tim hortons
TRANSCRIPT
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Tim Hortons
Competitor Profile
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About our competitor:
McDonald's
world's leading global food service retailer
over 36,000 locations serving 69 million customers in
over 100 countries each day
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Research and Development
Innovation in improving restaurant
dining experience
Reinventing new food menu items
Adapting to globalization
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Innovations in Technology
Shelf serve kiosk
Testing in Australia and
California
“Create Your Taste” burgers
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Reinventing the Menu
Introduced in late 2013
Meet changing consumer’s lifestyles
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Global adaption
Over
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Social Responsibilities : SportsMCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.
Culture and Health Lifestyle
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Social Responsibilities: Charity
Ronald McDonald Family
Rooms
Ronald McDonald Care
Mobile
Play A Responsible Participant
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Social Responsibilities
Social responsibility
ParticipantBusiness
Goal
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Promotions – Tim Horton's
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McDonalds social media
http://www.mcdonalds.ca/ca/en/promotions/co
upons.
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Customer Interaction
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Promotion - Loyalty