tim van lier - open vrt design thinking
TRANSCRIPT
People firstPeople FirstTim Van Lier
From desk vs into the wild
Unvalidated vs validated
We are all trying to find the right product for the
user, right?
...through design thinking
The lean startup is ok, but...
First we need to find the pain points
Not start with solutions
a user wants featurespeople want to fulfill needs
First, finding the right challenge (in team!) before
the product...
How do we start?
Observe Decide
Act
Observe Decide
Act
Go into the wild with all the team...
Talk to usersHabit mapping,...
In conversation
Analytics, trends,...
Benchmarking
Communicate together
Mental models
Users persona’s
User journeys
Insights museum
Insights museum
Observe Decide
Act
Framing the problem(s)Users - needs - insights or assumptions
Problem statements [Our service/product] was designed to achieve [goals]. We have
observed that the service/product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we
improve [service/product] so that our customers are more successful based on [these measurable criteria]
Asking the right questions
Hypothesis statements We believe [doing this] for [these personas] will
achieve [this outcome]. We will know we’re [right/wrong] with [qualitative feedback/quantitative
feedback/KPI changes]
Divide your questions in...
foundational generative evaluative
Radioplus
Deredactie mobile
What’s your vision & mission
Validation board User segment
NeedValue promise
SolutionValue networkCompetition
Best at...
Observe Decide
Act
Manage your hypotheses & experiments...
...and then search for solutions, for value...
...and start designinga quality product!
And this is how it comes together….
War room
Observation Experimentation Delivery
What have I learned so far?
People First, users second
Go into the wild
Every time you get feedback from the user, it
gives insights!
Have a shared vision
Make it visual and manage expectations
Thank you!Questions?
