Tiki Mobile

Hien Le

Product Marketing Manager

Q4 2015

0.7%Mobile Web Ecommerce Conversion Rate

99.3%Visitors leave us before any actions

That means….

Growing Acquisition

Costs

Increased competition drives up cost of traffic

and customer acquisition cost

...

What did Tiki do ?

Mobile first = Mobile app

App Indexing

Universal Link

Deep linking

Deep linking

PWA/ Polymer?

https://www.youtube.com/new

We did that.

Innovations

Acquire via Google UAC

> 3%Mobile app ecommerce conversion rate

But app traffic still remains

What we think it looks like

Research

(google.com, marketing

channels)Tiki.vn Purchase

What it really looks like

Research

(google.com, marketing

channels)Tiki.vn Purchase

60%

40%

New visitors

Visiting our site for the

first time and never

made a purchase

Bedroom

Browsers

Visiting our site for the

first time and never

made a purchase

Golden

Customers

Browsing our site

regularly & contribute

40% revenue

New visitors

Visiting our site for the

first time and never

made a purchase

Bedroom

Browsers

Visiting our site for the

first time and never

made a purchase

Golden

Customers

Browsing our site

regularly & contribute

40% revenue

Mobile AppMobile Web

We need to invest into mobile web

Speed = $

Before

After

Adapt low cost methods to

engage customers

Mobile email capture

Encourage customer to login

Web push notification

1.2% (+70%)

Mobile Web Ecommerce Conversion Rate

-32.36%Mobile web bounce rate

+30%Retention rate

Completely new UX

The race just begins

Thanks