tiered programs example
DESCRIPTION
Tiered programs example. Intel. Tier 1: brand Tier 2: divisional p rograms Reporting rolled up across programs. Business T ablets Smart S quad. Tablet Crew. Business Ultrabooks s ales team. Dashboards and analytics. Employee recruitment. - PowerPoint PPT PresentationTRANSCRIPT
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Tiered programs exampleIntel
Business Tablets Smart Squad Tablet Crew Business Ultrabooks
sales team
Tier 1: brand
Tier 2: divisional programs
Reporting rolled up across programs Dashboards and analytics
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Employee recruitment
Recruitment Channel Details Frequency
Email Outreach Initial invite/announcement from senior team member, ongoing dedicated program emails, newsletter inclusion
1-2x per month
Internal Networks Posts to Chatter/Yammer to announce/promote the program, content updates, call out top performers
2-3x per month
Offline Office memos, announcement in company meetings Ongoing
1. Run Advocate Audit to identify top potential employee advocate2. Recruit and promote to employees across existing channels. 3. Announcements and participation from senior team members will
motivate junior employees to join.
Advocate audit: CustomersWith access to your email list, we can provide detailed data about your potential advocates’ social networks and demographics• Name, age, gender• Location• Social handles, followers• Klout score
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Advocate audit:Bloggers and Twitter usersWe can also identify top brand advocates on Twitter and relevant bloggers that could be recruited as advocates
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Twitter advocates
Potential blogger advocates
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Thank You strategy & gamification
How to ‘Thank’ advocates:• Launch boost: first ___ active advocates get ____• Top Advocates: most shares, most audience engagement• ‘Surprise and delight’: ad hoc rewards for participation• Content: best content created or submitted
Leaderboards and activity feed show advocates how they stack up against their peers
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Employee Case Study: AT&T Employee Tribe
Goal: Grow Tribe membership & increase AT&T conversations and engagement
Identified and invited AT&T employees to advocate on behalf of the brand
Improved advocates’ ability to integrate social media into their everyday lives while establishing them as thought-leaders in the space
Employee advocates amplified AT&T brand, initiative, and event-based content
Employees are recognized weekly for their contributions and participation in the program
Employee Case Study: Multinational Telecom Corporation
Goal: Grow membership & increase brand conversations and engagement
Identified and invited employees to advocate on behalf of the brand
Improved advocates’ ability to integrate social media into their everyday lives while establishing them as thought-leaders in the space
Employee advocates amplified the brand, brand initiative and event-based content
Employees are recognized weekly for their contributions and participation in the program
Employee Case Study: Multinational Telecom Corporation
Goal: Create engaged employee advocate network for ongoing content amplification Invited area employees from across departments: B2B,
customer service, marketing, retail, and sales
Employee advocates shared timely offers, in-store events, and seasonal content and initiatives
Gauged performance across specific regions, channels, and positions to identify most effective subgroups
Employees accessed advocate hub on mobile devices for convenient sharing any time
Employee Case Study: Multinational Telecom Corporation
Goal: Have employees drive demand generation for brand’s new tablets Created buzz and social advocate endorsements Drove preference and demand generation for brand tablets Demonstrated ambassador program value through pilot
program to support tablet demand generation