg)
� Original Product Premium Image and High cost of product
� Comax Product Premium Image and Lower than the cost of original
� Free Jet Product Premium Image and Lower than the � Free Jet Product Premium Image and Lower than the cost of Comax
� Korea Product Bad Image because unable to do the marketing but price similar near the COMAX
� China Product Bad Image because unable to do the marketing but lower price similar near the Free Jet
![Page 7: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/7.jpg)
� Supply for personal printer.
� Supply & Media for wide format printer.
� Wide format machine.Display accessories.Wide format machine.
� Display accessories.
![Page 8: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/8.jpg)
Ink Cartridge Ink Refill Kit
Bulk Ink CISS
![Page 9: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/9.jpg)
Toner Cartridge Ribbon
Toner Refill Fax Film
![Page 10: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/10.jpg)
For Ink Jet Paper For Laser Paper
![Page 11: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/11.jpg)
INK MEDIA
![Page 12: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/12.jpg)
Indoor PrinterOutdoor Printer
Cutting Plotter Laminator
![Page 13: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/13.jpg)
![Page 14: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/14.jpg)
Standard Price Structure Control� Retail price shown on the box of product� One policy standard dealer price� Master dealer price must lower than dealer price and
united as the one policy standard priceunited as the one policy standard price� Cash rebate discount shown on the price list and differ
to the type of product � Rebate for dealer be the same condition of all region in
Vietnam for example;▪ Purchase 1,200 USD/ Discount 3%
▪ Purchase 2,000 USD/Discount 5%
![Page 15: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/15.jpg)
COMAX Supplyfor personal printer
Dealer
COMAX Wide FormatProduct
Dealer
Computer ShopStationery Shop
User
Production House
![Page 16: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/16.jpg)
Advertising
![Page 17: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/17.jpg)
PROMOTION MIX STRATEGY
![Page 18: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/18.jpg)
Hard Sale
![Page 19: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/19.jpg)
![Page 20: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/20.jpg)
![Page 21: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/21.jpg)
![Page 22: Tienmarketingonlinesharecomaxmarktingplan0709period](https://reader038.vdocument.in/reader038/viewer/2022110310/558fd6581a28ab51778b470a/html5/thumbnails/22.jpg)
� Advertise In www.comax.co.th
� Point Of Sale (POS)
� Give Free Product Sample
To Join and IT Exhibition� To Join and IT Exhibition� CRM System