tiffinday - an example of using a better tools to design a better business
DESCRIPTION
This was the presentation made by Antony Upward and Seema Pabari (CEO / Founder of Tiffinday) at a SocialSpark event at the University of Toronto on Dec 5, 2013. (http://www.thesocialspark.org/spark/about-us/our-programs/speaker-series/do-we-need-better-tools-to-design-better-businesses/) During Seema's presentation Antony live documented Tiffinday's business model using the better, strongly sustainable business model canvas. A slide showing Tiffinday's complete business model is included. As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy If you'd like to stay in touch with our work on Strongly Sustainable Business Models then please - Watch our ~3 minute introduction - http://about.SSBMG.com - Watch our other videos - http://youTube.com/ssBusinessModelTV - Like our facebook page - https://www.facebook.com/StronglySustainableBusinessModels - Join the linkedin group: http://forum.SSBMG.com - Give us your ideas via our survey (http://survey.SSBMG.com) or just sign-up for email updates (http://signup.SSBMG.com) - Visit our website: http://www.SSBMG.comTRANSCRIPT
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Antony Upward Seema Pabari@aupward #SSBMG @tiffinday
ssBusinessModelTV [email protected] [email protected]
www.tiffinday.com
Designing Better BusinessesThe Role of Better Tools
A Live Example with Tiffinday
December 5, 2013For Social Spark at UofT
Lots of Lots of speaker notes,
speaker notes, inc. referencesinc. references
Builds on many slides Builds on many slides
download and view download and view
in slide show mode in slide show mode
for improved for improved
comprehensioncomprehension
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=Do Good to Do Well
What is a Better Business?
Compared to Profit-First Business, possibility for: More Innovation,
More Opportunity, Less Risk, More Resilience
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=Do Good to Do Well
What is a Better Business?
Compared to Profit-First Business, possibility for: More Innovation,
More Opportunity, Less Risk, More Resilience
Better
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Previous Best Practice to Design a Business
• Have Idea+ Get Money+ Hard Work+ Hope + Luck
Not…• Efficient• Effective• Reliable
No Tools
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The Profit-First Business Model Canvas: 9 Questions to be Profitable
Current Best Business Design Tool
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Example of a Profit-First Business Model: Montreux Jazz Festival
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Lots about money, and the people you financially
transact with…
…(almost) nothing about everyone and everything else
8 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Introducing…The Strongly Sustainable Business Model Canvas
V1.031
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“I believe that the very act of
revenue generation whether it be as
a government earning taxes a corporation earning revenues or
an individual earning a salary
is pointless unless it improves
lives and communities......”
Seema Pabari – founder of Tiffinday
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Enviromental sustainability– Food is a highly polluting commodity
Employment and parenthood:– Is tough– It’s why many women, especially amongst new
immigrants, face high unemployment in Toronto
the problem
the solution Sell sustainably made plant-based food to anyone
who eats
Sell them at lunch time – It’s the most frequently purchased meal
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Key partners A licensed kitchen with a chef capable of scaling up my recipes Sustainable local food suppliers during Ontario’s growing season Food suppliers for the winter monthsKey activities Offer a limited vegan menu like one gets at home ! Sell them for lunch
CHANNELS Food court or downtown restaurant Lunch time delivery – office meetings Farmers Markets in the summer Retail products at grocery stores
Key resources Sustainable packaging for food Thermal bags to keep them warm in winter Emissions free transportation ??? Equipment for farmers market Staff to cook + deliver Start up capital
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the value proposition
Tiffinday is “boutique” food business specializing in plant-based lunches
convenient high quality sustainable
Delicious 100% plant-based vegan lunches
Convenient delivery via on-line ordering or at farmers market nearby
Made, packaged and delivered sustainably
S. Asian menu with family recipes: not easily found in restaurants
Ontario grown produce when seasonally available
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revenue streams & costs
Tiffin Delivery20%
Restaurant
Catering11%
Farmer`s markets
69%
Packaged Products
• Difficult operationally •1 hour sales potential• Lowest margin• Best marketing hook
•Easy to execute• Low cost /high margin• Seasonal revenue only
• Appetisers only• Easy to execute with good margins• Slow to grow
• Capital intensive• Very high risk• Cannot execute this profitably
BEING REVIEWED FOR LAUNCH IN
SPRING 2014
• can it be executed sustainably?• can we use our target hiring criteria for staff?• can we make a profit?
• can it be executed sustainably?• can we use our target hiring criteria for staff?• can we make a profit?
Must meet the Triple Bottom Line:
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Who my stakeholders really are:
• My child - what world will I leave behind for him?
• My employees – can we remain financially viable by working part time in order to look after our families?
Who my stakeholders really are:
• My child - what world will I leave behind for him?
• My employees – can we remain financially viable by working part time in order to look after our families?
Social entrepreneurs must be motivated capitalists
Without money you cannot influence social and environmental change
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Seema Pabari Tiffinday Inc.
Questions ?
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Help bring Sustainable Business Innovation to the World!
Become a “First Explorer”– Enables commercial use of the new Canvas now
12 organizations around the globe have joined so far
Join the quest– Crowd-funded collaborative book project
Working Title: Strongly Sustainable Business Model Innovation– 13 International co-authors identified– Crowd-funding starting in 2014
Individuals and OrganizationsBackers also get immediate commercial rights to use new CanvasEveryone else will have to wait for the book
– Self Publish 2015Canvas released under a Creative Commons License free for
commercial use
Connect to like-minded colleagues– Linkedin and Facebook
100+ Members from around the globe
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Be Informed: http://signup.SSBMG.comShare your ideas for the book: http://survey.SSBMG.com
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forum.SSBMG.com
www.SSBMG.com
Learn More– ~3 minute Audio/Visual Overview
about.SSBMG.com• Videos
– youTube.com/ssBusinessModelTV• Learning Map
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Learn more: http://www.naturalstep.ca/gold-standard
Join a Key Related Project
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Possible Table of Contents
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Copyright
• All images used under applicable creative commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz
/Permissions – This work is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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