1. Times Squares Public space journeyAn overview Cape town, South Africa 1

2. Parks reflect surroundings You can neither lie to a neighbourhood park, nor reasonwith it. Artists conceptions and persuasive renderingscan put pictures of life into proposed neighbourhood parks or park malls, and verbal rationalizations can conjure upusers who ought to appreciate them, but in real life onlydiverse surroundings have the practical power of inducinga natural, continuing flow of life and use. Jane Jacobs,The Death and Life of Great American Cities 3. An evolving mission1992To make times square clean safe & fun2002To promote & improve times square sothatit retains the creativity, energy & edgethat have made it an international icon for over a century 4. MISSION STATEMENTTo promote and improve Times Squareso that it retains the creativity, energy and edge that have made it an international icon for 100 years.Dynamic Times Square will always be about energy and constant changeDistinctive unlike any other place in the world, with its own special edgeDiverse a mix of commerce, culture, and all the peoples of nyc and the worldDesirable a safe, attractive and appealing placeDestination a place that everyone from NYC, NY state, the country and the worldfeels is the pace to be, see and be seen 5. What Changed Times Square EconomicDevelopment tools Tax reductions State buys land Public/private financing Cross subsidy 6. What Changed Times Square Zoning (Land Useregulations) Increased density Lights & signs Dispersing adult stores 7. What Changed Times Square The Times SquareAlliance 8. Clean & SafeSanitation: 185,000 bagsremovedcrime down: 11% since 2008 58% since 2001 82% since 1992 9. 24 10. 25 11. Crossroad of Desire 100 Year Retrospective of Times SquareMaking newsThe crowdsSex & desireEntertainingAmericaSigns of the times26 12. Ogilvy & Mather Brand AnalysisTimes Squares historic andcultural significance has come toshape how people perceive theNew York city experience as awhole. For many, New York issynonymous with Times Square. 13. Ogilvy & Mather Brand Analysis Times Square derives itsmeaning from its experientialcontent, which is constantlyevolving & changing 14. Ogilvy & Mather Brand Analysis Times Square is a brand withwhich people have an emotional connection. The potent sense of energy, movement, innovation, optimism and opportunity that characterizes the physical spacealso reflects the mentality of thosedrawn to it 15. Ogilvy & Mather Brand AnalysisAttributes that best capture theessence of the Times Square brand: Timeless - enduring Iconic epicenter of NYC Extraordinary one of a kind Exhilarating energetic,magnetic, kinetic Connector in touch with &creator of popular culture 16. 31 17. 32 18. 33 19. 34 20. Comments from design trust WorkshopsIt would be a big mistake if the streetscape had a sort of dullingeffect of uniformityWe need to choreograph the chaosthere has to be a place to appreciate the chaos.Its really important that we think about scale, really grand scale andthen also very human scale. Create a place where Times Square can be observed. 35 21. 36 22. 10 Things to Keep in Mind from the Design Trust Workshops Balance different elements. Recognize the diversity of who and what is here, as well as the layers. Create places. Be sure to make Times Square a place where New Yorkers want to come to. Look for opportunities to reinforce and recognize what is authentic, what is historic. 23. 10 Things to Keep in Mind from the Design Trust Workshops Allow for the exhibition of creativity as a way to express Times Squares unique qualities. Re-think the relationships between pedestrian and vehicular spaces. Think of Times Square as an ever-changing theater set, with both fixed and changing elements. Look for ways to make the horizontal plane as exciting and dynamic as the vertical. ...Keep it simple. 24. Expand and Rebuild Duffy Square39 25. Create 53% More Sidewalk Space 40 26. Wire the Bowtie 27. Provide Spaces and Opportunities for PublicArt 28. Encourage and Recognize Higher Quality Design 29. Explore Enlivening the HorizontalPlane 30. London::New YorkPedestrian Issues ForumJune 2005 31. Times Square:A National PerspectiveFebruary 2008 32. Putting the Heart back into TimesSquare I wish they would put some of the56%"New York" back into Times Square 64% Times Square has improved55%dramatically over the past ten years81%* I would like to see more independent52% Total U.S. stores/mom and pop shops in Times Square 61%Tri-State Times Square has become just 45%another big mall 52%Times Square does not reflect the true36%quality of New York City 50%*0% 20%40%60% 80% 100% *Significantly higher than corresponding audience at the 95% level Ranked on Total U.S. 33. RECOGNITION FOR DUFFY SQUARE 34. RECOGNITION FOR DUFFY SQUAREBuilding of the Decade New York Magazine 35. RECOGNITION FOR DUFFY SQUAREAWARDED 2007 NYC Art Commission, Award for Excellence 2008 New York Magazine, Best in Architecture 2009 Travel & Leisure, Best Public Place 2009 American Planning Association, William H. Whyte Award 2009 AIANY, Design Merit Award, Lumen Citation for theIntegration of Light, Architecture and Signage 2009 International Association of Lighting Designers, Lumen Award 2009 World Architecture Festival, New and Old category winnersubmittedNYC Dept. of Small Business Services, Placemaker AwardMunicipal Art Society of New YorkID Magazine 36. Broadway PedestrianPlazas 37. Overall opinions arepositive 8 in 10 Tri-State Area Residents have positive opinions of thePedestrian Plazas in Times SquareBase: Total Tri-State Residents Q34. What are the first words that come to mind when you think of these pedestrian plazas in Times Square? 38. Theater-Goers are positivetoward plazas, tooImpact of Times Square Pedestrian Plaza on Theater-Going ExperiencePositive ImpactNo ImpactNegative ImpactBase: Total Recent Theater-Goers (past 6 mos)--Dont know responses not includedQ71. What impact has the Broadway pedestrian plaza had on each of the following: Your theater-going experience 39. Negative associations with Times Squaresoftening, positive ones improving- Net Words to Describe Times Square Today + Net2008: 92%* 2008: 83%2009: 83% Top 5 Negative Words Top 5 Positive Words2009: 87%* * * * ** ** Base: Tri-State Area Residents* Statistically significant at 95%Q17. Which, if any, of the following words best describe Times Square today? 40. PLAZA CONCESSIONS 41. Bow-Tie redesign 42. Bow-Tie redesign 43. Bow-Tie redesign 44. Bow-Tie redesign 45. Bow-Tie redesign 46. RedesignSnohettas Times SquareGlitz Fix RevealedTimes Square noir: Gritty, $27 m redoA New Look Is Coming to TimesSquare: MinimalismTimes Square Redesign Plan UnveiledTimes Square Redesign: Less Beach, MoreBlade Runner 47. WITH STEEL KIOSK 48. Times Square museum &visitor Center 49. The times square story 50. The times square story 51. The times square story 52. 90 53. Broadway on Broadway 54. COVERAGEPrint: 1,716,943Broadcast Audience: 616,068Radio: 4.2 MillionOnline: 21 sitesTwitter: 27,842 55. SOLSTICE IN TIMES SQUARE JUNE 20 56. National Coverage, GlobalReach PRESS COVERAGE508, 544,601 Total Circulation ofPrint/Online Coverage12,865,902 Estimated viewership of Broadcast Coverage Total Media Impressions521,410,503 57. Grate performances-Best of the Buskers 58. Valentines Day 59. Valentines Day 60. DESIGN TIMES SQUARE LOUNGEDUFFY SQUARE MAY 24 JUNE 15, 2009 61. Mmmm MeetingbowlsTimes Square Allianceand Hidemi TakagiPresent Blender atTimes SquareMake New Friends inTimes SquareMeeting Bowls 62. Adam Frank PerformerPerformer: An Auto-Affirmation for Everyone 63. Kyungwoo Chun versus 64. Dances for a Variable Population 65. Shen Wei Dance Arts 66. COME OUT & PLAY FESTIVAL June 12-14,2009HOPE SCULPTUREBY ROBERT INDIANAJune 4-10, 2009 67. Bright lights: big verse Sing, oh muse, of Times Square Poets evoke its flair for a contest celebrating the famed New York stretch of concrete and chaos. Poetry, poverty, preening -- its all there as four writers read their works on a wind-whipped night. 68. Mmmm MeetingbowlsTimes Square Allianceand Hidemi TakagiPresent Blender atTimes SquareMake New Friends inTimes SquareMeeting Bowls 69. xploding Flowersnd Robert Wilsonortraits Supplant AdsDigital Art Coming ton Times SquareTimes Squareumbotron Times Square Moment 70. Times Square Moment 71. Philip Glass WORLD PREMIERE 72. Creating A greatpublic realm- High quality design- Well managed- Creatively and consistentlyprogrammed 73. Creating A greatpublic realm-Know thyself-Love thyself-Use data-Build a constituency-define the problem-Support & advocate 74. public realm-Community based-Consistent-Coherent-concentrated-Creative-Critical mass