Tiffany Wan

Honors Thesis Presentation

Women Working in the Public Relations Industry in Hong Kong

Women Working in the Public Relations Industry in Hong Kong

Why I am interested in this topic

1

2

3

Major in public relations

Stereotyping

PR=Big Business in HK

Why are there many women working in the PR industry in Hong Kong?

Quantitative + Qualitative

2Q

• Online survey

• Purposive and snowball methods

• Students and employees

• 80 participants, 52(65%) completed

Quantitative

Qualitative

• Phone interview• Dr. Tina McCorkindale • CEO (IPR)• Chair (PRSA)• Focuses on social media research

Results

3

Better communication skills

Women are…

• Natural born communicators

• Emotional

• Attentive

• Sensitive

• Expressive

1

Gender ratio

Gender ratio2• Unbalanced issue

• Shortage of men

• Gender ratio = 876 men for every 1,000 women

• In the survey, 82% stated this is an influential factor

Education3•74% female students major in communications

• Male students (common majors) Business, technology, engineering…

• In the survey, 87% stated education is an influential factor

Implications of the study

Gender ratio

Education Stereotyping

Key learnings

Women tend to have better communication skills

Men

• Research skills

• Independent

• Learn from mistakes

• Learn from other perspectives Key

“We can sit in rooms and talk to ourselves, but that does not change

anything when you do not have men in the room.”

Sandra Sims-WilliamsChief diversity officer at the Publicis

Groupe

Thank you