timba pitch proposal

19
| build y our imagination|

Upload: awaludin-aryanto

Post on 21-Mar-2017

26 views

Category:

Design


0 download

TRANSCRIPT

Page 1: Timba pitch   proposal

| build your imagination|| y g |

Page 2: Timba pitch   proposal

Maker & Professional

ARTIST

FARMER CARPENTEROverviewTimba is a community makerspace. We connect maker (craftsman) with young ARTIST TAILOR

ENGINEER DESIGNER

professional who want to collaborate to make business and give contribution to the society.

PROGRAMMER Community MakerspaceTimba is a place to share with others. People can use our workshop, share or

MARKETER CHEFPeople can use our workshop, share or use our tools, and knowledge in making product.

W ill f ili h d l h iWe will facilitate them to develop their idea to become real business. Create a business plan, supply chain, marketing strategy, and management.

ShareD l i Id strategy, and management.

Engage other to grow our business and make the business sustainable.

Developing IdeaEngage Others

Page 3: Timba pitch   proposal

How do we work?It h ld b t l t ONE M k d

Making

It should be at least ONE Maker and ONE Professional to collaborate.

They can use our  lab to build their g yprototype. In this stage, Timba will give financial support.

At th th id Ti b t iAt the other side, Timba team is developing their idea, create the infrastructure and other business related material. We will also help pthem to find investor who interested to  bring the prototype into production.

After that together we will bring the

Development

After that, together we will bring the products to the market.

Marketing

Page 4: Timba pitch   proposal

2135 21Makers

35Professionals NetworkMakersProfessionals

20kWe are connected with Makers community throughout ASEAN and Worldwide Professionals who want to collaborate and make things for better

7Woodworking, metal work, fiberglass 

20kMeter square Potential area to  develop

collaborate and  make things for better world.

Social Contribution

57

Making skills

work, Fabric work, F&B Processing, Product design

We are commited to empower the communities through economic development  activities.5 Communities

U b

We will engage local communities in our network and give them opportunities to involve in our businessUrban

RuralPeople with DisabilitySl

opportunities to involve in our business process.

SlumpNatural Disaster Refugee

Page 5: Timba pitch   proposal

ActivityTimba will intensively facilitate the community to have benefit from business activity Throughbusiness activity. Through education, social and economic programs. Brings the Maker and Pro to give them  technical support.

Household Fashion ProductIn the near future, we wish that the 

i i ill b l lcommunities will born local basedproducts in these sectors:

Household and Accesories usingHousehold and Accesories using wood, bamboo, metal, and fiberglass.

Fashion using fabric and leather.

Accesories F & B Traditional Food using local ingredients like cassava, herbs, and fruits.

Page 6: Timba pitch   proposal

W d ki L bMakerspace ActivityOur space is open for public They canWoodworking Lab Our space is open for public. They can use our lab, our tools, and our network to realize ideas. Or just make a costum collectible products for themself.

Fashion Lab Lab1. Woodworking Lab

bl f d k l

Fishery

Suitable for woodworking, metal work, and fiberglass work. Powertools available.y2. Fashion LabSuitable for fashion related work. Design, 3Dmodeling, drawing, and 

iFarming sewing.

3. Fishery and FarmingAn open area to do agriculture based 

F&B Making

An open area to do agriculture based activities.

4. F&B MakingS t l t k t diti l f dSpace to learn to make traditional food and beverages

Page 7: Timba pitch   proposal

COMMUNITY BUSINESSHow do we make money?P d tCOMMUNITY BUSINESS ProductCommunity  business will create high economic  value products.We will connect with distribution channel to help us sell the our handcrafted masterpiece.

E iExperienceOur open space give making experience. Timba will design routine program to invite costomer to learn 

TangibleI t ibl p g

new making skills using our lab.

Benefit

Intangible

Tangible – short termDirect benefit from product selling and making experience.

MAKING EXPERIENCEIntangible – long termSocial changes through our community empowerment programscommunity empowerment programs

Page 8: Timba pitch   proposal

Our product is

H d f dHandcrafted

Using local resources

Using waste and recycled material

Preserve traditional skills

Page 9: Timba pitch   proposal

Materials taken from furniture industry wastewood in Jeparaand northcoast of Java

PILOT PROJECT: TIMBAWood products

and northcoast of Java.

70%IT

Professional Involved 48070%Products

Involved Craftsman experts in wood crafting, fiber making, and metalwork

Art & Design

SocialProducts Soldout since

September 2014

g,Traditional Design

Adopted Design

Small Stuff

New Design

0 2 4

Other

3 New Design

Puzzle

>200.00038Weekly making 3

Production placelocated in Giwangan, Jogjakarta

People reached  and already introduced with our works.

Countries has been introduced by the concept of the

38y gactivities

6by the concept of the makerspace

Production, prototype lab, and makerspace located in

BANJARNEGARACentral Java

Assets owned, including tools, materials, equipment, and IT 

Rp100mil

Statistic Six times become Finalist for National and International Event

6By : www.kitatimba.com

Central Java , , q p ,infrastructure

Page 10: Timba pitch   proposal

www.kitatimba.comwww.kitatimba.com

Page 11: Timba pitch   proposal

AppendixAppendix

Page 12: Timba pitch   proposal
Page 13: Timba pitch   proposal

Strategic Value NetworkSocial InteractionWrong Mindset

UNIVERSE

‐Grassroot Understanding

Enrichment

Talent MobilizationEconomic Mindset

Mobilized TalentLeft the Tradition‐

MAKER PROEconomic Growth

h

Social Problem

Willingness to LearnOrganized

EntrepreneurshipNetwork Building+ +

Sharing ConceptModern Skills and KnowledgeWisdom & Traditional Knowledge

Local Passion and skill

Entrepreneurship Willingness to LearnEconomic Concept

Connect Interact

Collaborate

Digitized‐CONSUMER

gBody MovementInstant and Simple

Resource and Capital

AwarenessDemand

ArrogantWrong product mindset +

IndividualisticArrogant

Page 14: Timba pitch   proposal

Network Channel

PRODUCTION DISTRIBUTION & PROMO SALES

Senggotan CraftsmanWoodblock ProductionSmall Functional Stuff

AgentRegional ExclusiveOversea Exclusive

Small Functional StuffSelf Proposed ProductCustom Product

Websitewww.kitatimba.com

i l di

Reseller

Social ActivitySocial MediaFacebook, Twitter, Instagram

Event

Social ActivitySabangMeraukeFGIMCompetition

Imogiri GraftsmanPuzzle Event

BazaarGarage sale

M k Pl

EducationInclusive SchoolExclusive Kindergarten /

Pandes CraftsmanMirota Market Place

BoboboboThe Goods DeptAlun‐Alun Indonesia

Exclusive Kindergarten / Primary School

SouvenirsW ddi

MirotaMalioboroTraditional Toy

Alun Alun IndonesiaIndoestri Wedding

Corporation

Custom ProductSelf WorkshopCustom Product

Public EventPrivate Event

Custom ProductPrototype

Page 15: Timba pitch   proposal

Market Analysis and Marketing Strategy

StrategyNeedsSegmentationLifestyleAesthetic

Story TellingEnvironment

P d K l d

gy

ConsumerInvestor

Lifestyle CommunityDesign UpdateHigh‐End EndorsementSocial and Environment A i i E

Top Huge

g

Product Knowledge

AestheticLifestyle

Product Knowledge

Design UpdateLifestyle CommunityF i Sh M h i

ConsumerDistributor

Activity Engagement

Middle Averageg

Income Fair Share Mechanism

Craftsman DistributorProducer Income Value Creating

Small

CapitalHuman Resource

Producer FoodHome

EducationFair Trade

Page 16: Timba pitch   proposal

Partner Mapping

TIMBA Market Channel

LocalCommunity

DesignProduction SalesMarketingComDev

IBEKA ProfessionalDesigner

Jepara, Blora,Furniture Indusry bobobobo.com

Alun‐alun

Company Website

S i lM diBantul

Craftsman

Lentera BumiNusantara

Internship Student

Indonesia

Warung Made

Social Media

Personal Network

BanjarnegaraCraftsman

Catec.asia

US Embassy

Internal Team

ASEAN Designer ASEAN Maker US Embassy Community

Page 17: Timba pitch   proposal

Cost Structure

33% 100%Managed by Timba

for internal operation

22%Design Fee

7%

10%

Managed by Timba for external cooperation

30%

Fix Cost

Margin Listing Fee/ 5%

9% 10%Managed by Local Community

RawMaterial

Finishing/ Packaging Marketing

Konsinyasi

10%3%

5%

7%

5% Raw Material

EmployeeTax

IT MaintenancePromo 6 %

8%

1%

5%

Process

8%

6%Margin15% Community Empowerment

Page 18: Timba pitch   proposal

Collaborative Partners

Page 19: Timba pitch   proposal

Gallery

Innovasean, Singapore US Chamber of Commerce Promo, Tokyo, Japan Transformaking, Jogjakarta, g p , y , p

US Embassy Jakarta Promo, Washington DC Promo, Malaysia Making Activity

Promo, JapanMedia Exposure