tieto protection sphere - strategic communication mock presentation
TRANSCRIPT
Protecting your business without you having to worry
TIETO DDOS
PROTECTION SPHERE
“ Distributed denial of service or (DDoS) attack is an
attempt to make a machine or network
resource unavailable to its intended users ”
Nuke
RUDY
(S)SYN flood
PDoS
Teardrop attack
OWASP
Nuke
RUDY
(S)SYN flood
PDoS
Teardrop attack
OWASP
Slow read attack
DRDoS
TDoS
Ddos L2
Slowlowis
Zero-Ddos
Nuke
RUDY
(S)SYN flood
PDoS
Teardrop attack
OWASP
Slow read attack
Ddos L2
NAPTHA
XDoS
Low rate DoS
DRDoS
Ping of death
Slowlowis
TDoS
Zero-Ddos
LOIC
UDP -flood
ICMP ping
Echo attack
Multivector
Degrade Ddos
Why do people DDoS ?
Fun?
Activist
Expression of idea
Personal agenda
Chaos?
1. Pick IP 2. Pick speed 3. Attack!
Are all attacks intentional?
26th June 2009 ~ 2.45 pm
Pre-production survey
A"ack dura*on < 1h 76%
Said customer service or brand is their top concern
21% Overall said outrages cost
$50,000 Per hour
+ 256%
Compared to Q3 2012
Emerging Ddos threats
Average financial damages for 24h outrage
US $ 27 Million
Goal
Audience
Channels
Evaluation
Budget
#1 Goal
Time No worry
Save you money
Reputa*on
Save recovery *me
98.9% up*me
Seamless communica*on
Reputa*on J
#2 Audience
Na*onal importance Eg. Elec1on websites
Health care websites
Small/Medium business
Private store owners
#3 Channels Social Media
Science and tech mee*ngs
Hacker fes*vals
Formal mee*ngs
Conferences
TIETO Network monitoring system Launch
TIETO network monitoring system launch
#4 Evaluation
Feedback
Client sugges*ons
Maintenance
Periodic updates
Tes*ng Interviews/Surveys
$5 Budget
Available budget of 200,000 Sek
Channel Cost (sek)
Social Media
Science and tech mee*ngs
Travel
Hacker fests
50,000
Marke*ng 50,000
30,000
40,000
10,000
Let us worry about keeping your business
online
while you do what you do best
THANK YOU
Questions