timberland corporate social responsibility

TIM BER LAND Jenna Cerruti Heather Cyrus Cristina Dunning Elise Presicci Lauren Short Thursday, October 28, 2010

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Page 1: Timberland Corporate Social Responsibility

TIMBERLAND Jenna Cerruti

Heather CyrusCristina DunningElise PresicciLauren Short

Thursday, October 28, 2010

Page 2: Timberland Corporate Social Responsibility

•Conceived in 1978• 2009• Employed 5,500 worldwide

• Family owned company•Chair: Sidney Swartz• President/CEO: Jeffrey Swartz

BACkgRoUND

Thursday, October 28, 2010

Page 3: Timberland Corporate Social Responsibility

JeffRey

http://bigthink.com/ideas/16693

“Every success that comes from tomorrow is yours, but every

failure that trails, a boot that gets returned

because it didn’t work, an employee who lost their job, I own every single one of those failures forever.

They don’t go away.”

SwArtZ

Thursday, October 28, 2010

http://bigthink.com/ideas/16693

• High Priority•CITY YEAR• 70 pairs of boots - $1 million investment• Employee paid service hours

Timberland C

ommunity

Involvement

Thursday, October 28, 2010

Page 5: Timberland Corporate Social Responsibility

• 1994 Profits fall• Stock price• 1993: $85.00• 1995: $22.00

• Restructuring to cut costs• Two factories closed• 500 jobs lost•Outsourcingda

SIT

uaTioN

Thursday, October 28, 2010

Page 6: Timberland Corporate Social Responsibility

During financial trouble,

TimberLand continued to give money and service work to CITY YEAR.

Thursday, October 28, 2010

Page 7: Timberland Corporate Social Responsibility

da sITUatioN2

•Potential Difficulties•Employee backlash•Future potential employees•Current employees•Community response

Thursday, October 28, 2010

Page 8: Timberland Corporate Social Responsibility

InPUTs

Thursday, October 28, 2010

Page 9: Timberland Corporate Social Responsibility

• Tactics and objectives

• "Perform Under Extreme Conditions"• Environmental Awareness• "Give Racism the Boot"

CAMpaIGnS

Thursday, October 28, 2010

Page 10: Timberland Corporate Social Responsibility

Yo, DiD IT

•Effectiveness•Target•Future of Timberland

WoRk?Thursday, October 28, 2010

Page 11: Timberland Corporate Social Responsibility

OutPUTs• Stakeholders• Employees

• Consumers

• Communities

• Investors

• Shareholders and Analysts

• Suppliers

• Non-Governmental Organizations

• Media

• Government Entities

• Business Colleagues

&UTCoMeS

Thursday, October 28, 2010

Page 12: Timberland Corporate Social Responsibility

“By actively generating outcome-oriented dialogue with

stakeholders, we believe

TimberLand can ultimately compete more effectively in the future.”

-TimberLandThursday, October 28, 2010

Page 13: Timberland Corporate Social Responsibility

CoMmUNicATIon

• Biennial CSR reports

• Quarterly reports on key performance indicators

• Quarterly CSR dialogues with Jeffery Swartz

• EarthKeeper

• Internal discussions

• Share environmental values and products

• Problem-solving communication meetings

sP eCTRUM

Thursday, October 28, 2010

Page 14: Timberland Corporate Social Responsibility

da• Employee agrees to work voluntarily

with option of termination.

• Allowed to work 60 hours a week

• Paid volunteer time

CoDEoF

coNdUCTThursday, October 28, 2010

Page 15: Timberland Corporate Social Responsibility

"We offer the consumer a company

to believe in and get involved with; we offer our employees

a set of beliefs that transcend the workplace;

we offer the community an active and supportive corporate neighbor;

and we offer shareholders a company people want to both buy from and work for."

-TimberLandThursday, October 28, 2010

Page 16: Timberland Corporate Social Responsibility

wHo da•Consumers•Employees•Community•Shareholders

i cs?

Thursday, October 28, 2010

Page 17: Timberland Corporate Social Responsibility

RELaTIoNShiPs

•Control mutuality• Trust• Satisfaction•Commitment• Exchange relationship•Communal relationship

Thursday, October 28, 2010

Page 18: Timberland Corporate Social Responsibility

•Assert company values•Explain finances

SUgGesTions

sUm

Thursday, October 28, 2010

Page 19: Timberland Corporate Social Responsibility

REComMEN

DaTiOnS

• Improve communication with employees

• Explicitly explain separation between layoffs and City Year donations

• Improve internal affairs

Thursday, October 28, 2010

TIMBERLAND

Thursday, October 28, 2010

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