tiffany st james at #embracesocial - social business culture for talent
DESCRIPTION
Tiffany's presentation on #SocialBusiness Culture at the 25th June event, #EmbraceSocial. http://embracesocialtalent.wordpress.com/TRANSCRIPT
@TiffanyStJames
Embracing Social Media Culture in your business
Hello!
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Key changes brought about by social media
@TiffanyStJames
Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames
Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames
The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames
Leading talent and skills matching software
Source: http://goodpeople.com @TiffanyStJames
Generations at work
Generation Characteristics Motivations Attitudes
B • Strong work ethic
• Respectful and loyal
• Hours = output
Moving up the ladder
Financial perks
Being seen as a leader
Gen X lacks respect
Gen Y needs to stop being on Facebook
Source: trendera.com
X • Independent
• Change job for worth
• Work/life balance
Flexible schedule
Value empowered
Feeling appreciated
Boomers should stop telling us to be like them
Gen Y are lucky
Y • Values driven
• Need to know ‘why’
• Peer orientated
Need and expect praise
Flexibility in life
Co-worker recognition
Boomers should relax, have fun… and probably retire soon
Gen X should chill out and stop talking so much about their kids
@TiffanyStJames
Gen Y Culture Expectations
Then•I can learn most from those with more experience than me
•Excellence is defined by what I know and what I do well
•Progression in my career is vertical and logical
•Effective learning is in the class and rooted in books
•The performance review helps me stay on track and grow
Now
•I learn from everyone around me
•Excellence is defined by my strengths and what I ship
•Career development is like a climbing frame
•Small bites of real-time learning on the job are most powerful
•Constant real-time feedback helps me get better everyday and know what’s next
Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames
What can you do?
Transtheoretical Behaviour Change
What can you do hereto facilitate action?
@TiffanyStJamesSource: Prochaska and DiClemente
Transtheoretical Behaviour Change
Raise awareness Combat disengagement
Increaserelevance
Provide solutions
Facilitate action
Reinforce
Maintain
Generateadvocacy
Peer feedback
@TiffanyStJames
Make your site engaging, use rich media
Demonstrate processes, segment jobs
Leaders leading by example
Share on business-branded social platforms
• showcase your culture and employment brand
• fans = database of interested users
• engage with fans & create a community
• link back to your corporate website/careers page
Manage engaged communities: Facebook
Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools
Dedicated outreach channels and mechanisms
Socialisation in the workplace
Onboarding Software
Social Performance Management
Intranets with soft walls
Facebook: Social Business Culture Principles
Focus on Impact Move Fast
Be Bold Be Open
Build Trust
@TiffanyStJames
Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
@tiffanystjames
http://tiffanystjames.com
tiffanystjames
Photo Credits:Building Trust http://www.flickr.com/photos/mikebairdTSJ at C4: http://www.flickr.com/photos/paulclarke
Embedding digital and social media capability in organisations